Scope 7 1.4 Methodology 7 1.5 Assumptions and limitations 7 1.6 Plan 7 3.0 Marco Environment 8 3.1 Economic 8 3.2 Cultural 8 3.3 Political 9 4.0 Micro Environment 10 4.1 Customer 10 4.2 Competitors 10 4.2.1 Hilton 10 4.2.2 Marriott 11 4.2.3 7 Days 11 5.0 Product Analysis 12 5.1 Product category 12 5.2 Type of product 12 5.3 Three levels of product 12 5.3.1 Core product 12 5.3.2 Actual product 13 5.3.3 Augmented product 13 5.4 Branding and strategies 14 5
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balanced scorecard had been a considerable challenge because of the complicated nature of the hotel industry * Maverick Lodging: managed hotels on behalf of 3rd party owners who had franchise agreements with Marriott * Maverick concentrated on managing 3 specific types of Marriott properties: Fairfield Inns‚ Courtyards‚ & Resident Inns * Fairfield & Courtyards: offered typical variety of hotel rooms * Residence Inns: offered “suite arrangements” that incl. a
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The current issue and full text archive of this journal is available at www.emeraldinsight.com/0959-6119.htm Online distribution strategies and competition: are the global hotel companies getting it right? Gabriel Gazzoli ´ Institut Hotelier Cesar Ritz‚ Le Bouveret‚ Switzerland Online distribution strategies 375 Received 25 May 2007 Revised 3 July 2007 Accepted 18 October 2007 Woo Gon Kim International Center for Hospitality Research‚ Florida State University‚ Tallahassee‚ Florida‚ USA
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Starwood Hotels & Resorts Worldwide‚ Inc. is one of the largest hotel ownership and management companies in the world. Starwood‚ headquartered in White Plains‚ New York‚ owns‚ operates‚ franchises and manages hotels‚ resorts‚ spas‚ residences‚ and vacation ownership properties under its nine owned brands. Currently‚ Starwood owned‚ managed‚ or franchised over 1000 properties in over 100 countries and employees 145‚000 people at its’ owned and managed properties. Starwood Hotels is a fully integrated
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A Case Study on SWOT Analysis & IDP Action Plan Preparation for JCEM (name of client is masked) June-August 2010 Background Strategic planning is a process in which future goals are determined together with the stakeholders and both responsibilities and resources are allocated in accordance with these future goals. It is a process between the point an institution stands presently and the point it aims to reach in a given period of time. The concept of strategic planning is closely
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02.10.2012 Target Marketing Process (STP) Identify markets with unfulfilled needs Segmentation‚ Targeting and Positioning Albert CARUANA Ph.D. Determining market segmentation Selecting market to target Positioning through marketing strategies Customer-Oriented Marketing Strategy • Segment market: – Divide larger market into groups of people with similar demands and responses. Market • Generic definition: A market is a group of people with purchasing power who are willing
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While thousands of us were helping dig through pounds of the fallen down towers a Cheif came up to 15 of us and told us to go home for the night and to return in the morning. 30-45 mins later I got home to my wife and children. I sat at the table with my wife while eating the dinner she had made hours before my arive home. I could tell that my wife was worried and wanted to talk to me‚ but all I wanted to do was eat and go to bed. As soon as I finished I put my dish in the sink and walked away to
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(2004) Mapas Conceptuales Y Aprendizaje Significativo de Lãs Ciências Naturales: Análisis de Los Mapas Conceptuales Realizados Antes Y Después de Chinnery‚ G. M. (2006). Emerging technologies: Going to the MALL: Mobile Assisted Language Learning Marriott‚ R. and Torres‚ P. (2006) LAPLI – The Languages Learning Lab: A methodological proposal for a hybrid course in a virtual environment Moreira‚ M. A. (1999) Aprendizagem significativa. Brasilia: Editora da UnB Moreto‚ V Nicholls‚ S. M. (2001) Aspectos
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This report is a financial analysis of the NH Hoteles hotel company from the viewpoint of financial analysts wishing to purchase shares in the hospitability-leisure business. Along with NH Hoteles‚ we chose two American hotel chains‚ Hilton and Marriott‚ and one European chain‚ Accor as industry alternatives Our conclusions follow: ·The global travel industry has bottomed out since the dreadful years of 2001 and 2002 and is improving. ·NH Hoteles financial rations do not show great improvement
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2013 estimate excluding the ITDA. This growth would put the firm above its peer Marriott International and Starwood Hotels & Resorts Worldwide‚ who trade their share at 14.4 and 12 times‚ respectively. Hilton can earn much more by steering its trade into lower risks‚ higher-margin management‚ and franchise area. In 2012‚ the firm made an 18%‚ excluding the reimbursements and 53% of the adjusted EBITDA. While Marriott got a 59% of revenue of adjusted EBITDA and 82% of EBITDA from management and franchise
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