specialty stores are swiftly replacing the traditional formats dramatically altering the retailing landscape in India. Different retail formats are present in the market. Brands or retailers decide the formats based on their products. Brands generally consider three types of retail formats: Exclusive brand outlet‚ large format store‚ Multi brand outlet. India is the third-most attractive retail market for global retailers among the 30 largest emerging markets‚ according to US consulting group AT Kearney’s
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BRAND EQUITY Why recently ads have used old Hindi songs in place of jingles? SWITCH on the telly and chances are that you will catch an old Hindi number. Now‚ they could either be from the numerous music channels playing retro numbers or songs running on television commercials . And with so many commercial breaks‚ one sees more Hindi songs as jingles for TVCs than the original song itself. So from ‘Pehli Tareek’ for Cadbury to ‘Hum jab honge’ for SBI Life to ‘I love you’ for Nestle Kit Kat‚ the
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Brand Management : Brand management is a communication function that includes analysis and planning on how that brand is positioned in the market‚ which target public the brand is targeted at‚ and maintaining a desired reputation of the brand. Developing a good relationship with target publics is essential for brand management. Tangible elements of brand management include the product itself; look‚ price‚ the packaging‚ etc. The intangible elements are the experience that the consumer takes away
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Bargain Brand vs. Brand Name Introduction In this lab the main purpose was to research for a company that made bargain brand products to see if college students equally like bargain bands to name brands. The experiment that was preformed was based solely on the taste of the products. To be sure the only thing that affect the experiment was taste‚ the experiment was made a single blind experiment‚ which is simply the administer knows which product is which but the test subject does not. To start
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Brand Marketing Brand Equity Measurement Individual Assignment 1 305188 Brand Marketing Brand Equity Measurement Individual Assignment 1 305188 Sustainability ________________________________________________
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THERE LIFE ON MARS? If you have a chance to go to a country side where you may have a clear view of the sky at night‚ you probably will discover a red star. That is probably Mars. With its bright and reddish color‚ Mars stands out for and easily noticed since the ancient times (Discovery). In 1877‚ astronomer Giovanni Schiaparelli discovered several crisscrossing lines on Mars that he believed to be the canals of water (Discovery). Go along with the hypothesis that life existed on Mars‚ several processes
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and Brand Management ESC Rennes School of Business Abstract Many people have doubt about KASIKORNBANK (KBank) service. As double standard still remains in KBank branch services‚ it is urgent need for KBank to improve its services in order to meet its commitment “Towards Service Excellence (at every level)”. In this essay‚ five features of service‚ 7Ps service marketing mix‚ and SERVQUAL model are chosen to analyze the service trend and KBank services. In addition‚ actions on such strategies such
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Is Mars Colonization Possible? Since the 1960s people all over the world have wondered if Mars Colonization is possible. Colonizing Mars is a very popular topic even today. If the colonization of Mars is possible it will change human life forever. In fact‚ there are many organizations trying to reach Mars in the near future. One of them is Mars One where they are planning on landing on Mars in 2025 (pretty cool huh?). But there are quite a few problems with this idea. A couple of those problems
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Petranek claims that your kids might live on mars and this is how they will survive. Mar is smaller then earth but the surface area of mars is the same surface area as earth since earth is mostly covered in water. The atmosphere of mars is very thin‚ one hundred times thinner than earth‚ and not breathable it is nithy six percent carbon dioxide and it is very cold there‚ it is negative eighty one degrees fahrenheit. A day on mars is about the same as earth but mars has an extra thirty nine minutes seasons
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Should Humans Move to Mars? “It’s a fixer-upper of a planet‚ but we could make it work.” [Elon Musk‚ CEO of SpaceX] The idea of colonizing Mars seems pretty far away‚ but consider Apollo. No one thought it could happen except NASA‚ and it seems like that is true for Mars One. Mars One could help humans more than just unhinging that need to explore and find new things. Colonizing Mars could help people fix dwindling resources‚ fix overpopulation‚ and escape global warming. Natural fuel is a very
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