| | | | | | | |Promoting Services and Educating Customers | | | |• Identify the distinctive nature of marketing communications in a service setting | | |
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HBR Case #1 Marriott Corporation: The Cost of Capital Group 16—Tutorial Mon 11:30am Group members LIU Ying‚ Chloe | 1155019350 | LUO Yingying‚ Irika | 1155020931 | TIAN Tian‚ Sarah | 1155019114 | WU Jiajie‚ Jesse | 1155019061 | 17 September 2012 Executive Summary By 1987‚ Marriott Corporation had grown into a large multi-dimensional company with over $5 billion assets in lodging‚ contract services and restaurants. The company enjoyed fast growth in both sales and assets at around
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Marriott Case 1. What is the WACC for Marriott Corporation? Cost of Debt Tax Rate We determined this number by taking income taxes paid/EBITDA = 175.9/398.9 = 44.1% Return on debt There are two clear components of debt: fixed and floating. In order to get the fixed debt rate we took the interest rates on fixed-rate government securities and added the premium
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How Apple Can Keep Its Value By Saul Hansell It’s official. Apple is the most valuable computer maker in the world. In the wake of the company’s better than expected earnings in the quarter ended Sept. 30‚ Apple’s shares rose by nearly 7 percent‚ making the company’s total market value $162 billion. That edges out I.B.M.‚ which is worth $155 billion. Apple also surged past Intel‚ worth $156 billion‚ and Nokia‚ the most valuable cellphone maker‚ which is worth $150 billion. Indeed‚ Apple is now
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Case 1- Marriott Corporation: The Cost of Capital Some preliminary questions: 1. What do you think about Marriott’s policy of repurchasing shares? Repurchase whenever stock price < warranted equity value Does this mean the market is inefficient? 2. Why does Marriott manage rather than own hotel assets? Finding limited partners on a hotel project is equivalent to selling private equity in the project Is there any reason to
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Yahoo! Inc. Overview of the company’s business model‚ value proposition and projected financial forecast. Introduction Yahoo! Inc. is a global US Internet Corporation‚ founded in California in 1994‚ which provides a range of products and content‚ including email‚ media streaming and downloads. Surviving the dot.com crash in 2001‚ Yahoo concentrated on pursuing partnerships with telecoms and internet providers to compete with AOL‚ they acquired smaller search engines
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Sheet1 Marriott Cost of Capital Lodging Division Tax Rate 0.44 Equity Beta D/D+S Lodging Hilton Holiday La Quinta Ramada Average 0.76 1.35 0.89 1.36 1.09 14% 79% 69% 65% 0.5675 S/D+S 86% 21% 31% 35% 0.4325 D/S Unlevered Beta 0.16 3.76 2.23 1.86 2.00 0.65 0.28 0.28 0.48 0.42 Target D/D+S Target D/S Levered Beta 74% 2.85 1.62 Costs of Equity: Rf Lodging MRP 8.95% 7.43% Beta Requity 1.62 21.02% Costs of Debt: Rf Lodging 8.95% Spread Tax rate Rdebt(1-T) 1.10% 0.44 0.0563 WACCs: Lodging
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Marriott in Budapest Case Study Report 2011 Table of Contents Introduction…………………………………………………………………………1 Problem Identification ……………………………………………… …….1 Analysis…………………… Recommendations…………………………….. Summary………………………………………………. References…………………………………………………………... INTRODUCTION Budapest is the capital city of Hungary and along the shore of the Duna River downtown‚ the infamous Marriott Hotel is situated. Until Marriott showed an interest in this establishment
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Company Research Assignment The reason for our research is to analyze the recruitment practices of a medium sized company. The subject of our assignment is Marriott Hotels – the Toronto airport location at 901 Dixon Road‚ Toronto. The Toronto Airport Marriott Hotel was a previous employer of Caroline Baird’s‚ who remembers this hotel as one of excellence with many good programs in place from hiring and recruiting to training and development. They are an example of a company
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to the customers to meet those needs. The market now determines what the manufacturer produces or the retailer sells and information collected from customers provides the basis for the focus for all organisational activities. Do not make assumptions about customers and their needs‚ ensure that you identify just who your customers are and what their needs are. Communicate with them often and regularly. Go directly to your customers for the information you need for information on customers priorities
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