Comparison study of sales promotional strategies of Maruti & Honda cars customers with special reference to Kollam District INTRODUCTION The automobile products occupy an important role in fulfilling the basic needs of human beings. In India‚ there are tremendous changes in the automobile industry. The industry has observed higher rate of growth economically‚ industrially &technologically. This has led to good market for automobile products particularly in four wheelers segments
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Toyota were chosen because they are the current market leaders. DaimlerChrysler‚ Nissan‚ Volkswagen‚ and Honda were chosen because of their status as stable international companies who have been in the automobile business for many years. Hyundai‚ Maruti Udyog‚ and Shanghai Automotive Industry Corp.‚ based in Korea‚ India‚ and China‚ respectively‚ were chosen based on their growth potential and their status as relatively new to the industry. These ten companies are analyzed in terms of their market
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industry had a sheltered existence till the early 80’s. Until 1981‚ there were two dominant players in the Indian scene – Hindustan Motors and Premier Automobiles. In 1982‚ Maruti Udyog‚ a 50:50 joint venture between Suzuki Motors and the Indian Government introduced a hatch back car at an affordable price. Gradually‚ Maruti introduced different new models creating different segments and overtook HM and PAL with attractive prices and fresh designs. Within a short span of time‚ MUL occupied number
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dimensions of a (Maruti) Zen‚ the cabin size of an Ambassadorand the fuel efficiency of a Maruti 800—that was the promise with which Tata announced the Indica‚ the company’s car. The launch was presided over by then industry minister Murasoli Maran and Tata dedicated it to India. The symbolism wasn’t lost on anyone present at the launch during Auto Expo‚ India’s biennial car show: Maran was fighting a bruising battle with Suzuki Motor Corp. over the management of Maruti Udyog Ltd (now Maruti Suzuki India
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Executive Summary The REVA electric car is an innovative concept that has been introduced in the Indian market because of the rising fuel price in the country. The idea behind its conception is to provide a car that is eco-friendly and a small car that would be suitable for growing problems in traffic. The company introduced its cars not only to target the Indian market but also cater to the growing demand for such cars in the international market. In order to understand the competitiveness of the
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Direct Marketing Plan for the NANO car’s launch in U.S.A TATA Motors – Brief Introduction The globally popular Indian multinational automobile manufacturing company is a part of the TATA group. TATA group is a family owned entrepreneurship formed in 1860s by Jamsetji Tata‚ the great business man during time who had put India on the global map of economic trade. TATA group includes various sectors of business like Tata power‚ Tata chemicals‚ Tata Tea‚ Tata global beverages‚ The Titan Watch Industries
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A Term Paper Report On Consumer Behaviour in Hyundai Motors Submitted in partial fulfilment of the requirements of Bachelor of Commerce Honours (B.COM H) Amity University Haryana‚ Gurgaon (Manesar) Guided By: Submitted By: Mrs. Vasundra Dhingra Anand Dhull Faculty of Amity Business School‚ B.Com (H) 2nd Year Amity University Haryana. Roll No. A50004611036
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After watching the video‚ please answer the following questions: 1. List the business processes displayed in the video. A business process is a collection of related‚ structured activities or tasks that produce a specific service or product for a particular customer(s). In FedEx case‚ the business process is the packages sorting in order to ship them to customers in many destinations inside and outside the U.S. As displayed in the video‚ first‚ a FedEx agent picks up a package and scans it‚ entering
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Nature of HRM (Human resources management) HRM is process of bringing people and organizations together so that the goals of each are met. It tries to secure the best from people by winning their whole hearted cooperation. In short‚ it may be defined as the art of procuring developing and maintaining competent workforce to achieve the goals of an organization in an effective and efficient manner. It has the following features: Pervasive force: HRM in pervasive(omnipresent) in nature. It is present
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SETTING PRODUCT STRATEGY Under the guidance of Prof. B S Prakash PGPBA 2014-16 - By Team RANKS Radhika Odugoudar Anish Rawat Niharika Joshi Kiran Karpur Shreekarthik Shesha 1 B1412 B1401 B1411 B1405 B1415 Marketing Management Overview Product Definition Market Offering Elements 5 Product Levels Product Classification Product Differentiation DESIGN of Product Product & Brand Relationships Product Systems & Mixes Product Mix Length & Product Line
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