International Consumer Marketing‚ 23:181–192‚ 2011 Copyright c 2011 Marieke de Mooij and Geert Hofstede BV ISSN: 0896-1530 print / 1528-7068 online DOI: 10.1080/08961530.2011.578057 Cross-Cultural Consumer Behavior: A Review of Research Findings Marieke de Mooij Geert Hofstede ABSTRACT. Most aspects of consumer behavior are culture-bound. This article reviews the cultural relationships with the self‚ personality‚ and attitude‚ which are the basis of consumer behavior models and branding and advertising
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BA361: Cross-Cultural Business Communication Fall 2012; CRN 11688 Lillis 255 Instructor: Kay Westerfield Office: 194 Esslinger Wing A (entrance next to MacCourt) Office hours: TUES 3:00-4:30‚ WED 12:00-1:30‚ and by appointment Email: kwesterf@uoregon.edu Office phone: 541-346-1094 _________________________________________________________________________________________ Course Materials (Note the 5th edition of textbook.) Intercultural Communication in the Global Workplace. 2010. 5th edition
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Running head CROSS CULTURAL FIELD EXPERIENCE Jesus Power Assembly of God Abstract Cross cultural experiences can be defined in many different ways. Some people view these experiences as a way to interact with individuals who are diverse‚ often experiencing things one would not typically experience within their own culture. A cross cultural experience allows someone to share within another’s culture. These experiences can enrich the lives of those who participate by offering experience‚
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There are a lot of ways of defining culture. I myself can define culture as‚ the way we do things as a group. That statement however doesn’t provide a deeper meaning of what culture is. Culture is my identity‚ and personality. Below is a rather more sophisticated way of describing culture which enables readers to understand it more deeply. Culture is the language‚ beliefs‚ values and norms passed from generation to generation I a group or society. Culture is systemically the meaning and behavior
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AS Sociology For AQA [2nd Edition] Unit 1: Culture and Identity Chris. Livesey and Tony Lawson Unit 1: Culture and Identity Contents 1. Different conceptions of culture‚ including subculture‚ mass culture‚ high and low culture‚ popular culture‚ global culture. 2 2. The Socialisation Process and the Role of Agencies of Socialisation. 15 3. Sources and Different Conceptions of the Self‚ Identity and Difference. 21 4. The Relationship of Identity to Age‚ Disability‚ Ethnicity
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PEPSI COLA 1. Introduction to cross-cultural advertising Cross cultural advertising means more than translation. The language‚ style‚ colors‚ numbers and symbols of advertising are all important factors to be considered. To outsource cross cultural marketing to a professional located in the intended target market is an effective way to broaden your global business. Cross-cultural research on advertising is a relatively new field which reflects the
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American Red Cross offers care and hope to victims of war‚ poverty and natural disasters‚ and‚ as such it is with great anticipation that I will undertake the task of researching from various sources‚ and presenting its history‚ philosophy‚ mission‚ vision and value statement. Among this‚ I will briefly describe the culture of the organization‚ noting whether the organization’s espoused values align with its enacted values. I will also address the extent to which organizational culture is determined
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Effective cross-cultural communication is one of the most important issues dealt with in business‚ particularly when a firm operates at an international level. Communication is a process with three key elements‚ which includes a source‚ an audience‚ and a channel. Communication derived from businesses will have listeners that include‚ but are not limited to customers‚ employees‚ suppliers‚ and the community (Caddy et al.). These listeners contribute to the success of a firm‚ which is why there is
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Cross Cultural Communication Process Communication is the act of transmitting messages‚ including information about the nature of the relationship‚ to another person who interprets these messages and gives them the meaning. Both the sender and the receiver of the message play an active role in the process. Successful communication requires not only that the message is transmitted but also understood. For this understanding to occur‚ the sender and receiver must share a vast amount of common information
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Subject: Avoiding Cross-Cultural Miscommunication It has been brought to our attention in Human Resources that our organization will begin international business at the beginning of the new year‚ which is just less than five months away. There are several negative situations that can occur within our organization due to cross-cultural miscommunication. When cross-cultural communications do not translate as intended‚ people can take with them a complete different message which can cause costly
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