BUSINESS LEVEL STRATEGY Any given organization may comprise a number of different businesses. Each operating in distinct markets and serving different customers. A market is defined by demand conditions and based on an organization’s customers and potential customers. Industry is determined by supply conditions and based on production technology. Business level strategy is a means of separating out and formulating a competitive strategy at the level of individual business unit. This is sometimes
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Introduction and background We are conducting an analysis of Marriott Corporation for calculating the hurdle rates at each of the firm ’s three divisions--lodging division‚ restaurant division and contract service division. Marriott uses Weighted Average Cost of Capital (WACC) as the hurdle rate‚ and use it to discount the appropriate cash flows when evaluate an investment project. Our goal is to determine the WACC at every division base on the information that the case has provided. First
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Michael Porter’s Generic Strategies According to Porter‚ strategies allow organizations to gain competitive advantage from three different bases: cost leadership‚ differentiation and focus. Porter calls these bases as generic strategies. Cost leadership emphasizes producing standardized products at a very low per unit cost for consumers who are price sensitive. Differentiation is a strategy aimed at producing products and services considered unique industry wide and directed at customers who are
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Blue Ocean Strategy Book Review By Sah Rizal bin Salleh The Authors wrote this book in such a unique way and tremendous‚ a direct challenge and oppose of the well-known “Red Ocean Strategy”. To make it clear and justifying my true insight about this book‚ I’ll explain a piece of Red before we go deep into the Blue Ocean. Red is basically one would say as a “Standard Operating Method” of people getting into each other‚ everyone is eager in their own way to succeed‚ getting the better half of
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report On A STUDY OF COMPETETIVE STRATEGIES IN TELECOM SECTOR SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENTS FOR THE AWARD OF MASTER OF BUSINESS ADMINISTRATION AND MASTER OF BUSINESS LAWS For The Course: STRATEGIC MANAGEMENT SUBMITTED BY: MAYANK KUMAR AGARWAL M.B.A.-MBL SEMESTER 3RD ROLL NO-200 SUBMITTED TO:DR. ARCHI MATHUR FACULTY OF MANAGEMENT FACULTY OF MANAGEMENT STUDIES NATIONAL LAW UNIVERSITY‚ JODHPUR A STUDY OF COMPETETIVE STRATEGIES IN TELECOM SECTOR STRATEGIC MANAGEMENT
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Innovation is the most significant factor for any small or big company to grow and establish a position in the market. Without innovation new ideas and strategies cannot arrive and the organization could not make a mark in the market. New innovative ideas makes history. 36 Blue ocean vs Red Ocean The most efficient way to maximize the profits‚ a company needs to build an uncontested market space that makes the competition irrelevant. In 2004‚ Kim and Mauborgne published their study‚ where they analyzed
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Contents Introduction and Background 2 Industry 2 Fairmont 2 Marriott 2 Why These Two Companies? 3 Environmental Analysis 4 General Factors 4 Specific Factors 4 Customers 5 Environmental Uncertainty 5 Shareholders/Stakeholders and their Interests 5 Hotel Industry Changes in 3 to 5 years 5 Organizational Culture 6 How Is Company Culture Established? 6 How is Culture Developed? 6 How is Culture Maintained? 7 Social Responsibility and Ethics 8 Reputation 8 Ecological Footprint
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Change ORG/581 Organizational Culture and Change Marriott International is a leading lodging company that has grown drastically within the last century. Currently the company maintains “…more than 3‚700 properties in 74 countries and territories worldwide” (Liberty Group‚ 2013‚ para. 4). The company remains “…grounded in a set of core values: put people first‚ pursue excellence‚ embrace change‚ act with integrity‚ and serve our world” (Marriott‚ 2013‚ para. 1). Marriott’s relentless focus
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by the Board of Directors of a company of your choice to advise them on the possibility of changing the strategy of their company. In particular‚ they are keen to redesign their strategy along the lines of the much publicized blue ocean strategy and to shift from the red ocean in which they are currently competing. * Analyze industry competition and the implications of the red ocean strategy for the company. * Critically discuss the ways in which the company could challenge their respective
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Execution of a Blue Ocean Strategy American Military University Professor Alex Lazo Table of Contents Abstract……………………………………………………………………………………………3 Value Innovation…………………………………………………………………………………..3 Reconstructing Market Boundaries (Six Path Framework)……………………………………….3 Four Actions Framework…………………………………………………………………………4 Canvas Strategy…………………………………………………………………………………...5 Three Tiers of Noncustomers……………………………………………………………………. 6 Blue Ocean Strategy Sequence……………………………………………………………………6
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