Mars Inc. 1 - COMPANY BACKGROUND Mars‚ Incorporated (Mars or “the company”) is a privately-held company‚ primarily engaged in the manufacture and sale of confectionary products‚ pet food products‚ drinks and staple foods. The company operates in about 68 countries worldwide. It is headquartered in McLean‚ Virginia and employs about 65‚000 people. The company’s net sales are estimated to be around $30‚000 million. Mars is a private company and has not released its annual report. Therefore‚ its
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BEHAVIOUR………………………………………………………………...5 MARKETING MIX…………………………………………………………………………..6 RECOMMENDATION………………………………………………………………………7 CONCLUSION……………………………………………………………………………….8 REFERENCES………………....……………………………………………………….......9. EXECUTIVE SUMMARY DESCRIPTION MARS Company operates in the food industry ‚ spesifically in the chocolate and confectionery industry which will be discussed in this report . In Australia ‚ the industry itself is quite strong and stable despiteof the economic situation that remains unstable
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Abstract Mars Inc. is one of the worlds’ leading snack food companies‚ but people are becoming more aware of the health risks associated with eating a steady supply of candy. Recommendations to add alternatives in products‚ and researching ways to make existing products more health minded would be essential to appeasing the consumers‚ and in guarantee that profits will not suffer. The Problem Mars Inc. is one of the largest confectionary businesses in the world. Products of Mars Inc. products
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decides to serve.’ For Mars‚ Incorporated the target market for any of its candy products is anyone who likes chocolate. However‚ Mars will implement market segmentation for the new sugar-free M&M’s the company is preparing to market. Market segmentation is an approach that divides the larger market into subcategories of consumers with common needs and characteristics. These subgroups may require different marketing strategies (Armstrong & Kotler‚ 2009). The target market for Mars‚ Incorporated for the
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than his baking soda. He began selling chewing gum where his business had stayed. Forest Mars Jr. bought the business in 2009 for 23 billion US Dollars‚ most of which was debt owed to Mars by Wrigley (Forbes). Forest Mars Jr. Inherited his fathers company‚ in which he gain most of his wealth‚ and after buying William Wrigley‚ Jr.‚ Co. he had created the largest business of confectionary items in the
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is extremely important to a company. Without proper structure the company cannot run effectively. The authors will critically analyse the goals and objectives and the current operating structure within Mars and give recommendations. The authors will design an appropriate operating structure for Mars. The chosen operating structure is based on a product structure. Organisations are not a new concept; despite this there is varying opinions in the business world on what defines an organisation. Hodge
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Fitch 2006 Annual Report. 2006. 2 Mar. 2008 http://library.corporate-ir.net/library/61/617/61701/items/246067/2006_Annual_Report.pdf "Banana Republic." Gap Inc. 1 Mar. 2008 http://www.gapinc.com/public/OurBrands/brands_br.shtml "Gap." Gap Inc. 1 Mar. 2008 http://www.gapinc.com/public/OurBrands/brands_gap.shtml Gap Inc. 2006 Annual Report. San Francisco‚ 2006. 1 Mar. 2008 http://www.gapinc.com/public/documents/GPS_AR_06.pdf Historical Sales by Division. 1 Mar. 2008 http://www.gapinc.com/public/documents/GPS_Quarterly_Sales
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SWOT ANALYSIS – STAPLES SWOT Analysis – Staples Staples‚ Inc. became incorporated in 1985 by founders Thomas G. Stemberg and Leo Kahn. 25 years later‚ Staples‚ Inc. is the world’s largest office products company. The company primarily operates in the United States but also has locations in 26 countries throughout North and South America‚ Europe‚ Asia and Australia serving businesses of all sizes and consumers. Their mission statement is‚ “We’re committed to making it easy for our customers around
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1 The Gap‚ Inc. SWOT Analysis Strengths Strong Liquidity Position During the 2010 fiscal year‚ The Gap‚ Inc. saw an increase in cash inflow from operating activities of 36.4%‚ according to GlobalData. Increasing cash and cash equivalent represents the company’s ability to fund its business opportunities‚ working capital needs‚ meet shortterm obligations and other capital requirements in the future. GAP is superior competitors. According to DataMonitor‚ 2011‚ the company’s net profit margin (8
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STRENGTH 1. Gap Inc. opened its first stores in Serbia and Ukraine because Ukraine is the fastest growing retail market in Eastern Europe‚ while Serbia has many young customer who enjoy shopping. 2. Expansion of GAP Inc. due to growth management by divisional president in various country. 3. The company provide a wide range of family clothing product include denim‚ khakis‚ t-shirt‚ shoes. 4. GAP has a well establish code ethics‚ translated in 65 different language which is the best communication
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