"Marriott international increases revenue by implementing a group pricing optimizer" Essays and Research Papers

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    Chapter 10 Auditing the Revenue Process SEC SAB101: Revenue recognition 1. 有persuasive evidence 有证据 2. Delivery occurred‚ service rendered,东西给了服务于需求 3. Price is fixed/determinable 价格固定 4. 有collectability钱收的回来 Fraud Risk in Revenue cycle: 欺诈风险 1. Side agreement: off-book‚ adjust record to entice customer 2. Channel stuffing: 填塞分销渠道,造成销售假象 inflate sales by forcing product through a distribution channel 3. Related party transaction: 实质重于形式原则substance over form是指企业应当按照交易或事项的经济实质进行会计核算,而不应当仅仅按照它们的法律形式作为会计核算的依据

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    Polysar CASE Group 3 권경무 양주호 이유미 이재환 최영호 • Polysar Limited - Established on 1942‚ Now employed 6‚650 people - Structure : Basic Petrochemicals‚ Rubber‚ Diversified Products • Rubber Group is Profit Center - Rubber Group produced 46% of Polysar sales Group 3 - 2/13 • NASA - Sarnia 1 Plant : Produce Butyl & HaloButyl → HaloButyl (from 1984) - Sarnia 2 Plant : Produce Butyl (operation 1984) 1) 1984 : 95‚000 t 2) 1985 : 65‚000 t • EROW - Antwel plant : Produce Butyl & HaloButyl (1964

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    Butler Lumber Company 1. Why does Mr. Butler have to borrow so much money to support this profitable business? 2. Do you agree with his estimate of the company’s loan requirements? How much will he need to borrow to finance his expected expansion in sales (assume a 1991 sales volume of $3.6 million) 3. As Mr. Butler’s financial adviser‚ would you urge him to go ahead with‚ or to reconsider‚ his anticipated expansion and his plans for additional debt financing? As the banker‚ would you

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    Share Driven Pricing - Some Companies are driven to get the most market share. But your goal shouldn’t be market share but maximizing contribution margin. Value Creation – Economic Value‚ Offering Design‚ Segmentation. Product manager face challenge as they are expected to set prices that capture the value offered by their products that also maximize price. Typically turns to marketing‚ where research is completed. Example research shows 10% higher customer response‚ but doesn’t gaurntee

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    Nestle Pricing Strategy

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    NESTLE PRICING STRATEGY Price In Price strategy‚ Nestle has adopted the strategy of non-price competition. It is offering one price for NPL to all. It also keeps the check on distributors to maintain single price of NPL. It offers trade discounts to its distributors. “Price is the amount of money and/or other items with utility needed to acquire a product and utility is an attribute with potential to satisfy the wants.” A product price influences wages‚ rent‚ interests‚ and profits. Some

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    There are several differences between cost-based pricing and value-based pricing. In this essay we will consider a few of them. Value-based pricing is based on the customer’s perception of value rather than the seller’s cost as the key. Cost-based pricing is based on the product. A company comes up with an idea of what they think would be a good product and sets the price after considering all the production costs plus a target profit. (Kotler‚ Armstrong‚ 2008‚ p. 285‚ 286) Instead of starting

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    Selecting a Pricing Method 3 major considerations in price setting : costs of production‚ distribution‚ communication set a floor to the price competitors’ prices and the price of substitutes provide an orienting point customers’ assessment of unique features establishes the price ceiling (plafond) Companies select a pricing method that includes 1 or more of these three considerations. We will examine 6 price-setting methods: Mark-up pricing‚ target-return pricing‚ perceived-value

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    merits of using a cost-based‚ demand-based‚ or competition-based pricing method. COST-BASED PRICING: This procedure‚ on the part of Cowgirl Chocolates could be utilized for pricing through lowering the cost of packaging and advertising as well. The Cowgirl Chocolate has already created a website (http://www.cowgirlchocolates.com/) that could process the advertising target of the organization. All that the owners have to do is to increase the advertising influence of the website through linking their

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    | Pricing and Distribution Strategies | SUO Mkt3010 | Dr. Darlene Jaffke | Linda Taylor | 10/13/2012 | At this time‚ Taylor Trucking has established contracts with various manufacturers in the regional area. The industry standard of pricing based on miles per thousand pounds of product will continue in this company for the rates charged for shipments. The customer will also be responsible for any fuel surcharge that will be based on miles travelled. Taylor Trucking’s low overhead will

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    Financial Decision Analysis~Marriott Corporation Case Study Executive Summary – Q5 – Hurdle Rate Analysis Hurdle rates‚ the weighted cost of capital that projected cash flows must exceed for initiatives to be considered‚ vary within Marriott Corporations due to their unique industry risk levels and capital structures. They use this number to determine which projects to accept‚ to adjust the rate at which the firm grows and as a measure for compensation within each business area‚ and as incentive

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