Internal/ External: SWOT analysis Strength * Famous brand of Marriott hotel chain in 67 countries‚focus on B2C and B2B market * Staff(130 full-time employees) and staffs turnover is only 5%- high retention level‚ but during summer time number of employees increases (full-time and part-time) * Advantage of location according to the centre of Copenhagen and water view * Discounts packages for customers (family discounts‚ free transportation before/ after cruise) and the points system
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been increasing dramatically during the last two decades‚ hotel industry is at war. In global competition‚ hotel chains are required to offer not only standardized facilities‚ but also standardized services. To meet the different needs of customers in each individual country while maintaining the same standards of services‚ global marketing strategy plays a critical role. Being a leader in upscale hotel chain industry‚ The Ritz-Carlton Hotel took a unique path to compete with its rivals. Founded
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characteristics that the Hard Rock Hotel chain possesses in its business‚ and also the competitive advantages it has over its competitors with its current service management system. Research for this report includes the evaluation of the service package provided by the hotel. Following that‚ recommendations are also given as a basis for the company to make an improvement on its competitive advantage in the current industry. The Hard Rock Hotel (HRH) is considered a core service oriented business‚ thus customer
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Organization Overview 2 2.1 Background history of AGD Bank Ltd.‚ 2 2.2 Business Model 2 2.3 Motto 2 2.4 Location 2 2.4 Organization chart of AGD Bank Ltd. 3 III. Banking Services and products 4 3.1 Accepting Deposits 4 3.2 Lending Loans 4 3.3 Remitting Money 5 3.4 Other customer services 5‚6 IV. Analysis of Departments at AGD Bank (Mandalay Branch) 7 4.1 Saving/current Department 7-10 4.2 Remittance Department 11 4.3 Loan Department 12 4.4 Administration
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SERVICE MODEL GAP QUESTIONNARIE 1. Name……………………………………….. 2. Age a. Below 20 b.20 to 30 c.31 to 4o d.41 to 50 e.51 and above 3. Gender b. Male b. female 4. Marital status c. Married b. Unmarried 5. Occupation d. Business b. government job c. private jop d.non income group e. others 6. Nationality a. India b. England c. America d. French e. others 7. Income level (monthly) a. below Rs.20.000 b. Rs.21‚000 to Rs 30
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FBE 421 Marriott Corporation ------------------------------------------------- Introduction Founded in 1927‚ Marriott Corporation has become one of the leading food service companies in the United States. As of 1987‚ Marriott recorded a profit of $233 million on sales of $6.5 billion and retained a high sales growth rate of 24%. Marriott runs on three major lines of business lodging‚ contract services‚ and restaurants. Lodging division which includes 361 hotels generated 41% of 1987 sales
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focus on two large hotel brands‚ Marriott and Hilton. Both of these hotel brands have excellent diversity programs. Through exploration of the brands‚ this paper will find out the similarities and differences. This paper will also explore what the American Hotel and Lodging Association is doing with diversity. Hilton Hotels Corporation has incorporated a great diversity program. Hilton takes pride in the diversity of their work force. “More than half of the Hilton Family Hotels workforce are minorities
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and organization. Also known as business operations marrriotts mission STATEMENT: and aims and objectives S.M.A.R.T Marriott’s vision is to be the world’s leader in hospitality services and it achieves that through its spirit to serve culture. The Marriot has a corporate mission which entails being the world leader in hospitality services. This is translated into all departments which have their very own SMART objectives to help achieve this. * These are set monthly. They also have quarterly and annual
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Marriott cost of capital Objective: 1) Calculate the divisional and the company cost of capital and explain the calculation. 2) Evaluate Marriott’s use of company cost-of-capital rate for the individual divisions. Cost of Capital for Lodging Division can be expressed as CC = We*Ce + Wd*Cd. For the weights of debt and equity (We and Wd)‚ the 1988 target-schedule rates of debt-to-assets and debt-to-equity were used as the only measures available in the case. Cost
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Marriott’s three divisions and for the firm as a whole. Marriott should find the hurdle rates for its divisions separately because its divisions operate in separate industries and therefore face different business risks. Marriott’s vice president says that increasing the hurdle rate by 1% would decrease the present value of project inflows by 1%. Since finding appropriate hurdle rates is critical to accepting or rejecting projects‚ Marriott should be precise by calculating and using division-specific
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