Martha McCaskey The Seleris Associates Industry Analysis Case Study Abstract For the past 18 months Martha McCaskey has been an exemplary performer with high integrity and been assigned as a project leader to a crucial high profile project named Silicon 6. Upon successful completion of Silicon 6‚ McCaskey has been promised a promotion to group manager. McCaskey is being pressured by senior management to finish the project and have an action plan to present to the client. Now she has some options
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came from California and Silicon Valley‚ the senior vice president; Richardson was well connected with California. IAD was staffed entirely with outsiders. Intro about the members in the case study: Martha McCaskey: completed her MBA from Harvard University and joined Seleris as project lead for silicon 6 study. Ty Richardson: senior vice president Tom Malone: vice President Bill Davis and Bud Hackert: group managers Phil Devon: he had been vice president at Target Company for 12 years earlier
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Introduction Martha McCaskey had arrived at an impasse in her career requiring her to confront a decision which put her integrity and possible career advancement in opposition. McCaskey’s choice came down to how she handled Phil Devon‚ an ex-employee with knowledge of proprietary information McCaskey needed for a client. Obtaining the information through Devon would earn McCaskey a significant promotion and salary increase. However‚ doing so under the false pretenses she had constructed challenged
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analyzing the case‚ I believe that Martha should not pay Devon $7‚000 for the proprietary information. Even though Martha has been promised a pay raise‚ a promotion and a bonus by her managers to close the Silicon 6 deal‚ she must stay true to her consciences and not proceed with the meeting. In fact‚ I recommend that she resign as a member of the IAD division of Seleris and search for a job at a different consulting firm. As an outsider looking in on this situation‚ I believe that Martha has right
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Analysis: Martha McCaskey Harvard Business Review The Issue: This case focuses on Martha McCaskey. McCaskey is a relatively recent Harvard B-School grad on the fast track at Seleris Associates. She is a consultant who specializes in competitive analysis for corporations. McCaskey has been assigned as lead on project Silicon 6. She has a strong track record for delivering quality on her projects‚ which is why she was chosen as lead for this project. The focus of the project is to reverse
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Martha McCaskey case analysis Background McCaskey‚ 29‚ a HBS graduate‚ worked in the Seleris’s Industry Analysis Division (IAD)‚ a consulting firm in San Francisco branch. Her jobs were to analyst and report the competitive advantages of competitor companies to her clients. The employees of this company were separated into two groups‚ old and new guard. The members in old guard such as Rendall and Kaufmann often paid ex-employees of target companies to obtain highly sensitive information. IAD’s
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Martha McCaskey: Is business bluffing ethical? 1. What is troubling Martha McCaskey? Do you agree with her assessment of the situation? Martha McCaskey is facing an issue easy to solve for those who have no sense of morality: she needs to decide to compromise her values‚ or not; to cross the line separating hard-working employee and industrial espionage between companies‚ or not. McCaskey is a woman with an outstanding resume who has demonstrated several times that is able to work at 110% for the
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Martha McCaskey is a recent employee of Seleris Associates’ Industry Analysis Division. She has been working for the consulting company for the past eighteen months. Throughout this time‚ her supervisors and managers have been very satisfied with the work she has been performing for their company. Not only does she perform group assignments by herself‚ but she also conducts thorough research‚ and completes her assignments in an outstanding‚ and timely manner. As a result of her outstanding work‚
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6/12/2013 Martha McCaskey Marco Rangel lEADERSHIP AND BUSINESS ETHICS The following is a summary of the case study which narrates the ethical problem that Martha McCaskey‚ faces during her work or a particular project she is heading. She has to decide between paying Devon (another consultant) for information she needs for her analysis on the Silicon 6 project‚ or abandon the project altogether to maintain the integrity of her company and in the process loose the recognition from her
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Throughout the case study on Martha Stewart‚ evidence provided illustrates how public relations can alter the image of a national personality in both negative and positive lights. In particular‚ the case illustrates how Stewart’s initially poor public relations responses tarnished her image and‚ only after changing her tactics‚ did she actually work toward correcting the problem. Ultimately‚ the Martha Stewart case is pivotal in illustrating how the power of public relations‚ if used correctly
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