During 2007 and 2008‚ Maruti Suzuki sold 764‚842 cars‚ of which 53‚024 were exported. In all‚ over six million Maruti Suzuki cars are on Indian roads since the first car was rolled out on 14 December 1983. Maruti Suzuki offers 15 models‚ Maruti 800‚ Alto‚ Maruti Alto 800‚ WagonR‚ Estilo‚ A-star‚Ritz‚ Swift‚ Swift DZire‚ SX4‚ Omni‚ Eeco‚ Gypsy‚ Grand Vitara‚ Kizashi and the newly launched Ertiga. Swift‚ Swift DZire‚ A-star and SX4 are manufactured in Manesar‚ Grand Vitara and Kizashi are imported
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Manufacturing Globalization of Maruti Suzuki India Limited Project Members Table of Contents Introduction 3 Maruti – Company Profile 3 Industry Analysis 4 Evolution 4 Current Scenario 4 Background of the Indian Automobile Industry 4 Research Objective 5 The Issues at Maruti 5 Analysis of the Issues 6 GAP Analysis 6 Process
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Environmental Analysis - PESTLE Porter’s Five Forces Maruti Suzuki India Ltd Maruti Suzuki India Limited is a subsidiary company of Japanese automaker Suzuki Motor Corporation. It has a market share of 42.1% of the Indian passenger car market as of March 2012. Maruti Suzuki offers a complete range of cars from entry level Maruti 800 and Alto‚ to hatchback Ritz‚ A-Star‚ Swift‚ Wagon-R‚ Estillo and sedans Dzire‚ SX4‚ in the ’C’ segment Maruti Eeco‚ Multi-Purpose vehicle Ertiga and Sports Utility
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FACTORS AFFECTING CUSTOMER SATISFACTION : A STUDY ON MARUTI-SUZUKI Name : PROSEN SAHA 11/MBA/34 AKNOWLEDGEMENT Firstly‚ I would like to thank my project guide Mr.Subhadip Sarkar for giving me the opportunity to work on this project. His valuable suggestions‚ guidance and supervision had helped us to a great extent in accomplishing this project. This project has no doubt has given us the knowledge and the experience. I also take this opportunity to thank all the Respondents for their
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1 A Project Report on Customer Satisfaction Survey of Maruti Udyog Ltd. MBA (INDUSTRY INTEGRATED) SEMESER - 4 SUBMITTED BY:Vinay Krishna Dasi PROJECT GUIDE Mrs.Rashi Ghagade INTERNATIONAL INSTITUTE FOR LEARNING IN MANAGEMENT BUSINESS SCHOOL IILM BS KNOWLEDGE TOWER‚ SECTOR 11/20‚ BELAPUR‚ NAVIMUMBAI 400614 EASTERN INSTITUTE FOR INTEGRATED LEARNING IN MANAGEMENT UNIVERSITY 1 EIILM UNIVERSITY 2010 CERTIFICATE This is to certify that Mr.Vinay Krishna Dasi (Enrollment No:- EIILMU/O8/F0726) has successfully
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MARUTI SUZUKI & INDIAN PREMIUM CAR SEGMENT Interim Report - Marketing Management INTRODUCTION: Indian automobile industry currently contributes 5% to India’s current GDP of $1.4 trillion. The projected size in 2016 of the Indian automotive industry varies between $ 122 billion and $ 159 billion including USD 35 billion in exports. This translates into a contribution of 10% to 11% towards India’s GDP by 2016‚ which is more than double the current contribution. We can safely assume the passenger
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MARUTI SUZUKI INDIA LTD. Maruti Suzuki India Limited manufactures‚ purchases‚ and sells motor vehicles and spare parts primarily in India and internationally. It offers 15 brands and approximately 150 variants‚ primarily including passenger cars‚ vans‚ utility vehicles‚ sedans‚ SUVs‚ MUVs‚ and life utility vehicles. The company is also involved in the facilitation of pre-owned car sales‚ fleet management‚ and car financing. It operates through a sales network of 1‚100 outlets 801 cities; and 2
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------------------- 4TH YEAR ELECTRICAL ENGINEERING YMCA INSTITUTE OF ENGINEERING FARIDABAD [pic] Maruti Suzuki is one of India’s leading automobile manufacturers and the market leader in the car segment‚ both in terms of volume of vehicles sold and revenue earned. Until recently‚ 18.28% of the company was owned by the Indian government‚ and 54.2% by Suzuki of Japan. The Indian government held an initial public offering of 25% of the company in June 2003. As of May 10‚ 2007‚
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To Study various HR policies of Maruti Udyog Limited CHAPTER I - INTRODUCTION AUTOMOBILE INDUSTRY: Indian automobile industry has grown in leaps and bounds since 1898‚ when a car had first touched the Indian streets for the first time. At present it holds a promising tenth position in the entire world with being #2 in two wheelers and #4 in commercial vehicles. Withstanding a growth rate of 18% per annum and an annual production of more than 2 million units‚ it may not be
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Chapter MARKETING OF MARUTI SUZUKI ABSTRACT All the marketing strategies are based on right mix of 4Ps‚ only those can be ahead which has the right marketing strategies because it increases the chances of better market penetration with proper utilization of resources. Maruti Suzuki India limited is presently considered as the leading automobile giant. This research paper is purely based on secondary data and tries to study the different strategies of Maruti Suzuki‚ its vast network of dealers
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