CORPORATE REPUTATION Definition Reputation is the opinion (more technically‚ a social evaluation) of the public toward a person‚ a group of people‚ or an organization. It is an important factor in many fields‚ such as business‚ online communities or social status. “If you lose money‚ you lose nothing” “if you lose health‚ you lose something” “if you lose character‚ you lose everything” Reputation is a subject of study in social‚ management and technological sciences. Its influence ranges
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Reputation management is the practice of understanding or influencing an individual or business’ reputation. It was originally coined as a public relations term‚ but advancement in computing‚ the internet and social media made it primarily an issue of search results. Although it is often associated with ethical grey areas‚ such as astroturfing review sites‚ trying to censor negative complaints or using gamey SEO tactics to influence results‚ there are also ethical forms of reputation management‚
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Corporate Communication and the Corporate Brand Peggy Simcic Brønn (From: Corporate Communication: A Strategic Approach to Building Reputation (2002)‚ Brønn‚ P.S. and R. Wiig (eds.)‚ Oslo: Gyldendal.) The first years of the 21st century have been hard on companies and their brands. It is predicted that Firestone is dead as a brand as a result of its defective tires used on Ford SUVs‚ which tipped over causing loss of lives. Arthur Anderson is feverishly trying to find partners for its many
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MKT 301 Current Reading Assignment #1 Managing an Online Reputation Our generation’s lives revolve around the internet. Our every need can be fulfilled by the internet. We can get anything and everything such as answers to our questions‚ or ordering clothing and groceries‚ and social media. We turn to the internet for most of our answers because it is private and quick. Almost everyone can gain access to the internet which can be a very powerful tool for businesses if utilized in the right
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Pit bulls have had a bad reputation but they were once a respected animal. Pit bulls are an animal that is aggressive yes but just because of a few attacks doesn’t mean they shouldn’t be pets. After all there have been more attacks from other dogs than pitbulls so why are only pit bull attacks covered instead of other attacks. The people on social media over-report attacks from pit bulls because of one big attack. Pit bulls are actually chosen by drug dealers for a reason because of how protective
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Reputation is the estimation or name of being‚ having‚ having done‚ something specified by the general opinion of either a private or public group of people. In Arthur Miller’s screenplay‚ The Crucible‚ Miller presents his opinions on the factual truth of the Salem Witch Trials. Various events in Arthur Miller’s screenplay reveal the theme of reputation as being a leading force in the developing plotlines of the story. By doing this‚ he brings a whole new point of view to the readers of his screenplay
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the author is able to offer an updated analysis of the legend of Cleopatra. I recognised Dr Fletcher’s discovery of previously neglected detail as being worthy evidence of how the creation of myths and the power of propaganda are used to create a reputation. AUTHORITY: The authority of a history book is dependent on the credibility of the author which seems to be governed by their education‚ affiliations with universities and research groups (Section 3.3‚ 2010‚ p.3). Before choosing the text‚ I reviewed
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character and reputation is quite prevalent in today’s society. The same can be seen in Arthur Miller’s play The Crucible. This is a drama based on the historical event called the Salem witch trials. Where many people were accused of witchcraft and sentenced to death with no evidence besides for the paranormal events that the accusers claimed to see. Through this event Miller touches on the values present in the puritan village of Salem. One of the most prevalent values shown is reputation. Throughout
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Reputations are an enormous factor of one’s life in today’s society. They can affect one’s future‚ past‚ and present. In the novel‚ The Crucible‚ by Arthur Miller‚ the characters John Proctor‚ Abigail Williams‚ and Reverend John Hale are the characters most concerned about their reputations. Because they are attempting to protect their prominence‚ each of them tend to act abnormally in the Puritan society. All of the characters tend to continuously lie about their sins. However‚ they do contrast
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funding. Reputational Risk Management at NDB NDB Bank has developed a reputation for innovative banking products and services that meet the real needs of its customers. These products and services are backed by efficient electronic processing and multiple delivery channels‚ operated by teams of highly experienced banking professionals‚ ATMs‚ state of the art Internet Banking service and Phone Banking by Touch. Reputation risk assumes special importance in NDB because asymmetric information‚ the
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