Marriott Case Marriott Corporation‚ an American firm‚ has 3 major lines of business: lodging‚ contract service and restaurants. Its growth objective is to remain a premier growth company. The four components of its financial strategy are consistent with this growth objective for the reasons: Manage rather than own hotel assets: Marriott sold its hotel assets to limited partners to reduce assets and thus‚ it can increase ROA and thereby increase potential profitability. Invest in projects
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Marriott Corporation Abstract Marriott Corporation has three divisions – lodging‚ contract services and restaurants – with dissimilar operations. The company uses three separate hurdle rates for the three divisions to value the proposed projects. It is believed that this strategy is more appropriate that using a single firm-wide discount rate because the operations of the three divisions differ drastically. However‚ the company has to ensure that the company uses an appropriate discount rate for
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Study paper on ikea TOWS Maxi-Maxi We have chosen to elaborate on the maxi-maxi problem which maximizes the strong sides and maximize the opportunities. The problem which we have discovered is that IKEA should focus on promoting their green products because it is a growing trend all over the world and we assume that it will keep growing for many years to come. This problem will be solved by using Ansoff’s intensification strategy. Therefore we have chosen to focus on the marketing mix in
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Issue In this assignment‚ we are asked to compute the WACC of Marriott Corporation and each of the company’s three divisions. Our approach is outlined in the next section. We made a series of assumptions regarding either the available data or the missing information. This has been explained below‚ in a separate section. Approach We applied the following formulae to calculate the WACC: Our assumptions are explained in the next section. The table below presents the approach for calculations
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tech. T1 Increase in market competition. 0.25 4.2 1.05 X Increases buyer bargaining power. T2 Economic exposure from unexpected foreign exchange rates. 0.05 5.0 0.25 X Restructuring and fixed cost reduction. Total Scores 1.00 3.46 2. TOWS Table - Sony Corporation Internal Factors (IFAS) External Factors (EFAS) Strength (S) S1
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Strengths Global presence Starbucks has a widespread global presence. The company operates about 13‚168 retail store locations. The company ’s widespread presence provides it with widespread brand recognition and a strong customer base. A disciplined innovator Starbucks is a disciplined innovator. The company effectively manages its innovation time line generating consistency in same store sales. Starbucks ’ ability to roll out new products relatively quickly is a considerable competitive
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Marriott cost of capital Objective: 1) Calculate the divisional and the company cost of capital and explain the calculation. 2) Evaluate Marriott’s use of company cost-of-capital rate for the individual divisions. Cost of Capital for Lodging Division can be expressed as CC = We*Ce + Wd*Cd. For the weights of debt and equity (We and Wd)‚ the 1988 target-schedule rates of debt-to-assets and debt-to-equity were used as the only measures available in the case. Cost
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se | 2010 | | BUSI 640 Leigh Healey Alex Lutz November 30th | [Marriott Case Study] | Professor Triantis | 1. What is the weighted average cost of capital (WACC) for Marriott Corporation based on its target debt-equity ratio? Use a 34% tax rate. WACC = [(E/D+E) * Re] + [(D/D+E) * Rd(1-Tc)] Be = [1 + (1-Tc) d/e]*Ba 1.11 = [1+(1-.34}.41/.59]*Ba Ba = .76098 Using statistics from page four of the assigned case study: Risk Free rate (Rf) = 8.72 % (10yr rate)
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1) Executive Summary Marriott needs to calculate hurdle rates which will be used in its investment project selection. The company chooses to use cost of capital as its hurdle rate. Since the company has three business divisions and the cost of capital in each division varies and differs from that of Marriott as a whole‚ each division needs to have its own hurdle rate. The reason behind this practice is the company’s strategy which focuses on growth. Using a single hurdle rate for the whole company
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Marriott Corporation Case Study 1) The Marriott Corporation implemented for key elements into their financial strategy: manage rather than own hotel assets invest in projects that increase shareholder value‚ optimize the use of debt in the capital structure‚ and repurchase undervalued shares 2) Marriott uses WACC to measure the opportunity costs of capital of investments with similar risks. Each division of Marriott has a different cost of capital‚ based on debt capacity‚ debt cost‚ and equity
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