EFFECT OF AFTER SALE SERVICES ON CUSTOMER SATISFACTION AND LOYALTY IN AUTOMOTIVE INDUSTRY OF ETHIOPIA BY KINDYE ESSA MUSTOFA ADDIS ABABA UNIVERSITY COLLEGE OF MANAGEMENT‚ INFORMATION AND ECONOMICS SCIENCE MASTER OF BUSINESS ADMINISTRATION PROGRAM August 2011 EFFECT OF AFTER SALE SERVICES ON CUSTOMER SATISFACTION AND LOYALTY IN AUTOMOTIVE INDUSTRY OF ETHIOPIA A Thesis Submitted to the School of Graduate Studies of Addis Ababa University in Partial Fulfillment to the Requirements
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crucial to enhance customer service is proper training. It will not only add value to the company and individuals but it can strongly inspire and eventually leads to greater success. Some of the advantages include‚ customer satisfaction‚ business efficiencies‚ employee improvement and public recommendations. Good customer service will promote loyal customers. This is where good training leads to customer advocacy that in return plays a huge role. Loyalty comes from the customer satisfaction. It is
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between marketer and customer. So that this paper began to discuss these two situations follow by value and brand image. Finally‚ customer leaning will be analyzed to show why a customer can find the relevance‚ purpose and significance which even creator is not aware of. moreover‚ in order to prove the reliability of the article argument‚ this essay will investigate some academical literatures‚ which includes customer value‚ brand value‚ brand image and customers learning. Values "Marketers do their
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International Review of Management and Marketing Vol. 2‚ No. 4‚ 2012‚ pp.220-230 ISSN: 2146-4405 www.econjournals.com Customer Relationship Management (CRM) in Hotel Industry: A framework Proposal on the Relationship among CRM Dimensions‚ Marketing Capabilities and Hotel Performance Abdul Alem Mohammed School of Tourism‚ Hospitality and Environmental Management‚ COLGIS‚ Univerisiti Utara Malaysia‚ Sintok‚ Malaysia. Email: abd_102006@yahoo.com Basri bin Rashid School of Tourism‚ Hospitality
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the needs of customers? There are many needs of customers‚ everywhere you go and anything you do customers are needed – It varies from internal and external customers. Some of the major customer services are restaurants‚ retail stores‚ and manufacture companies. Many of these companies or stores need to understand the customers to be successful. Customer services in restaurants need to stress to the importance of keeping customers. For example‚ in the article‚ “Poor Customer Service: More
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way to treat the customer in appropriate way to keep them satisfied. More satisfied client‚ better profitably for the companies. Respect is a fundamental value underlying human relationships. Respect for customers is an essential ingredient of long-term performance. It means paying attention to the clients rather than being insensible‚ ignoring it‚ or avoiding or dismissing it. Good leaders bring respect to the forefront for the good of the company‚ for their brand image and customer loyalty. They
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CUSTOMER RELATIONSHIP MANAGEMENT IN MARKETING FINANCIAL SERVICES (A CASE STUDY OF UNIBANK GHANA LIMITED) ABSTRACT Customer relationship management is a customer focused business strategy that dynamically integrates sales‚ marketing and customer services‚ in order to create and add value for the company and its customer. Consequently‚ the research project addresses problems of customer relationship management in the banking industry. Some of the problems are in the past few
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A study of customer satisfaction with life insurance in Chandigarh tricity. Ads by Google HDFC Life Term Insurance 1 Cr. Life Cover@just रु 24/day. No Medicals upto 75L Cover* Buy Now www.buyhdfcslonline.com Abstract: Over the last few years‚ developments in the insurance sector have resulted in a paradigm shift in the way the business is conducted. Customer servicing today has become the focal point of insurance companies. However‚ there is absolutely no exaggeration in mentioning that the amount
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Assignment Customer service Submitted by:Gergana Tsareva Id number: GT21132 Submited to:Chika Ugoji APRIL 2013 TABLE OF CONTENTS: 1.INTRODUCTION……………………………………………………………………………...3 2.Task 1: CUSTOMER SERVICE POLICY…………………………………………………..3 - Meaning………………………………………………………………………………...3 - Examples……………………………………………………………………………….3 - Table presentation…………………………………………………………………….4 - Reason of using customer service…………………………………………………..5 3.Task 2: REFLECTIC SUMMARY FOR GROUP WORK…………………………………
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Deliver‚ monitor and evaluate customer service to internal customers - Knowledge Questions 1. Understand the meaning of internal customer 1.1 Describe what is meant by internal customer Internal customers are people within your own organisation such as employers or colleagues who you provide a service for‚ e.g. 2. Know the types of products and services relevant to internal customers 2.1 Describe the products and services offered by own organisation to internal customers 3. Understand how
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