Leo Burnett Company Ltd.: Marketing Strategy for “Forever Young” Presented to: Leo Burnett Toronto‚ Canada Presented by: Janet Carmichael July 2001 Table of Contents Executive Summary 2 Introduction 3 Background 3 Problem Statement 4 Analysis 4 Internal Analysis 4 External Analysis 5 2 Criteria 5 Alternative Selection and Evaluation 6 Recommendation and Implementation 9 Short Term Implementation 9 Long Term Implementation 10 Risk Mitigation 10 Exhibits 11 Exhibit 1:
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Martin Luther King wrote "A letter from Birmingham jail" in response to a published statement by eight fellow ministers from Alabama who violently critiqued King for association and involvement in the protest march against discrimination in Birmingham. King’s letter was an effort to defend himself from allegations and to criticize white moderates and church. Starting in the first lines of the letter‚ Martin Luther King tries to discard the denunciation of being an outsider in Birmingham. He states
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LETTER FROM BIRMINGHAM JAIL RESPONSE. Martin Luther King Jr.’s revealing‚ ’Letter from Birmingham Jail’‚ delves into the segregation‚ injustice and violence of Birmingham‚ Alabama‚ "probably the most thoroughly segregated city in the United States"(Inquiry‚ p.#391‚ paragraph 6) In response to criticism from eight clergymen of Birmingham‚ King details the process of preparation for the nonviolent protest that took place in Birmingham. Imprisoned for protesting without a license‚ Dr. King’s words
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Not long after Luther started the revival‚ in 1552 Ulrich Zwingli was inspired to take the reformation to Switzerland. Zwingli took a step further than Luther completely changing the church in Zurich. He had no interest in simply reforming the church but stripped away every aspect of church practices that he believed were unbiblical. Common catholic practices such as lent‚ transubstantiation‚ saint worship‚ pilgrimages‚ purgatory‚ worship of statues‚ and mass Zwingli saw as unnecessary because they
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Martin Luther King Jr. was a major part of the civil rights movement. He led a peaceful protest and yet he was still arrested‚ which violated the first amendment. While in jail‚ a statement was published by eight white members of the clergy who criticized King’s actions as “unwise and untimely” and that the battle for segregation was supposed to be fought in the courts but never in the streets. In response to their statement‚ King wrote a multipage letter‚ “Letter from a Birmingham Jail‚” directed
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Overview Founder of the company‚ Leo Burnett set the business philosophy of the company by saying‚ “Our primary fu nction in life is to produce the best advertising in the world‚ bar none … This is to be advertising so interrupting‚ so daring‚ so fresh‚ so engaging‚ so human‚ so believable and so well-focused as to themes and ideas that at one and the same time‚ it builds a quality reputation for the long haul as it produces sales for the immediate present.” Leo Burnett Worldwide still holds to this
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William Pope Duval William Pope Duval‚ lawyer and congressman‚ the son of William and Anne (Pope) Duval‚ was born at Mount Comfort‚ Virginia in 1784. In 1804 he married Nancy Hynes and was admitted in to the bar that same year. On May 1821‚ President Monroe appointed Duval as a federal judge in the Eastern district of the Florida Territory. That is where his legacy in the Florida history begins. From 1822 -1834‚ Duval served as the first territorial Governor of the territory of Florida. In those
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Martin Luther King Jr. was one of the most impactful leaders and speakers. King was able to capture his audience and persuade them to follow his movement. MLK’s use of rhetoric stopped the audience in their tracks. His words and arguments were powerful back when they were said and even in today’s society. So many of Martin Luther King’s arguments are based on emotion and appeal to culture. Martin Luther King’s “Letter From Birmingham Jail” was addressed to eight clergymen after being arrested during
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“Letter from a Birmingham Jail” was written in a time of civil unrest in the United States and served as a background to the fight against segregation suffered by African Americans. King used his letter to inform the world of the plight of African American’s and utilized natural law to clarify his position. In King’s letter he affirms his belief that he has not broken the law‚ he asserts that “an unjust law is no law at all”. What I believe that King is saying is that a law that is unjust does not
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I feel like Martin Luther King Jr. was mainly direction his letters to the people in Birmingham‚ Alabama. But as a whole he was talking to everyone in America‚ dealing with racism. He was talking to people of the churches‚ explaining that is not okay to call themselves Christians‚ but still being involved with racism‚ slaves‚ judgment‚ and hatred on colored people. I believe that the occasion for Martin Luther King Jr. letter was his was of protesting while he was in the Birmingham Jail. King was
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