Two-way symmetrical model This campaign is an illustration of the application of one Grunig and Hunt’s model of PR‚ which is the two-way symmetrical model. Lattimore et al. (2011) state that this model depicts a public relations orientation in which organizations and their publics adjust each other and it focuses on social science research methods to achieve mutual understanding. In this case study‚ strategic research is utilized to determine the public’s attitude. Particularly‚ the Razor agency
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Muhammad Last Wednesday and Thursday on 12–13 December 2012‚ I joined Public Relation Conference with theme “The Dynamics of Intelligence Measurement: Strategic Communication Audit to Build and Maintain Relationships-Trust and Reputation” held by PR Society Indonesia. From that conference I gained a lot of information especially about the measurement in public relations world. One of the measurement information that is very interesting in my point of view was Monetising Digital Communication from
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9-Step Problem Solving Model Scenario One Reflection Paper This paper discusses the effectiveness‚ challenges‚ and application of the 9-Step Problem Solving Model with respect to the scenario involving USAuto and AutoMex. The effectiveness of USAuto’s attempt demonstrates the importance of correctly following each step of the model to obtain maximum success. Effectively applying the 9-step model shows faults that USAuto made during their initial problem-solving attempt. We also discuss challenges
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ke World Headquarters 1 Bowerman Drive Beaverton‚ OR 97005 503.671.6453 www.nikeinc.com @nikeracing Team NIKE PR Plan IndyCar Racing Hanna McGonigal‚ Courtney Parks‚ Nicholas Stevens‚ Pat Terwilliger‚ & Michael Torres Opportunity Statement Nike has agreed to sign a contract to sponsor an Indy car as part of a two-year investment. Nike believes they have a great relationship with shareholders and customers. However‚ the company would like
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Women & PR – The Inseparable Pair! The PR industry‚ like the HR sector‚ has become a highly feminized industry. In an industry once dominated by men‚ women are now outnumbering their male colleagues‚ both in India and abroad. These gangs of women are making their dominant presence felt by all those present. According to a research made by the Public Relations Society of America‚ nearly 85 percent of P.R. professionals in the U.S. are women. The study found that the Public Relations industry
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The Advantage of the Four-Factor Model over Current Evaluation Techniques A fund’s investment performance is measured by its risk-adjusted return (alpha) which is the return of the fund minus the return of the fund’s benchmark. A fund’s perfect benchmark is a portfolio that (1) is fully diversified and (2) has precisely the same exposures to sources of risk (risk factors) in stock market returns as the fund. Forty years of capital markets’ research indicates that there are four risk factors
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Batch 2015 Course Name: Public Relations II and Corporate Communication I Assignment # A 310 (CM) Before we plan the press conference announcing the launch of Air Asia operation in India‚ we have to make a PR plan for the Launch of Air Asia India. Overview | Announcement of Launch of Air Asia Operations in India. The challenge faced is of introducing a new brand in a market where the consumers are already loyal to the existing competitors. E.g. Jet Airways‚ Indigo (which is also
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also briefed on how PR works in the business industry. As an intern with such tasks‚ they say that I work well under pressure and the quality of work I have produced are good enough to be shared online and to their Board of Trustees. I am hoping to be a part of your company because I know that I will learn from you as well as contribute to the company’s future. I would like to start my career in Public Relations because‚ based from what I have heard from my professors is that PR is one of the highest
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PR Campaign of Fair Trade Lee Lok Lam‚ Fion 10562280 Media and cultural studies Middlesex University (Hong Kong) Situation research & analysis Fair Trade Hong Kong‚ it is a non-profit association Which set up in 2008. It assembles all of the Fair Trade’s store in Hong Kong. A nd officially joined Fair trade International in 2012. In 2012‚ Fair Trade Hong Kong Although it hold different activitie s to promote “Fair Trade” to different hierarchies recent years‚ th e result is not outstanding. So
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| Executive Summary As a boutique Public Relations Agency‚ JYL Agency has vast experiences in liaising with the media regionally. It has established good rapport with food column writers and bloggers in the Singapore food scene. JYL Agency is keen to assist KG to establish as a successful MFT brand that specialise in gourmet food in Singapore. It is also confident that it could help KG to garner more publicity mileage and editorial coverage for its events and activities with a Media Strategy
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