Strategic Alliances in Distribution Cininta Meirinda Clara Sarah Patricia Adam Their nature and their motives for creating strategic alliances Building commitment by creating mutual vulnerability Building commitment by the management of daily interactions Decision structures that enhance trust Moving a transaction through stages of development to reach alliances status What does it takes and when does it pays to create a marketing channel alliance? STRATEGIC ALLIANCES
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COMMUNICATION CHANNEL Communication channels carry the data from one computer to another Two categories of communication channels Physical Connections Ethernet cable – consists of twisted pair cable; slowest; being phased out by more advanced and reliable media Coaxial cable – single solid copper core; 80 times transmission of twisted pair; television and computer networks Fiber optic – 26‚000 times capacity of twisted pair cable; more secure and reliable; best over limited distances; lighter‚ more
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presentation is to discuss the theory of distribution strategy with the underlying real life examples of McDonald ’s fast-food restaurants in Australia. In other words‚ the aim is to discuss McDonald ’s distribution channel‚ the way this fast-food restaurant gets its products to the market. Nonetheless‚ this presentation will demonstrate that McDonald ’s distribution strategy is effective in many cultures. In the theory of marketing mix‚ place (distribution) determines where the product will be sold
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4 weeks) Bus and Interchange Advertisement Wholly painted bus: $2‚600/mth Mediacorp Advertising (Channel 5‚ Channel U‚ Channel 8) Length of commercial = 60 seconds ($2‚000)‚ Programme loading = 3x Cost per spot = $2‚000 x 6 = $12‚000 First commercial break in programme (10%) First spot in the break (20%) Radio Advertising (987FM) Cost per slot per day = $300 (4pm-8pm) Flyers Distribution (Mailers) $23‚520/1.2 million flyers Space Rental (Ngee Ann City Atrium) $10‚000/day
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Case Analysis of Sunflower Incorporated Sunflower Incorporated is a large distribution company that purchases and distributes salty snack foods and liquors throughout the United States and Canada. The company employs over 5‚000 employees and has gross sales of over $700 million. The head office has encouraged each of its regions to operate separately in order to accommodate different tastes and preferences. When studied‚ it was determined that the profits across the regions varied widely
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perform a distribution function. The distribution function is vital to the economic well-being of society because it provides the goods and services desired by the consumer. Economists often describe the value of distribution in terms of ownership‚ place‚ and time utility. The marketer contributes to the product’s value by getting it to the right place at the time the consumer wants to buy it and by providing the mechanism for transferring ownership. Firms that do not perform the distribution function
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○촉진(promotion) -AD(광고) 매체‚ 직접적 단기적 효과 -Public Relations(PR) 간접적 장기적 효과 -Sales Promotion(판매촉진) -Personal Selling(직접 판매) 촉진의 4가지 활동을 통합 관리 하는 것 = IMC ○광고 ○가격 ○제품(product) -신제품개발 -(기존)제품관리 ○소비자행동 ○유통 -물류(physical distribution) 물적 유통(Physical Distribution)을 줄인 말로 생산자로부터 소비자까지의 물의 흐름을 가리킨다. 일반적으로 유통개념은 생산자로부터 소비자에게 재화와 서비스를 이전시키고 장소와 시간·소유의 효용을 창조하는 활동을 포함하고 있다. 이에 반해 물류는 소유의 효용을 만족시켜주는 거래를 제외한
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Onda de Mar: Catching the next wave QUESTION 1. Pros and Cons PROS OF THE EXISTING BRAND AND BUSINESS MODEL | CONS OF THE EXISTING BRAND AND BUISNESS MODEL (WITH POTENTIAL FOR IMPROVEMENT) | One of the two founders (Arango)‚ wants to cash out the company. | The second founder (Queipo) does not want to sell. However this founder is the soul and designer of the company. | Onda de Mar is an internationally (30 countries) high quality and proven brand with high revenues ($4 million in 2006)
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© 1983‚ 1993‚ 2003 Mars‚ Incorporated Printed on environmentally friendly paper‚ 100% chlorine free in manufacture Mars‚ Incorporated The Five Principles of Mars Quality Responsibility Mutuality Efficiency Freedom The Five Principles of Mars We at Mars share special values about our company and the way it should be run. These values – our Five Principles – set us apart from others‚ requiring that we think and act differently towards our associates‚ our brands and our business. These principles
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Founder of the American candy company “Mars‚ Incorporated”‚ son of Forrest Mars Sr.‚ Forrest Mars Jr was born in Oak park‚ Illinois and is one of the most wealth man in nowadays America. As the eldest child in the family‚ Mars got his MBA in New York University and inherited this huge business of chocolate‚ pet food and other products‚ which enabled him to enter this huge market at a very high starting point. Whether it was acquisition of world’s famous gum company “Wrigley” or opposition of coal
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