Chapter MARKETING OF MARUTI SUZUKI ABSTRACT All the marketing strategies are based on right mix of 4Ps‚ only those can be ahead which has the right marketing strategies because it increases the chances of better market penetration with proper utilization of resources. Maruti Suzuki India limited is presently considered as the leading automobile giant. This research paper is purely based on secondary data and tries to study the different strategies of Maruti Suzuki‚ its vast network of dealers
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luxury. Taj is good in all fields such as finance‚ marketing‚ HR but it has to improve its system to gain an edge over its competitors. Taj Hotels Resorts and Palaces is a worldwide chain of hotels and resorts and the best hotels. The Indian Hotels Company Limited and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces. A part of the Tata Group‚ one of India’s largest business conglomerates‚ Taj Hotels Resort and Palaces own and operate 76 hotels‚ 7 palaces‚ 6 private islands and
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Maruti Suzuki- “Count on us“ Introduction :- Maruti Suzuki India Limited (maruti suzuki)‚ commonly referred to as Maruti and formerly known as Maruti Udyog Limited‚ is an automobile manufacturer in India. It is a subsidiary of Japanese automobile and motorcycle manufacturer Suzuki. As of November 2012‚ it had a market share of 37% of the Indian passenger car market. Maruti Suzuki manufactures and sells a complete range of cars from the entry level Alto‚ to hatchback Ritz‚ A-Star‚ Swift
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India’s largest car manufacturer Maruti Suzuki India Limited is contemplating on establishing an integrated servicing cum warehousing hub at Panagarh in the East Indian state of West Bengal with an envisaged investment of Rs 100 crore. Maruti Suzuki is at present scouting for a 60 acre land at Panagarh region for this purpose and when the hub comes up‚ it will have a capacity to accommodate an estimated 15‚000 cars. According to a senior official of the company‚ the purpose of setting up such a hub
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THE FINANCIAL ANALYSIS OF MARUTI SUZUKI INDIA LIMITED FOR THE FINANCIAL YEAR 2010-11 Subject: Financial Accounting and Management Accounting (MBLA-205) Submitted to: Mrs. Sailaja Jonnalagadda Submitted by: Bhavin Karia Roll No.: ML- FS&CM 2011-13 NALSAR University of Law‚ City Campus 3-5-874/18‚ Hyderguda‚ Hyderabad-500029 Table of Contents Page(s) 1. INTRODUCTION 1.1 1.2 1.3 1.4 1.5 1.6 Introduction Research objectives Research Hypotheses Research Methodology Research Plan/Scheme Research
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Suzuki Case 1. What were the business challenges facing Maruti Suzuki management prior to adopting the oracle suite? The challenges facing Maruti Suzuki management prior to adopting the oracle suite is India at the time was one of the largest car markets in the world and Maruti Suzuki was the leader of that market. Maruti Suzuki then began diversifying their market by adding financing‚ leasing‚ insurance and pre-own car business to it. Due to the size and complexity of their organization‚ Maruti
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Introduction Maruti Udyog Limited is a subsidiary of Suzuki Motor Corporation‚ the largest manufacturer of mini passenger vehicles in Japan in terms of sales volumes. Suzuki was also the eleventh largest vehicle manufacturer in the world and the fourth largest manufacturer in Japan in terms of worldwide sales volumes in 2000. Maruti was ranked twentieth in terms of worldwide sales volumes amongst vehicle manufacturers‚ and has been the largest passenger car manufacturer in India. In fiscal 2002
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Strategic Analysis Pak Suzuki Motor Company Limited Muazzam Imtiaz Roll Number: 22 MBA (Morning) 4th – A ACKNOWLEDGMENT In the name of Allah‚ Most Gracious‚ Most Merciful Praise be to Allah‚ the Cherisher and Sustainer of the worlds; Most Gracious‚ Most Merciful; Master of the Day of Judgment. Thee do we worship‚ and Thine aid we seek. The way of those on whom Thou hast bestowed Thy Grace‚ those whose (portion) is not wrath‚ and who go not astray. Ameen
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3-YUVRAJ SAINI 4-ANUJ KUMAR 5-RAVISH KUMAR 6-DEEPAK GAUR Page 2 OVERVIEW Introduction MIS Case study of Maruti Suzuki Car Sale Process Flowchart Recommendations Page 3 Introduction What is MIS ? Page 4 Important Points Integration and Streamlining of Business Processes Process Adherence Structuring‚ Storage and Retrieval of Data Instant Generation of Business Analysis Report‚ MIS Control and monitoring Man and Machine Support Operations ‚ management and decision making
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Relationship Management at Maruti Suzuki Submitted on 20-Feb-2012 Group#08 (Section B) Basu Agarwal Bikram Satapathy Saloni Goel Shruti Mishra Srinivas Dhenuvukonda Great Lakes Institute of Management‚ Chennai (FT12416) (FT12417) (FT12455) (FT12462) (FT12467) 1 Index Page 1.0 Introduction 3 2.0 Various Technologies at Maruti Suzuki 4 Level of CRM 3.0 5 3.1 Data base 5 3.2. Direct marketing-Data analysis 6 3.3 Cross-selling
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