In itself the Princess of Mars is a classic science fiction story‚ it has fantastic elements wrapped in a foreign planet that is described with striking detail. It is the people and beings that populate Mars‚ most importantly the death defying John Carter‚ that makes this story memorable. John Carter is a throwback from a distant time. He has the formidable self- reliance of a survivor. The man lived through the American civil war and then worked as a miner. He is afraid of death‚ “it is because
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Samsung brand strengths Master branding strategy Samsung has managed to avoid excessive and unrelated diversification and channeled their resources around one or two dominant businesses. Samsung was previously engaged in manufacturing lower-end consumer electronics under a handful of brand names including Wiseview‚ Tantus‚ and Yepp‚ none of which meant much to consumers. To counter this negative trait‚ Samsung’s management decided to move up the value chain in an attempt to build a stronger identity;
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products. The main objectives of this study is to analyse the existing channel strategies‚ physical distribution‚ sales force design and marketing strategies of Colgate Palmolive in India and recommend the improvement if any on these areas. Furthermore the communication strategies are discussed in detail. The communication strategy includes the study of the message strategy‚ creative strategy‚ the positioning of various brands of Colgate as well as the use of the various communication channels. Colgate
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1. What is the brand image and sources of equity for the NIVEA brand? Does it vary across product classes? How would you characterize their brand hierarchy? NIVEA’s brand image comes from providing quality skin care‚ personal care‚ and face care/cosmetic items. Their source of brand equity comes from NIVEA Crème‚ which is their best selling product. The NIVEA brand is best known for care‚ protection‚ mildness‚ reliability‚ simple‚ and pure. Consumers continue to purchase and trust this product based
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Strategic Brand Management Assignment 2 - Top Global Brands PEPSI Submitted By: Archit Kumar Singh (91127) Dinesh Joshi (91131) FMG 18 C Q1 What were the factors that enabled the brand to flourish from launch to the current period and build brand equity? You might wish to examine marketing mix elements and brand resonance model critically in this context. Ans: Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. The drink was first made in the 1890s
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Facts: CRA-MAR Video Center‚ Inc. sells electronic equipment and video cassettes‚ as does its competitor‚ Koach’s Sales Corporation. Both CRA-MAR and Koach’s purchased computers from Radio Shack. CRA-MAR used the computer it purchased to store customers lists‚ movie lists‚ personnel files‚ and financial records. Because the computer was new to CRA-MAR‚ Randlall Youts‚ Radio Shack’s salesman and programmer‚ agreed to modify CRA-MAR’s programs when needed‚ including the customer list program.
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Summary: Brand Management 2012-2013 (328032) Material included: * Constructs‚ findings & implications from each week’s papers * Lecture Notes & slides summary Table of Contents: page: Week 1: Brand Management 2 Articles 2 Lecture summary 4 Red Bul Case findings 6 Week 2: Brand Positioning 7 Articles 7 Lecture summary 10 Week 3: Special Branding Strategies 13 Articles 13 Lecture summary 17 Week 4:
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Find the paradox • Brand value pyramid Another tool: Find the paradox • Overcome negatively correlated attributes and benefits (paradox) Examples of neg. correlated attributes and benefits • Price and quality • Taste and low calories • Power and safety • Comprehensiveness (variety) and simplicity • Strength and refinement Strategies to Overcome Attribute and Benefit Trade-offs • Establish separate marketing programs • Leverage secondary association (e.g.‚ co-brand‚ use celebrities)
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Mars Climate Orbiter As science progresses through the 21st century‚ our race must not totally forgo the hard work and dedication past scientists have put in to developing standards and models that everyone can use worldwide. Hundreds of years ago‚ scientists worked to create methods of classifying and interpreting data that could be read and understood by people universally. In September of 1999‚ scientists at NASA lost contact with a multi-million dollar project during an atmospheric entry to
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It is evident from Verses 16 and 17 of the passage that the speaker here is the Apostle Paul. He had been caught in this rhetoric with some Jews and devout persons whose background the Bible is silent and provides no elaboration [Verse 17]. According to Verse 18‚ there were also some Epicurean and Stoic philosophers. While the Jews follow Judaism as their religion and uphold belief in a coming Messiah‚ their religion traditionally emphasizes ethical conduct and the treatment of others as one
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