Statement of the Problem 7 Abstract 8 Scope of the Study 9 Introduction 10 Introduction To Consumer Behavior And Perception 12 Rationale and Significance Of The Study 14 Objectives 15 Research Methodology 16 Secondary Research 19 Maruti Suzuki Case Study 30 Other Developments:- 32 Primary Findings 36 Recommendations and Suggestions 47 Scope And Limitations 51 Conclusion 52 Bibliography 55 Appendix 56 Acknowledgement Having completing the project‚ “A Study of the
Premium Automotive industry Volkswagen Group Suzuki
Report: Perception towards TATA “Nano” TABLES & CHARTS 1. Table & Graph 1.1 Table & Graph 1.2 Table & Graph 1.3 Table & Graph 1.4 2. Table 2.1 Table 2.2 Table 2.3 3. Table & Graph 3.1 4. Table & Graph 4.1 5 Graph 5.1 6 Graph 6.1 7 Graph 7.1 8 Graph 8.1 9 Graph 9.1 10 Graph 10.1 11. Table 11.1 Table 11.2 Demographic Analysis Gender Age Distribution Profession Income Group Factor Analysis KMO and Bartlett’s Test Total Variance Explained Rotated Component Matrix Awareness of TATA Nano Responses
Premium Tata Motors Tata Nano
MARKET SEGMENTATION‚ TARGETING AND POSITIONING MARKET SEGMENTATION INTRODUCTION: - The market for any product is normally made up of several segments. A ‘market’ after all is the aggregate of consumers of a given product. And‚ consumer (the end user)‚ who makes a market‚ are of varying characteristics user and buying behavior. There are different factors contributing for varying mind set of consumers. It is thus natural that many differing segments occur within a market. In order to capture
Premium Marketing
Presentation On Tata Nano - Presentation Transcript 1. Presentation On Tata Nano 2. Introduction Of Tata Nano o “ Dream-dream and dream‚ because dream gives vision‚ vision gives thoughts and finally thoughts lead to the action". Each letter of these motivational words said by India's former President Dr. A.P.J. Abdul Kalam goes exactly with Mr. Ratan Tata‚ Chairman of Tata group‚ who in the year 2003‚ dreamt of producing a safe‚ affordable Car for the common man. Finally after the
Premium Tata Motors Automotive industry Tata Nano
and our society. As an initiative towards more environment friendly way of life‚ Auto loans offer 50% waiver on processing fee on car models which uses alternate mode of energy. The models identified for the purpose are‚ Maruti’s LPG version of Maruti 800‚ Omni and Versa‚ Hyundai’s Santro Eco‚ Civic Hybrid of Honda‚ Reva electric cars‚ Tata Indica CNG and Mahindra Logan CNG versions. Now‚ we have identified some parameters to compare SBI‚ ICICI‚ Axis and HDFC Bank. Parameters | SBI | ICICI | Axis
Premium Financial ratios Banking Profit
Overview: Tata Motors‚ set up in 1945 to manufacture locomotives‚ is India’s largest automobile company. It launched Nano in Mumbai on March 23rd 2009. TATA NANO received huge response during its launch from people who dreamt of owning a four wheeler who could hitherto afford a motorcycle. The number of bookings registered during the prescribed period of 17 days from April 9th 2009 to April 25th 2009 more than doubled the initial production capacity. It was poised to revolutionize the face of
Premium Supply and demand Tata Nano
MARKET SEGMENTATION‚ TARGETING AND POSITIONING MARKET SEGMENTATION INTRODUCTION: - The market for any product is normally made up of several segments. A ‘market’ after all is the aggregate of consumers of a given product. And‚ consumer (the end user)‚ who makes a market‚ are of varying characteristics user and buying behavior. There are different factors contributing for varying mind set of consumers. It is thus natural that many differing segments occur within a market. In order to capture this
Premium Marketing
products is disappearing.This is perhaps due to many younger consumers‚ even though being first-time buyers‚ are not necessarily first time experiencers -- and prices of many durables are no longer defined by list price but by EMI instalments! So a Maruti 800 is not necessarily an entry-level car‚ the Ford Ikon too is an entry-level vehicle.  Upgrade is part of life: In the past many products -- especially durables -- were bought as lifelong possessions.This is no longer true. Today the average
Premium Behavior Marketing Psychology
Price (Value for money)? * Maruti swift * Hyundai i10 Q2. Which among the following cars would you rate for better Features? * Maruti swift * Hyundai i10 Q3. Which among the following cars would you rate for better Service? * Maruti swift * Hyundai i10 Q4. Which among the following cars would you rate for better Engine life? * Maruti swift * Hyundai i10 Q5. Which among the following cars would you rate for better Mileage? * Maruti swift * Hyundai i10 Q6
Premium Volkswagen Polo Station wagon English-language films
Bibliography: Profile of Caparo Maruti Limited ➢ Background: CML is a company incorporated under the provisions of Indian Companies Act‚ 1956
Premium Inventory Working capital