file and created prospect lists totaling 3.7 billion people. Consider what Acxiom has done for the two organizations below. Marriott Vacation Club International: Just like Disney Resort who sells time-share vacation to prospect customers‚ Marriott Club Vacation International is exploiting all types of information in hopes of selling vacation time shares. Initially‚ Marriott provided Acxiom with a list of names‚ mostly hotel guests. Then Acxiom sifts through motor vehicle records‚ property records
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John Willard Marriott September 17‚ 1900 – August 13‚ 1985 Born on September 17‚ 1900 in Marriott Settlement‚ Utah‚ as the eldest son of a poor farmer‚ J.W. Marriott was said to have learned to ride a horse before he could walk. Early in his upbringing‚ Marriott was held to a very strict and high standard of conduct from his father. His father also gave him responsibility at an early age making him a sheepherder on the farm to help his family. At the age of 19‚ he preached the gospel as a Mormon
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Case #3 “Marriott Corporation” The Cost of Capital” What is the weighted average cost of capital for the Marriott Corporation and cost of capital for each of its divisions? – What risk-free rate and risk premium did you use to calculate the cost of equity? – How did you measure the cost of debt? – How did you measure the beta for each division? Solution What risk-free rate and risk premium did you use to calculate the cost of equity? – Risk-free rate proxy The risk-free
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Purchase a premier hotel brands internationally: Change to Marriott brand or Maintain brand as an operating subsidiary? Why to rebrand - • Name might not be doing justice to the overall experience. Making such a change is especially important when a hospitality property has lost effectiveness in serving its market. The previous brand might not be providing service so there can be misperception about the Marriott brand • Rebranding might help to reposition the hotel and properly brand it.
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MARRIOTT RESTRUCTURING A Written Analysis of a Case by Lloyd Ty Brief Synopsis of Data On October 5‚ 1992‚ Marriott Corporation announced their plan to restructure the company by splitting itself into two separate companies. The first of the two companies‚ Marriott International (MI)‚ would manage and franchise over 700 hotels and motels. In addition‚ it would manage food and facilities for several thousand businesses‚ schools‚ retirement homes and health-care providers. On the other hand‚ Host
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Executive Summary The case‚ Marriott Corporation: The Cost of Capital (Abridged)‚ concentrates on making decisions based on capital asset pricing model (CAPM) and the weighted average cost of capital (WACC) to measure the opportunity cost for investments. Dan Cohrs‚ the Vice President of Finance of Marriott Corporation‚ had to deal with making recommendations for the hurdle rates at Marriott Corporation and its three divisions which are lodging‚ restaurant and contract services. In calculating
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the customer-focused e-business strategy of Marriott International (Marriott)‚ a world leader in the hospitality industry. It examines the way in which Marriott focused on providing better customer service by using IT proactively and through the facilities on offer through its website. The case describes in detail the e-business strategy of Marriott that aimed at transforming it from a property-centric to customer-centric company. The benefits Marriott derived from launching its website and other
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I don’t remember anyone ever telling me how important school was. Maybe they did and I just chose to ignore it. Instead‚ I focused all of my energy on my friends‚ and “extra-curricular activities” that had nothing to do with academics. I remember thinking I already knew all there was to know about the real world. But‚ as a teenager‚ I guess you don’t really know anything. So‚ I continued to have fun with my friends without thinking of what the future had in store for me. Now here I am at the
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STRATEGIC HOSPITALITY MANAGEMENT MODULE PERIOD: 2 / 2013 - 2014 WEEKLY REPORT Theory Report Introduction This report discusses the theory of four strategy lenses described in the book “Exploring strategy” in chapter 1. Next to the descriptions‚ realistic hospitality related work examples are provided in chapter 2 to clarify the importance of these strategy lenses using the three angles of lens. Chapter 3 clarifies the work context of the establishment ‘Marriot’s Surf
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| Hotel Chains | | Marriott | Hilton Worldwide | IHG | Starwood | Brands | LuxuryThe Ritz-Carlton‚ Bulgari Hotels and Resorts‚ JW Marriott Hotels and Resorts‚ Gaylord Hotels‚ The Ritz-Carlton Destination Club‚ The Ritz-Carlton ResidencesUpscaleEdition Hotels‚ Renaissance Hotels‚ AC Hotels‚ Autograph Collection‚ Marriott Hotels and Resorts‚ Residence Inn by Marriot‚Mid-scaleCourtyard by Marriott‚ Springhill Suites by Marriott‚ Fairfield Inn and Suites by Marriott‚ MoxyBudgetN/AExtended StayTownePlace
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