Globalization and reluctant buyers- A study on consumer behavior in Visakhapatnam [pic] Submitted By Group- 4 MBA (F) Section A Gitam Institute of Management Globalization and Reluctant Buyers Key Words: International Marketing‚ Globalization‚ Age Group‚ Consumer Behavior‚ Abstract This study attempted to empirically test a debatable hypothesis that globalization has an effect on the consumer buying behavior and consumer awareness across the various age and income groups in
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INDEX Sr. No. | Chapters | Page no. | 1. | Introduction to Automobile Industry | 8 | 2. | Key Statistics | 9 | 3. | Market Characteristics | 10 | 4. | Two Wheeler Players in Market | 13 | 4. A. | Hero MotoCorp Ltd. | 13 | 4. B. | Bajaj Auto Ltd. | 15 | 4. C. | Honda Motorcycle and Scooter India‚ Private Ltd. | 16 | 4. D. | TVS Motor Company Ltd. | 17 | 5. | Project Title 1: Improvement of Customer Conversion Percentage from 31% to 35% at KOHINOOR
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Study Team 108 – Blue Cohort Study team members: • Nikita Jain - nikita_jain@berkeley.edu • Lexi Sturdy - lexi_sturdy@berkeley.edu • Pierre-Alric Bozo – pierrealric_bozo@berkeley.edu • Andrew Hill - andrew_hill@berkeley.edu • Mark Lee - mark_lee@berkeley.edu Positioning case (Team Case Analysis One) MBA 206: Marketing Management October 12‚ 2014 Executive Summary- Nikita Our business objective is to achieve sales of 1.46 mn Nanos amounting to a revenue of $2.4bn in
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Motors and Maruti Udyog are fiercely competitive and more or less all the automobile companies in India that have forayed into the production of small cars are trying to out-do each other in terms of design‚ innovation‚ pricing and technology. Tata Motors have decided to launch a mini car ‘NANO’ in 2009 which will cost much less. Tata Motors is also going through a process of decision making‚ to launch a variety of mini-cars in association with Fiat. Also several global brands like Suzuki‚ Hyundai
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MAJOR RESEARCH PROJECT SYNOPSIS ON “CUSTOMER PERCEPTION AND PREFERENCE TOWARDS NON-GEAR TWO-WHEELERS” ( INDORE CITY ) FOR PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF MBA (FULL TIME) BATCH- 2012-2014 SUBMITTED BY: GUIDE BY: Tarun kumar Sen Prof. Anita Ahuja MBA III semester IBMR‚ IPS Academy IBMR‚ IPS
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CHAPTER 2 RESEARCH METHODOLOGY RESEARCH METHODOLOGY The purpose of methodology section in the report making is to describe the research process that is followed while doing the main part. This would however include the research design‚ the sampling procedure‚ and the data collection method. This section is perhaps difficult to write as it would also involve some technical terms and may be much of the audience
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PRODUCT LIFE CYCLE SUBMITTED BY bushra khan BACHELOR OF BUSINESS ADMINISTRATION IN GENERAL FIRST YEAR - FIRST SEMESTER FACULTY GUIDE-MRS beena kumar ASSISTANCE PROFESSOR – ECONOMIC ACKNOWLEDGEMENT I would like to express my special thanks of gratitude to my faculty guide Mrs Priyanka Chandanani who gave me
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5 Cs Company Product Line- Maruti Suzuki has a product line of 16 cars inclusive of 32 new and refurbished variants in the last 6 years. Image- Maruti is percieved as a trustworthy brand for the middle-class families. It is not known for its luxury‚ which was evident from the lack of success of its luxury brands- kizakshi and grand vitiara. It is also known for its fuel efficiency‚ primary the diesel cars. Technology and experience: Maruti was the first automobile company established in India
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Eight case-lets on Strategic Alliances Case 1: Telefónica and China Unicom In September 2009‚ Telefónica and China Unicom announced a partnership including cooperation in R&D‚ roaming‚ joint procurement of equipment‚ infrastructural development‚ joint development of mobile services and the provision of services to multinational clients. They also announced the purchase of US$1 billion worth of stock in each other making the Spanish operator the largest single investor in the company with 8% of
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A PROJECT REPORT ON “ORGANIZATIONAL CLIMATE STUDY & BUSINESS PROCESS” AT “JAMKASH VEHICLEADES Pvt. Ltd.” (KASHMIR) (Authorized Dealership of MARUTI SUZUKI) BY TANWEER AHMAD UNDER THE GUIDENCE OF PROF. SANDEEP LONDHE SUBMITTED TO “UNIVERSITY OF PUNE” In the partial fulfilment of the requirement for the award of the degree of Master of Business Administration (MBA) Through ASM’s Institute of Business Management and Research (I.B.M.R) Chinchwad‚ Pune 411019 Jamkash
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