Best Practices in Estimating the Cost of Capital: Survey and Synthesis Robert F. Bruner‚ Kenneth M. Eades‚ Robert S. Harris‚ and Robert C. Higgins This paper pn ^ents ihns‚ Wn Itujjlini; finunaal advtsi-i’s. lUic -M-ven‚ best selling texlho(>k.\ and trade hooks. The re.sulls show close aligninvn! ainuu-^:‚ all lh< M S‚ y’i’jps an ihc use of common theoreliva! frameworks and on many aspects of estimation. We Jin a ’’an.>( •arunhtn. however‚ for the joint choices oflhe nsk-free rate. heia.
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Brief 1. What is the weighted Average Cost of Capital for Marriot Corporation? WACC for Marriott Corp is 11.89 WACC of divisions: Lodging 10.29‚ Restaurant 13.49‚ Contract Services 13.615 a) What risk-free rate and the risk premium did you use to calculate the cost of equity? We used 8.95% as the risk free rate (LT Government Debt) and the MRP we used was 7.43%‚ which means are expected market return is 8.95+7.43=16.38% b) How did you measure Marriott’s cost of debt? We added the credit spread
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systems that were similar in nature. Additionally‚ competitors such Starwood hotels began developing member loyalty programs that resulted in far higher guest engagement‚ (5% of guests amassed to roughly 20% of the company’s revenue). Nonetheless‚ Marriott is very intuitive when it comes to business intelligence‚ but its competitive advantage with analytics is quickly eroding and it needs to start focusing on other aspects of the business to remain the industry leader. 2. Describe your company’s position
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Marriott Corporation and Project Chariot The Marriott Corporation (MC)‚ had seen a long‚ successful reign in the hospitality industry until the late 1980s. An economic downturn and the 1990 real estate crash resulted in MC owning newly developed hotel properties with no potential buyers in sight and a mound of debt. During the late 1980s‚ MC had promised in their annual reports to sell off some of their hotel properties and reduce their burden of debt. However‚ the company made little progress
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SOLUTIONS 1 Multiple Choice Questions (20 percent) 2 percent for each question 1. Liquidity... is the ease with which an asset can be exchanged for money 2. The concept of adverse selection helps to explain... why the financial system is heavily regulated 3. The Fed can influence the fed fund interest rate by selling T-bills‚ which ____reserves‚ thereby ____the federal fund rate. removes‚ raising 4. Standard Repos... are very low risk loans 5. A 4-year bond pays an annual coupon of 3.5%. If the
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Using the beta that you have chosen‚ estimate the expected return on an equity investment in the companies to a short term investor a long term investor As a manager in this firm‚ how would you use this expected return? 3. Estimating Default Risk and Cost of Debt Does it have any recent borrowings? If yes‚ what interest rate did the company pay on these borrowing? 4. Short-term solvency or liquidity
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property both for sale through DRTV and the retail market and sourcing for low cost production costs. In addition‚ there are no obvious loopholes in their business model. They have a proven product that provides a solution to a large market of dissatisfied customers. Also‚ they are maintaining 400% margins by selling through infomercials and websites direct to customers‚ therefore avoiding marketing and packaging costs associated with retail distribution. However‚ like every start-up company‚ there
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Marriott Rooms Forecasting Case Study This case involves the study of the Hamilton Hotel and the use of forecasting to help predict their demand on a specific day. Marriott Hotels operated the Hamilton hotel. Marriott has been known for a culture that puts people first. Marriott is recognized worldwide for their enduring values‚ their spirit to serve‚ and their corporate commitment to creating better places to live and work. 1) Critical Issue: The critical issue is the manager has to choose
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13% of sales in 1987 respectively. Marriott is determined to develop and to enhance its position in each division and remain a premier growth company as stated in the annual report (1987). This key objective implies to become the most profitable company‚ be the preferred provider as well as preferred employer. Analysis the four key elements of Marriott’s financial strategy we arrive at the following conclusion: a) Managing rather than owning hotels assets‚ Marriott can become more focused on its core
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Marriott Bedding Program CASE STUDY Marriott Bedding Program Marriott International Uses Project Management to Upgrade Bedding Worldwide Headquartered in Washington‚ DC‚ Marriott International‚ Inc. is one of the leading hospitality companies in the world with more than 2‚400 properties in 68 countries and territories. As a management company‚ Marriott is responsible for daily operations in both company-operated and franchised properties. Marriott has an extensive portfolio of brands
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