8-5-2015 Assignment II: Critical evaluation of strategic design | Nathalie Muti 122703 NHTV University of Applied Sciences Academy of International Real Estate & Facility Management Name: Nathalie Muti Student nr.: 122703 Theme Supervisor: Dr. Michel Altan Teacher NHTV Academy of Real Estate and Facility Management Tutor: Rianne Wilmer Teacher NHTV Academy of Real Estate and Facility Management Date: 18th of May 2015 Theme: Year 3‚ Strategic Management‚ Spring 2015 Case company:
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SkyTeam‚ branded as SKYTEAM‚ is an airline alliance with its centralised management team‚ SkyTeam Central‚ based in the World Trade Center Schiphol Airport on the grounds of Amsterdam Airport Schiphol in Haarlemmermeer‚ Netherlands.[2][3] SkyTeam was founded in 2000 by Aeroméxico‚ Air France‚ Delta Air Lines and Korean Air – the last of the three airline alliances to be formed – but has grown to become second largest airline alliance in the world (in passenger number terms and members)‚ behind Star
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History Southwest Airlines has been a model of admiration for the airline industry and businesses from around the world combined. Southwest Airlines is a rag to riches story that has had to fight for everything it has become. Before Southwest was able to take on its first passengers‚ they had to fight competitors in the court system for nearly three and a half years. In 1966‚ Fortune Magazine states‚ “A San Antonio lawyer‚ Herb Kelleher‚ founded Southwest with one of his clients (now a Board member)
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Each company in this directory is categorised under the following sector divisions: AEROSPACE IRELAND DIRECTORY / MRO Centres Airframe & AERO Engine / Airline operators/fleet operators / leasing & financial services / Airports / Research & A MRO Centres Airframe & AERO Engine B Airline operators/fleet operators C leasing & financial services D Airports E Research & development F original equipment manufacturer G sub supply goods H international services development / original equipment manufacturer
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C M Y CM MY CY CMY K Contents 2 Core Values 3 HKIA Facts / Performance Highights 4 Chairman’s Statement 8 Chief Executive Officer’s Statement 12 The Board and Executive Directors 15 Financial and Operational Highlights 16 Corporate Governance 28 Event Highlights 30 Passenger Services 36 Cargo and Aviation Services 40 Airfield and Systems 44 Mainland Projects 48 Corporate Social Responsibility 54
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