AnaMaria Meshkurti Master in Marketing and Communications Assignment 3 – Rome Business School 14.04.2015 Assignment 3 Study module 3 Read the case study at the end of chapter 3 of your textbook and answer the questions. 1. What microenvironmental factors have affected Xerox’s performance since the late 1990s? Companies operate in two different environments‚ called micro and macro environment. The microenvironment is also known as the environment on which
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open to the public‚ hence the analysis that can be done is very limited . Table of Contents Introduction…………………………………………………………………………..3 Industry background……………………………………………………………...…4 The Company background…………………………………………………………..5 Macroenvironmental forces……………………………………………………….…6 Micro environmental forces…………………………………………………………9 SWOT analysis……………………………………………………………………...11 Market segmentation…………………………………………………………….…13 Target markets……………………………………………………………………...14 Targeting strategy…………………………………………………………………
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Case Study I Nabila Nabi Chowdhury ID – 073 066 030 MKT 202 Section 4 Prepared for: Bashir Hussain Submission Date: 21 July 2008 Company Case 1. Microenvironmental factors involve actors‚ who remain close to the company and they affect the company’s ability to serve its customer. The company‚ suppliers‚ marketing intermediaries‚ customer market‚ competitors‚ and publics all of these are part of microenvironment. Toyota Prius introduction and relaunch were affected by several microenvironmental
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GENERAL MOTORS Contents: Introduction………………………………………………….. 2 Background of the Company…………………………. 2 Present Age GM……………………………………………. 5 Micro Environmental Factors………………………… 6 Macro Environmental Factors………………………. 10 Marketing Strategy………………………………………. 13 SWOT Analysis…………………………………………….. 15 Introduction: General Motors Company commonly known as General Motors or GM is an American company and is the world’s second largest automaker company. General Motors produces cars and trucks
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General Environmental Analysis Macroenvironmental Factors The macroenvironmental factors that will affect USA Today are namely economic‚ social‚ political and technological. 1. Economic The economic environment for USA Today were relatively unstable due to the rising costs of newsprints in the mid 2000s. As printing cost is one of the major cost of newspaper‚ the rising cost in printing have definitely affect USA Today and its survival. This means that USA Today have to find solutions to
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positive affection to music industry. * Competitors: In the 21st century‚ customer become more smart to find a lot of methods to relax themselves instead of music‚ move theatre also become a better choices for them. 2. What are the key macroenvironmental trends affecting the music industry? Give consideration topolitical‚ economic‚ sociocultural‚ technological‚ and legal factors. * Political: Political force describe the influence of politics on marketing decisions. Music industry do not
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References: Palmer‚ A. (2000). The Marketing Environment. In: introduction to marketing. United States: Oxford University Press Inc.. 51. Cengage‚ G. (2006). Macroenvironmental Forces. Available: http://www.enotes.com/macroenvironmental-forces-reference/macroenvironmental-forces Last accessed 29th Oct 2012. Palmer‚ A. (2000). The Marketing Environment. In: introduction to marketing. United States: Oxford University Press Inc.. 60. Steve M. Chazin. (2007). 5 Secrets
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access Utilization of services (data‚ if available) Other related information/analysis Expenditures How are health services paid for; any roles for the government here Data on total expenditures Other related information/analysis Macroenvironmental influences on the health care system Political Socioeconomic Cultural Technological/Other relevant influences Summary comments Problems Opportunities Other related comments regarding this country’s health care services Comparison
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governmental showed support of the Toyota Prius Hybrid vehicle ‚ and customers can get addiction tax breaks‚ it less customers burden‚ and this is one of points to make them feel like to buy Prius. - The public - Suppliers 2. Outline the major macroenvironmental factors - demographieconmic‚ natural ‚ technological‚ political and cultural - that have affected Prius sales‚ How well has Toyota dealt with each of these factors? - Cultural Nowadays‚ due to the well education in international city and
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stands for "Political‚ Economic‚ Social‚ and Technological‚ Environmental and Legal analysis". It is a part of the external analysis when conducting a strategic analysis or doing market research and gives a certain overview of the different macroenvironmental factors that the company has to take into consideration. Political factors‚ or how and to what degree a government intervenes in the economy. Specifically‚ political factors include areas such as tax policy‚ labour law‚ environmental law
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