automotive industry and the creation of employment opportunities‚ not only through its dealer network‚ but also through ancillary industries with a business philosophy of "Putting Customer First". It is currently the 4th largest car maker in India after Maruti Suzuki‚ Hyundai‚ & Mahindra.
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affected by the presence of substitutes as its demand is affected by the change in the substitute’s prices. The new technologies available also affect the demand of the product. Substitutes for the Tata already existed in the market from players like Maruti‚ General Motors‚ Mitshibushi‚ Hyundai‚ Honda‚ etc. Most of the car manufacturer has a product in this segment to defend their market share in terms of volume. Result: Threat of substitutes is HIGH‚ hence Industry attractiveness is LOW Bargaining
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Automobile Industry Hailed as ‘the industry of industries’ by Peter Drucker‚ the founding father of the study of management‚ in 1946‚ the automobile industry had evolved continuously with changing times from craft production in 1890s to mass production in 1910s to lean production techniques in the 1970s. The Asian countries‚ mainly by Japan‚ China and India‚ registered a 9% increase in production over last year‚ constituting 35.9% of the global production. In fact China and India posted positive
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CHAPTER 2A DEMAND ANALYSIS 1. Introduction: • Demand for goods and services constitutes one side of the product market ; supply of goods and services forms the other. • If there is no demand for a good‚ there is no need to produce that good. • If the demand for a good exceeds its supply‚ there may be need to expand production. • Production generally takes time and so one has to know the likely demand for a relevant product at a future data to
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Introduction As we all know‚ strategy and structure is one of the most fundamental and significant part of an organization. Strategy and structure is come up by planning process during processes of management in organization‚ therefore‚ it is not possible to ignore how well an organization in determining its mission and goal‚ planning appropriate strategies and structures of organization and implementing these strategies. Strategy is the direct result of decision making and structure is the indirect
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Marketing strategies of TATA motors is one of the most successful marketing strategies in automobile industry. By looking at the SWOT analysis of Tata Motors‚ you will know why Tata Motors Company is able to produce more than 4 million different types of vehicles such asc a r s‚ trucks‚ commercial vehicles‚ 4×4…etc since the company began in 1945. Meanwhile‚ Tata Motors Limited has also become the largest automobile producer in India market. Marketing strategies of Tata motors What makes
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Consumer Perception of Global vs. Local Brands: The Indian Car Industry By Shyamala Mathan Sankar 2006 A Dissertation presented in part consideration for the degree of MA Marketing. 1 Consumer Perception of Global vs. Local Brands: The Indian Car Industry Abstract Key words: Consumer Perception‚ Global brands‚ Local brands‚ consumer preference‚ Country-of-origin‚ foreign brand‚ globalness‚ Consumer ethnocentrism. This study examines consumer perception of global brands
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Automotives AUGUST 2012 For updated information‚ please visit www.ibef.org 1 Automotives AUGUST 2012 Contents Advantage India Market overview and trends Growth drivers Success stories: Maruti‚ Tata Motors Opportunities Useful information For updated information‚ please visit www.ibef.org 2 Automotives Advantage India AUGUST 2012 Growing demand • Innovation opportunities • FY16E Market size: USD145 billion Strong demand growth
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CHAPTER – 1 PROFILE OF THE COMPANY 1. Profile NAME - Minda Autocare Ltd. Address : 301/223‚ Main Road‚ Mukundpur New Delhi – 110042‚ INDIA Phones: +91-11-30073800‚ 30073900 Fax : +91-11-27618018 Email : queries@mindaautocare.com 2. NATURE OF THE ORGANIZATION The Rs 3000 Cr Minda Group today is one of India’s leading auto component manufacturers‚ supplying a wide range of products to OEM’s in India as well as globally. The Group
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Contents: Introduction Abstract Steps in market segmentation‚ targeting and positioning Market segmentation Why does segmentation required? Steps in segmentation process Stages of Identifying Market Segments Market Segmentation of Consumer Market ‚ Business Market and international marketing Target market Targeting strategies Evaluating segmentation for targeting Evaluating Market Segments Process of choosing target market Factors to be considered while target market selection Decision
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