moves quickly across the sky. Venus is the Roman goddess of love and beauty. Venus is undoubtedly named after her because it makes a beautiful sight in the sky. Earth is the only planet whose English name does not come from Greek/Roman mythology. Mars is the Roman god of War. The planet probably got this name due to its red color. Jupiter is the King of the Gods in Roman mythology‚ making the name a good choice for what is‚ by far the largest planet in our solar system. Saturn is the Roman god of
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Filippino Lippi painted St. Philip Exorcising the Demon in the Temple of Mars between the years 1487 and 1502 for the Strozzi Chapel in Florence‚ Italy. The composition is rectangular. The focal point is St. Philip’s out-stretched arm near the bottom left. Following the implied line of St. Philip’s pointed finger leads the viewer up towards the statue of Mars. The viewer is then led back down to the falling prince near the fresco’s right corner. The line of sight within the crowd leads down to a
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Note on Measuring Brand Awareness‚ Brand Image‚ Brand Equity and Brand Value Pierre Chandon INSEAD March 2003 Note on Measuring Brand Awareness‚ Brand Image‚ Brand Equity and Brand Value The purpose of this note is to provide an overview and references on the various methods that can be used to measure brand knowledge (brand awareness and brand image)‚ brand equity and brand value. This note provides a short definition of each concept and illustrations of the most widely-used measurement techniques
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BRAND WARS: WHEN BIG BRANDS PLAY DIRTY “In business as in life‚ you don’t get what you deserve‚ you get what you negotiate.” Chester L Karrass. Today companies do not sell on the basis of their products. The features or benefits provided by the product is a small cog in the whole machine of the customer interaction process adopted by the company. The product sells on the basis of its power to convince customers‚ to appeal to customers and to attach a certain sentiment with the customers. This
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Lindgreen‚ A.‚ Beverland‚ M.‚ Vanhamme‚ J.‚ & van Wijk‚ R. (2007). Why pass on viral messages? Because they connect emotionally. Business Horizons‚ 50(4)‚ 291—304. Dobele‚ A.‚ Toleman‚ D.‚ & Beverland‚ M. (2005). Controlled infection! Spreading the brand message through viral marketing Business Horizons‚ 48(2)‚ 143—149. Dove. (2007). Campaign for real beauty. Retrieved July 7‚ 2008‚ from http://www.campaignforrealbeauty.com/ DuPont. (2008). DuPontTM StormRoomTM with KEVLAR1: Product information. Retrieved
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was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay‚ Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands‚ the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001—which added the Gatorade brand to its portfolio. As of January 2012‚ 22 of PepsiCo’s product lines generated retail sales of more than $1 billion each‚ and the company’s products were distributed across more than
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Radiation Factors Risk Assessment When colonizing Mars‚ there are a variety of different hazards that can affect the astronauts colonizing‚ including radiation. Radiation is found everywhere in outer space. It can cause cancer‚ death‚ and a decrease in blood count. According to the impact vs. probability matrix‚ radiation is rated as a 25 due to the high chance of being exposed and the high probability that radiation will negatively impact the astronauts’ future. As astronauts leave the protection
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the major goals of marketing is reaching the brand loyalty phase to a customer. Brand loyalty would be the commitment of a consumer to continue purchasing and supporting the company/brand. Companies benefit from this because they have a constant customer who would spread the word about the company and will be willing to pay higher prices for a certain product or service. Brand Loyalty Most people if not everyone is loyal to a certain brand or service. When a company offers good customer
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on Mars would be imaginable? With this first extraordinary research NASA’s performed it might be likely to settle in a new planet. These studies demonstrate that there are minor amounts of actual water spread all over Mars. Image 1 While Scientists have used an imaging spectrometer on MRO‚ they have detected that hydrated minerals lie beneath a small hill on Mars. During warm seasons it appears that several streaks of this liquid (water) is flowing down steep slopes (see image 1). When Mars turns
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Factors behind the brand switching in telecom industry The issue of Customer’s switching to other service providers have been the cause of intensive research from many years now and have given rise to many theories.Due to the increased competition in the telecommunication industry it has become extremely important for the companies to pay attention towards retaining of the customers.This research study particularly investigated the causes of customer switching behavior.A prolific way to gain the
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