Excerpt from Common Culture: Reading and Writing About American Popular Culture. Ed. Michael Petracca‚ Madeleine Sorapure. Upper Saddle River: Prentice Hall‚ 1998. Advertising’s Fifteen Basic Appeals Jib Fowles In the following essay‚ Jib Fowles looks at how advertisements work by examining the emotional‚ subrational appeals that they employ. We are confronted daily by hundreds of fads‚ only a few of which actually attract our attention. These few do so‚ according to Fowles‚ through "something
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Formation of Contract 2 Offer ............................................................................................................... 2 Acceptance ................................................................................................... 4 Certainty ........................................................................................................5 Consideration ............................................................................................... 6
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W. A. Kapla‚ S. C. Wofsy‚ M. B. Mc Elroy‚ F. W. Valios‚ and S. W. Watson. 1980. Production of NO and N2O by nitrifying bacteria at reduced concentrations of oxygen. Appl. Environ. Microbiol. 40: 526-532. Hansen‚ J Hao‚ W. M.‚ S. C. Wofsy‚ M. B. McElroy‚ J. M. Beer‚ and M. A. Togan. 1987. Sources of atmospheric nitrous oxide from combustion Hines‚ M. E. and W. B. Lyons. 1982. Biogeochemistry of nearshore Bermuda sediment. I. Sulfate reduction rates and nutrient regeneration. Mar. Ecol. Prog. Ser
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KNOWLEDGE MANAGEMENT ASSIGNMENT Submitted by:- Article-1:- The five-tier knowledge management Hierarchy Richard C. Hicks‚ Ronald Dattero and Stuart D. Galup Abstract of the Article:- Purpose – Many terms commonly used in the field of knowledge management (KM) have multiple uses and sometimes conflicting definitions because they are adapted from other research streams. Discussions of the various hierarchies of data‚ information‚ knowledge‚ and other related terms‚ although
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The Montreal Protocol on Substances that Deplete the Ozone Layer was adopted in 1987 as an international treaty to eliminate the production and consumption of ozone-depleting chemicals. A subsequent amendment created the Multilateral Fund for the Implementation of the Montreal Protocol‚ becoming the first of the multilateral environmental agreements to establish a financial mechanism for implementation. The World Bank has developed a strong partnership with the Multilateral Fund (MLF) since its
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Hanoi University Faculty of International Studies ___________ ADAM SMITH – The father of modern economics Course: World history Instructors : Loic Diels Teaching assistance: Ta Thi Huong Ly Group 19: Nguyen Cam Anh
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Africa 10 A frica lies south of Europe and southwest of Asia. Geographically it is about three times the size of the United States‚ excluding Alaska and Hawaii. At its northeast corner is Egypt‚ which is connected to the Sinai Peninsula—and hence to the Asian continent by a very narrow strip of land. This is the only spot where Africa touches another continent; otherwise‚ it is surrounded by water. The Mediterranean Sea separates it from Europe in the north; the Red Sea and Gulf of
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“A MINI PROJECT REPORT” OF PAPER-8 “Psychotherapy for Mental Disorders” ON TOPIC: OBSESSIVE COMPULSIVE DISORDER Submitted for the partial fulfilment of the Degree of Masters in Psychotherapy By: Ms. Roshni Sondhi Roll No.: IIH/048/PG/PTH/2009J Second Year THE GLOBAL OPEN UNIVERSITY NAGALAND TABLE OF CONTENTS Title page 1 Table of contents 2 Introduction 4 Features of obsessions and compulsions 5 The psychodynamic perspective 8 The behavioural
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Waterford Wedgwood and the Market for Luxury Goods ------------------------------------------------- This case study is intended to support classroom discussion of the strategic management of a luxury goods business. Copyright Professor Gary Davies 2006 The forward to Waterford Wedgwood’s 2005 Annual Report concluded "This confluence of great global brands‚ management talent and focused energy is well placed to take Waterford Wedgwood forward.” The challenge facing its management was how
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The current issue and full text archive of this journal is available at www.emeraldinsight.com/0960-0035.htm IJPDLM 38‚5 A framework of sustainable supply chain management: moving toward new theory Craig R. Carter and Dale S. Rogers University of Nevada‚ College of Business Administration‚ Reno‚ Nevada‚ USA Abstract Purpose – The authors perform a large-scale literature review and use conceptual theory building to introduce the concept of sustainability to the field of supply chain management
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