December 27 ‚ 2001 Martha Stewart‚ America’s beloved housewife‚ sold her shares of ImClone after she received specific inside information regarding the status of the companies business. A series of events led to an investigation‚ interviews‚ indictments‚ a trial & sentencing of Martha Stewart to 5 months in a minimum security prison camp and then 5 months of home confinement. Merril Lynch tipped off the Securities & Exchange commission to report the possibility of insider trading on Imclong‚ and
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Throughout the case study on Martha Stewart‚ evidence provided illustrates how public relations can alter the image of a national personality in both negative and positive lights. In particular‚ the case illustrates how Stewart’s initially poor public relations responses tarnished her image and‚ only after changing her tactics‚ did she actually work toward correcting the problem. Ultimately‚ the Martha Stewart case is pivotal in illustrating how the power of public relations‚ if used correctly
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Case Study: The Trial of Martha Stewart 1. I’m convinced that Martha Stewart did commit the crime of insider trading‚ on December 27‚ 2001. Looking at the events leading to her decision to liquidate her shares in ImClone‚ it is evident that she was in possession of material information that was not available to the public yet. The fact that her Financial Advisor‚ Mr. Bacanovic had instructed Faneuil to call Martha Stewart and let her know of the selling frenzy that was going on with the Waksal’s
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INTRODUCTION Martha Stewart a known celebrity and founder of Martha Stewart Living Omnimedia (a business which is built on showing others how to cost effectively manage and decorate the home)‚ who was given a tip by Douglas Fanueil and Mr. Bacanovic‚ employees of the Merrill Lynch brokerage company. This tip which broke the confidentiality policy of the brokerage company led to the subsequent sale of Martha’s shares in the ImClone company during the latter company’s blackout period with the effects
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Insider trading is an illegal activity that is believed to raise the cost of capital for securities issuers‚ therefore decreasing economic growth. It’s an illegal action that can be used by greedy individuals in order to avoid potential losses‚ or to make substantial gains without the information first being released to the public. Martha Stewart‚ who is a representative of successful woman‚ has a strong business in the United States. However‚ after her scandal blown out‚ her image was totally destroyed
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2001 Martha Stewart was contacted with some information that was clearly not public knowledge at the time. Her broker‚ Peter Bacanovic‚ had attempted to contact Stewart to inform her that ImClone shares were going downward and the Waksals were selling all their shares. Under the Client Information Privacy Policy of Merrill Lynch it clearly states that they “do not release client information‚ except upon a client’s authorization”. Bacanovic had ignored the policy and had chosen to inform Stewart of
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Martha Stewart Insider Trading: Case Analysis Report Part I: The Case Fraud‚ lying‚ conspiracy...not terms that any individual generally wants associated with their history‚ nonetheless with their reputation and personality‚ especially if that individual happens to be Martha Stewart. Martha Stewart: a name which almost every person who calls themselves an American can recognize. Her name pronounces itself across cookbooks‚ magazines and even has its own show on Style and The Learning Channel
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Decisions Made at Martha Stewart Living Omnimedia Incorporated Shelly L. Wilson MGT 350 Drew Stevens University of Phoenix June 2‚ 2004 Decisions Made at Martha Stewart Living Omnimedia Incorporated Critical thinking is a very important part of any business. In order for successful decisions to be made‚ a thorough analysis of options is vital. While some decisions can be more important than others‚ all decisions in business should be considered with critical thinking skills in mind. A recent
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Harminder Singh Module # 4 Critical Thinking Martha Stewart: A Brand in Crisis‚ in Business Ethics Case 5 Question # 1 Stewart repeatedly denied any wrongdoing‚ despite the conviction and fialed appeal‚ yet she still says she did nothing wrong. Is this the right strategy? Answer: I think it is the right strategy to deny every allegation‚ if one does not believe they done anything wrong. In Martha Stewart case not once she accepted that she has done anything outside of the law. It’s good to
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CASE STUDY: MARTHA STEWART OF LIVING OMNIMEDIA Sanjay Gokhale Indiana Wesleyan University July 26‚ 2010 UNITED STATES OF AMERICA V. MARTHA STEWART AND PETER BACANOVIC MSLO AND TALENTED MARTHA STEWART Martha Stewart is the founder of Martha Stewart Living Omnimedia‚ L.L.C. (MSLO). Since Martha is an icon known for her imagination and creativity‚ no wonder that it is reflected in her products. They are comparable to the top brands in the country‚ which shows her class. MSLO is comprised of four
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