APPENDIX ONE Sales Management 230 Semester 2‚ 2010 ASSIGNMENT COVER SHEET Name: ____________________________________________ Student ID: ______________________________ Tutor’s Name: ______________________________ Day & time of tutorial: ______________________________ Date submitted: ______________________________ If the given name by which your tutor knows you differs from your name on University records‚ you should indicate BOTH names above
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UG2 Marketing Sales Promotion Sales promotion is one of the five aspects or elements of promotional mix. Promotional elements are advertising‚ personal selling‚ public relations‚ sales promotion and direct marketing. Sales and promotion is the fourth one. Sales promotion is a fast process that makes the people to be aware of some kind of good and services and increases their interests in buying those good or service‚ sales promotion is for all kind of customers. Sales promotion is one of
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to them in daily routine. Our bags will be of premium and semi-premium range. We are looking for the intermediaries who would help us reach the end customers. Sales force required will be around 5-6 personnel in every area to reach maximum number of customers. The policy of the intermediaries should be consistent with ours (after sales service‚ exchange policy-7/10 days‚ warranty of 6 months which includes stitching and zips). They should be ready to keep our entire product range. Intermediaries
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Hegemony in Mass Media Hegemony is prevalent in every mass broadcasted/published type of media in America. It is the acceptance of ideals that trickle down from the people in power to those without power or those that have little power. This concept is what causes us to accept ideas such as objectifying women in commercials and television. It’s what makes the American public accept social stratification and mild to intense segregation. This idea of hegemony affects the way we think and what our
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All businesses need a sales function in order to identify and target potential customers‚ develop a reliable customer relationship and provide goods and services in return for funds (Chris Anderson 2009). Without this core activity‚ businesses could easily drop out of competition. However‚ in today’s hectic and intricate selling environment‚ ethical behavior has been more and more taken for granted and has gradually lost its importance (Ingram‚ LaForge and Schwepker 2007‚ 301). Many international
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Sleepless in Sales The demand exists‚ the product is good‚ and the sales team is working harder than ever. Yet you are still losing sales. Different times require different solutions‚ and B2B companies need to find them. Sleepless in Sales 1 It’s 3:15 a.m. Awake again. My brain won’t shut off. Why are sales down? Our product is competitive‚ clients like it‚ and we’ve run all of the obligatory sales improvement programs. Maybe it’s the sales team. They keep saying it’s tough to keep up with so
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the major reasons for using sales contests. What makes a good sales contest? • Increase number of new customers • Develop sales of a new products • Counteract sales slumps due to seasonal variations • A good sales contest needs to have realistic goals‚ should be publicized and promoted‚ not too long of duration (approx. 2 weeks‚ if runs too long interest is lost)‚ give the reps prizes that they value‚ don’t make it so only the top sales people win. 1.13Identify
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that culture‚ you had been one of the young guns a few years ago‚ and now you had replaced the master. But things had changed in your industry‚ competition was much tougher‚ and markets were now global. “How could a firm the size of this one run sales and marketing without any IT support?” you wondered once promoted. How ironic that you’d be the one to usher in the “new IT-enabled world.” You had managed never to concern yourself with all that techie computer stuff. You were a pretty good user:
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Case questions • What is the cost of capital for Marriott’s as a whole at the prevailing capital structure vs. at the target capital structure. ➢ Be prepared to defend your specific assumptions about the various inputs adopted into equations. For example‚ the team is expected to suggest the proposed market risk premium. ➢ WACC should be estimated for the overall firm ▪ CAPM – equity beta vs. asset beta - see Section F • Compute a separate cost of capital
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Sherman v. Marriott Hotel Services‚ Inc. Facts: The plaintiff‚ Marcus Sherman‚ (African American Male) checked into Marriott Hotel on or about March 5 through March 7‚ 2003. During the plaintiff’s stay his room key was demagnetized. Plaintiff went to the front desk and inquired with a white male Marriott employee for a new room key. Marriott has a lock-out policy requiring guests to provide proper identification in order to receive a new key. Policy states guests are to be escorted by security
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