ps + History (Detailed assignment) * History of Guinness * What is The Marketing Mix * The 4ps of the Marketing Mix * 4ps on Guinness * Bibliography * Acknowledgments The history of Guinness The history of Irish Guinness Stout began with Arthur Guinness who was born in Celbridge‚ County Kildare on the 17th of September 1725. Beer already ran in his family as his father is said to have brewed beer for the Archbishop’s estate workers. Arthur had big ideas and dreamed of
Premium Guinness
no. 1-0083 Martha Stewart and the ImClone Scandal On January 20‚ 2004‚ jury selection launched the trial of Martha Stewart‚ Chief Creative Officer and former Chief Executive Officer and Chairman of the Board of Martha Stewart Living Omnimedia (MSO). Nine charges filed by the Federal Grand Jury in New York and the SEC relate to Stewart’s personal sale of $228‚000 in ImClone Systems‚ Inc. stock on December 27‚ 2001‚ one day before regulators rejected the biotech company’s cancer drug (Erbitux)
Premium Stock market Martha Stewart Stock
Marketing Communication Proposal for July 17‚ 2009 Content Introduction Our Profile Specific Cases of our Portfolio (EMTS‚ Virgin Atlantic‚ BAT ) The Brief Communication Objectives Communication Strategy Creative Questions The Brief In line with the global vision to expand portfolio noncarbonated beverage categories‚ TCCC is looking at entering the Dark Malt segment in sub-Saharan countries The countries to be considered are namely Ghana‚ Cameroun‚ Gabon‚ Cote d Ivoire‚ Burkina Faso
Premium Guinness Brand
On December 27 ‚ 2001 Martha Stewart‚ America’s beloved housewife‚ sold her shares of ImClone after she received specific inside information regarding the status of the companies business. A series of events led to an investigation‚ interviews‚ indictments‚ a trial & sentencing of Martha Stewart to 5 months in a minimum security prison camp and then 5 months of home confinement. Merril Lynch tipped off the Securities & Exchange commission to report the possibility of insider trading on
Premium Martha Stewart Stock market Stock
INTRODUCTION Martha Stewart a known celebrity and founder of Martha Stewart Living Omnimedia (a business which is built on showing others how to cost effectively manage and decorate the home)‚ who was given a tip by Douglas Fanueil and Mr. Bacanovic‚ employees of the Merrill Lynch brokerage company. This tip which broke the confidentiality policy of the brokerage company led to the subsequent sale of Martha’s shares in the ImClone company during the latter company’s blackout period with the effects
Premium Martha Stewart Stock
fact most historians would have laughed when asked for good historical material on those women. However‚ the Diary of Martha Maud Ballard gives us a detailed view of the time period in which those women lived‚ and how they played a part in it. Laurel Ulrich‚ a historian who painstakingly transcribed the diary‚ interpreted the lives of the people living around Martha Ballard‚ and Martha Ballard herself. Post-Revolutionary era frontier life was difficult on women. They could not make the same wages
Premium Woman Childbirth 18th century
St James’ Gate owned by the founder Arthur Guinness. He started by produce Porter beers which was exported from London to Dublin and was famous at this time. Then in the 1790s he had the idea to create his own beer in the same style: “porter” and “stout” beers‚ relatively new on the Irish market. It became Diageo in 1997‚ after a merger with Grand Metropolitan‚ largely oriented in alcohol and spirituous production. Two divisions have born of this merger‚ United Distillers; the spirits business and
Premium Guinness Brand Brand management
Fortune Company It has 30% of global market share It owns 20 spirit brands (Smirnoff‚ Johnie Walker..) Trades in 180 markets It has an annual turnover of 9 billion pounds It is a world leader in stout brand A well knowned brand even by non consumers It uses different types of packaging: bottles‚ cans Weaknesses Stout only accounts for 1.1% of world beer sales An aggressive price increases policy It has not been profitable over the last years Opportunities People stay more at home- Guiness surger launch
Premium Marketing Guinness Beer
Claremont there is a trendy restaurant by the name of Heroes and Legends bar and grill. This establishment seems to appeal to a demographic of all ages. With a brick-laid exterior and a name like Heroes and Legends‚ one would expect advertisements of stouts‚ porters and fine meats- drinks and foods of a rustic‚ colonial motif. Walking into the establishment I was immediately told that there was a self-seating method. The feel of the restaurant was warm and upbeat‚ welcoming a friendly and social attitude
Premium Beer
is still the largest brewer of stout in the world. It is brewed in almost 50 countries and available in over 100. About 1.8 billion pints are sold annually. The beer In Asia there are two main Guinness variants: Guinness Draught and Guinness Foreign Extra Stout. 1. Guinness Draught‚ sold predominantly in Europe‚ North America‚ Japan and Australia‚ is available as Guinness Original‚ Extra Cold‚ Extra Smooth and most recently as Guinness Red. A 4.2% abv dry stout that is one of the most successful
Premium Guinness Beer