Unilever has experienced quite a rollercoaster of marketing success and failure over the last 5 years. Originally its new 5-year strategic plan entitled Path to Growth’ had special promise and forecast for success. The primary objective of this plan was to cull Unilever’s tail’ brands and place extra emphasis on those which were market leaders. Niail Fitzgerald believes that too many brands often confuse the customer and thus lead to poor purchasing decisions. The paradox of choice between Unilevers’
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__________________________________________________________ Q.6. What do you think the company requires to change? Quality_____ Quantity_____ Price_____ Others. Specify:_________________________________________ ______________________________________________________ Q.7. Do you think the price of the product you use is reasonable?If not what should they do? YES No Increase/Reduce. Q.8. If Will you use a new product of Himalaya’s if it serves same purpose‚ the present
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“A&P” The story “A&P” gives us a interesting‚ dynamic protagonist. We are given a short situation in which to determine his personality and his intentions. As the story progresses‚ we get a peek of Sammy’s personality‚ but his reasons are still a blur. Several other characters assist to contrast against Sammy. Though the story is short‚ we are left with a question to ask ourselves‚ why did Sammy do what he did? From the beginning of the story Updike uses Sammy’s youth and unromantic descriptive
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their whole hearted co-operation and have helped me in completing this project successfully. First of all‚ I would like to thank Mr. S. K Bhatia‚ Dy. Manager (HRD)‚ for giving me an opportunity to do my training in this prestigious organization. I’d also like to express my sincere gratitude towards Mr. V.K. Arora (Asstt. General Manager‚ Plant Maintenance) ‚Mr. S. Prabhakar (Sr. Manager‚ Plant Maintenance) & Mr. Manoj Attri (Engineer‚ Plant Maintenance)for their guidance & help which enabled me
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line product depth (4) Low priced furniture store provides reassemble furniture and casual furniture (5) Most of IKEA’s product are stylist and customized (6) Concept of flat packaging which makes it easier to consumers to transport the furniture (7) Wide range of products according to the need of customers IKEA earns a huge amount of revenue because of its low price strategy from consumers around the globe. However‚ IKEA does not have stores in South Asian markets. South Asia has a huge market
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INDIAN AUTO INDUSTRY …. the way forward Presentation bySunil Kakkar General Manager (SupplyChain) Maruti Suzuki India Ltd Indian auto industry : Among the top 10 in world Two Wheelers Small Cars Commercial Vehicles 2nd 3rd 5th Automobile Industry – A Global Hub • • • • • 15 manufacturers of passenger cars and multi-utility vehicles‚ 9 manufacturers of commercial vehicles‚ 16 manufacturers two/ three wheelers‚ 14 manufacturers tractors‚ 5 manufacturers of engines. Key drivers for the
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Tourism & Commerce Marketing – various reports and press releases‚ 2006 – 2007 Goddard‚ P (2006). Ready for 30 Million Room Nights? TRI Hospitality Consulting. HVS International (2007). Middle East Hotel Survey – Outlook‚ Market Trends and Opportunities‚ London. Industry Experts Expect Blue Skies Ahead for Regional and Global Hospitality Sectors‚ Arabian Hotel Investment Conference (AHIC‚ May 2007)‚ ‘Global Aspirations’ Madinat Jumeirah Conference Centre. Dubai UAE. Leeman‚ S. & Younes‚ E. (November
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“Wrong Decision” In the short story “A & P” by John Updike‚ is about a young man that is miserably employed. The short story tells of a small town boy quitting his job for all of the wrong reasons. The story began with a description of a three girls who changed Sammy’s life. Sammy develops the setting to tell the story of how he is a discontent grocer‚ and he is put in to a situation of the harsh reality of the adult world after making a childish decision. Updike tells the story using the
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SCM in Maruti Suzuki India Limited SCM in Maruti Suzuki India Limited Maruti Suzuki India Limited (MSIL) has very efficient process with its suppliers to develop new products‚ achieve high localization levels‚ and reduce cost. It has a strong base of over 250 suppliers including 16 JV companies where the company has strategic equity stake. More than 3/4th of the company ’s suppliers are located in the 100 kms of radius from its manufacturing facilities. Most of the JVs are situated in the Suppliers
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Education in Pride and Prejudice Vikki Chong Through encouraging the responders of the importance of self-reflection‚ Austen’s satirical eye cleverly points out the hypocrisy of her society‚ and makes an astute social commentary of the role of education. Lady Catherine de Bourgh‚ although seen as the most prominent in the social hierarchy‚ proves to be the most uncouth and brash in her manner with others. Through omniscient narration‚ Austen tells of Lady Catherine’s personality. ‘There was
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