ctLIST OF CONTENTS Chapter No | Title | Page Number | | Executive Summary | | 1 | Organizational Study | | 2 | Research methodology | | 3 | Review of Literature | | 4 | Data Analysis and Interpretation | | 5 | Findings and Suggestions | | 6 | Conclusion | | | Bibliography | | | Annexure | | LIST OF TABLES Table No: | TITLE | Page no: | 4.1 | Table showing gender of customers | | 4.2 | Table showing income level of customers | | 4.3 | Table showing
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Customer Relationship Management at Maruti Suzuki Submitted on 20-Feb-2012 Group#08 (Section B) Basu Agarwal Bikram Satapathy Saloni Goel Shruti Mishra Srinivas Dhenuvukonda Great Lakes Institute of Management‚ Chennai (FT12416) (FT12417) (FT12455) (FT12462) (FT12467) 1 Index Page 1.0 Introduction 3 2.0 Various Technologies at Maruti Suzuki 4 Level of CRM 3.0 5 3.1 Data base 5 3.2. Direct marketing-Data analysis 6 3.3 Cross-selling
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its consumers. However‚ they were not the market leaders for the passenger vehicles with a market share of 16‚45% against 46‚07% for their competitor’s car‚ the Maruti Suzuki India. The Maruti had placed itself in the market has everyone’s car. Whether you are young or old‚ single or married‚ with children or not‚ you could have the Maruti. And it succeeded. Tata Motors also faced the problem that most people in India drove two wheelers (76% of all vehicles sales were for motorcycles) since they
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to analyze and determine the consumer’s perception and their buying behavior on the basis of different parameters like design‚ comfort‚ safety‚ fuel efficiency‚ brand preference‚ loyalty etc among the following three hatchback cars:- a.) Maruti Suzuki Wagon R b.) Hyundai i10 c.) Ford Figo The research also aims to dig out following benefits:- a.) Based on the different ages of employability like newly employed (22-30 years)‚ well settled (30-60years) and retired (60plus) people
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real figures which were actually sold. REASONS FOR FAILURE * High pricing * Not-so-good looks * Poor Marketing Promotions * Positioning of the car PRICI NG * A Logan was priced higher as compared to other competitors like Maruti Suzuki Swift Dzire‚ Ford Fiesta etc. * The reason was it’s length and high imported content. * The Logan is 4.2 meters. So‚ it had to shell out extra excise duty of 22 percent
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Journal of Business Management & Social Sciences Research (JBM&SSR) ISSN No: 2319-5614 Volume 2‚ No.8‚ August 2013 _________________________________________________________________________________ An Empirical Study on Customer Satisfaction in Indus Motors Pvt. Limited with Special Reference to Kerala Branch S.Chandramouli‚ B.Sc‚ MBA‚ P.hd (Pursuing)‚ Assistant Professor‚ Department of Management Studies‚ Saveetha Engineering College‚ Thandalam‚ Chennai S. Arul Krishnan‚ M.Sc (Maths)‚
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sector that has rapidly grown over the last few years and a company where leaders like Mr. Ratan Tata‚ or rather‚ a company that has been made Mr. Ratan Tata.Through this report‚ we try and analyze the financial environment in which TATA MOTORS & MARUTI SUZUKI is operating.Through a thorough financial analysis‚ our aim to understand the financial factors is influencing the company and its decision making. Later‚ we try and evaluate the various ratios to appreciate their impact on company’s performance
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Case Study on Challenges of Information Systems at Maruti By Ajay Sharma Table of Contents Topic | Page No. | Objective | 3 | About the Company | 3 | What are Information Systems and their types | 3 | Need of Information Systems at Maruti | 4 | Challenges in Maruti | 4-7 | Types of Information Systems at Maruti for challenges | 7 | Role of TPS‚ MIS | 7 | Implementation Benefits | 7 | Benefits of IS at Maruti | 8-9 | Conclusion | 9 | References | 10 | Objective
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Maruti Suzuki India Limited is a publicly listed automaker in INDIA. It is a leading fourwheeler automaker manufacturer in south a Asia. Suzuki Motor Corporation of Japan holds a majority stake in the company. It was the first company in India to mass-produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India and on 17 September 2007‚ Maruti Udyog was renamed Maruti Suzuki India Limited
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striking the right chord. The features‚ comfort and safety which was provided were with the needs of a common middle class family kept in mind. Major Competition: Four wheelers: a. Maruti Suzuki 800 b. Maruti Suzuki Alto c. Chevrolet Spark d. Maruti Suzuki Omni Two wheelers Competitive Analysis Features Nano Maruti Suzuki 800 Motorcycle Turning radius 4.0 M 4.4 M >4m# Air-conditioning Option available Standard fitting N/A Engine 624CC 796CC 100cc-180CC Fuel Tank 15ltrs 28ltrs Varies Length 3.1M 3
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