Study of Promotional Strategies for Cars in India 1 Table of Contents 1. Objective 2. Scope of Work 3. Rationale 4. Theoretical Framework and Review of Literature i. ii. iii. iv. Promotional Strategy Promotional Mix Message and Media Strategy Communication Model- AIDA 5. Promotion Process For Cars i. ii. iii. iv. v. vi. vii. viii. ix. Selecting the target market Product and Brand Positioning Promotional Decisions Advertising Direct Marketing Interactive/Interactive Marketing Sales Promotion
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ROUND -1 SEATING ARRANGMENT 1. | A‚ P‚ R‚ X‚ S and Z are sitting in a row. S and Z are in the centre. A and P are at the ends. R is sitting to the left of A. Who is to the right of P ? | | A. | A | B. | X | C. | S | D. | Z | 1. Answer: Option BExplanation:The seating arrangement is as follows:Therefore‚ right of P is X. | 2. | There are 8 houses in a line and in each house only one boy lives with the conditions as given below: 1. Jack is not the neighbour Siman. 2. Harry is just next
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Hatchback VS Sedan Prepared By Naqueeb Charania Prepared For Joseph William Course Logic and Critical thinking ¹The smaller variant of cars that is the hatch back is a better option over a sedan.² People like to buy hatch backs as they are more practical cars. In a hatch back the rear seats can be folded and create more space than a sedan. ³These cars are more fuel efficient and also have low maintenance cost. On the other hand the sedans are less fuel efficient and their maintenance cost is
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INDIAN INSTITUTE OF MANAGEMENT KOZHIKODE Marketing plan for Honda City (2015-16) Section B – Group 8 9/6/2014 Submitted by: Krishnan Jeesha Ankur Meena Avinash J Nameeta Anand Pranit Choure Shijima Muhammed Shareef Vivek Saha Dinesh Balaji K – - FPM/08/08 PGP/18/068 PGP/18/078 PGP/18/088 PGP/18/098 PGP/18/108 PGP/18/118 PGP/18/358 MARKETING PLAN: HONDA CITY 2015-16 2 Table of Contents EXECUTIVE SUMMARY ......................................................................................
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PROJECT REPORT ON CAR INDUSTRY RATIO ANALYSIS SUBMITTED BY: - SUBMITTED TO:- NEHA SHAHI (JIML-11-93) Prof. DHEERAJ MISHRA NEHA SINGH (JIML-11-94) NEHA TIWARI (JIML-11-95) NIKHIL SINGH (JIMML-11-97) ACKNOWLEDGEMENT With a sense of gratitude and respect‚ we would like to extend our heartiest thanks to all of those who provided help and guidance to make this project. No Project is ever the outcome of single individual’s talent or effort. This
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ISBN - 978-93-81583-46-3 A Dream Shattered or Still a Big Potential: A Case Study of Tata Nano Dr. K.G. Arora1‚ Anju Arora2 1 Director‚ 2Assistant Professor 1 S.D. Institute of Professional Studies‚ Muzaffarnagar 2 S. D. College of Management Studies‚ Muzaffarnagar 1 kgarora@rediffmail.com‚ 2anjubathlaarora@gmail.com National Conference on Emerging Challenges for Sustainable Business 2012 1086 A Dream Shattered or Still A Big Potential: A Case Study of Tata Nano A DREAM SHATTERED
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1.DEFINE ERP? 1. ERP is an acronym for Enterprise Resource Planning. ERP is a software system driven process of managing all resources‚ and their use‚ in an enterprise in a coordinated manner. 2. “ERP is a set of integrated business applications‚ or modules which carry out business functions.” 3. ERP utilizes ERP software applications to improve the performance of organizations’ resource planning‚ management control and operational control. 4. ERP software is multi-module application
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Consumer Behaviour in Automobile Purchasing What is Consumer Behaviour? Consumer behaviour can be defined as the acts of consumers directly involved in obtaining‚ using and disposing of economic goods and services‚ including the decision process that precede and determine their acts. The study of how and why people purchase goods and services is termed consumer buying behaviour. The term covers the decision-making processes from those that precede the purchase of goods or services to the
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9.1 Overview of procedure The procedure followed by Government of India for disinvestment seeks to promote administrative simplicity and speed of decision-making without compromising on transparency and fair play. The process is as follows: · Proposals for disinvestments in any PSU‚ based on the recommendations of the Disinvestment Commission or in accordance with the declared Disinvestment Policy of the Government‚ are placed for consideration of the Cabinet Committee on Disinvestment
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still doing the rounds when it comes to dominating the automobile market under the SUV series. One look at the vehicle and it would give you the feel of a car that is mix of both the sporty and the classy look. Complete with finesse‚ this SUV from the Maruti is considered to be one of the best selling cars in the present days. Needless to say‚ the features and the specifications have made the vehicle a tough competition to several other SUV ranges of cars from several automotive giants‚ including Hyundai
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