Team Tata Motors pg. 1 of 70 Tata Motors Limited (TML) Team Project C562 – Developing Strategic Capabilities November 24th 2008 – February 29th 2009 Indiana University – Kelley School of Business Team Members: Krishna Tavvala Matthew Brinker Peter Eshelman Andrew Matuszak Rahul Shankar C562 Developing Strategic Capabilities– Team Project: TATA MOTORS LIMITED Krishna Tavvala‚ Matthew Brinker‚ Peter Eshelman‚ Andrew Matuszak‚ Rahul Shankar Team Tata Motors pg. 2 of 70
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Case Analysis‚ Tata Motors International Business and Economics Amsterdam Business School‚ 2010 Introduction Tata Motors is an automotive company to take notice of. Representing the evolving Indian population and growing economy of one of the world’s key emerging markets‚ it is a market leader for commercial vehicles and third for passenger vehicles in the Indian market. It shocked the world by introducing the $2000 Nano in 2009 and also by growing its portfolio by purchasing Jaguar Land
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understanding of the module on short run cost analysis. Fixed Cost is that cost which does not change (that is either goes up or goes down) irrespective of whether the firm is operating or not. For example on account of strike or account of Lockout in Maruti-Suzuki’s Manesar plant the production process stands still. Even when the plant is not operating the Firm still has to bear such expenses which are indirect in nature. For Example Rent of the factory premises‚ Wages of administrative employees etc
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SETTING PRODUCT STRATEGY Under the guidance of Prof. B S Prakash PGPBA 2014-16 - By Team RANKS Radhika Odugoudar Anish Rawat Niharika Joshi Kiran Karpur Shreekarthik Shesha 1 B1412 B1401 B1411 B1405 B1415 Marketing Management Overview Product Definition Market Offering Elements 5 Product Levels Product Classification Product Differentiation DESIGN of Product Product & Brand Relationships Product Systems & Mixes Product Mix Length & Product Line
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PAPER ON Marketing Environment Analysis for Automotive Industry in India SUBMITTED BY ANANGA DAS JIPMT001 INTRODUCTION The automotive industry in India is one of the largest in the world and one of the fastest growing globally. India’s passenger car and commercial vehicle manufacturing industry is the sixth largest in the world‚ with an annual production of more than 3.9million units in 2012. According to recent reports‚ India overtook Brazil and became the sixth largest passenger vehicle
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Analyze Ford ’s decision to introduce the X-type to broaden Jaguar ’s appeal from niche player to major competitor in the luxury segment. Tata Motors recently introduced the Nano‚ the world ’s least expensive car. The Nano fits Tata ’s strategic goal of building a low-cost car for the Indian market. Give your opinion‚ backed by evidence and sound reasoning‚ on whether Tata can succeed in targeting both the very low end of the auto market as well as the high end. What would they have to do to pull
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INDIAN AUTOMOBILE INDUSTRY: Overview In the post globalized era where India is looking at growth rates of more than 8%‚ one of the main beneficiaries of India’s growth story is Automobile Industry. Termed as“Industry of Industries” . Automobile industry has been one of the indicators of a country’s economic prosperity‚ as major population of Indian economy is turning out as middle class society. Prior to the 1991 liberalization‚ auto industry in India was controlled and licensed by the government
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Tata motors Tata faces intense competition from local car manufacturer‚ Mahindra & Mahindra Limited (unrated)‚ which has steadily increased its hold over the Indian automobile market. In the passenger vehicle segment (attached Exhibit 1) Mahindra & Mahindra is almost level with Tata at 11.6% market share‚ up from 9.4% in fiscal 2012 and in the commercial vehicle segment (attached Exhibit 2)‚ Mahindra & Mahindra has increased its market share to 18.0% from 11.3% over the same period. In order to
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SWOT ANALYSIS OF ASIAN PAINTS SWOT analysis is a basic‚ straightforward model that provides direction and serves as a basis for the development of marketing plans. It accomplishes this by assessing an organizations strengths (what an organization can do) and weaknesses (what an organization cannot do) in addition to opportunities (potential favorable conditions for an organization) and threats (potential unfavorable conditions for an organization). SWOT analysis is an important step
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Dissertation on Automobile Industry The world automobile industry had experienced near constant growth through to the mid-1980’s. The transition from horse carriages to automobiles brought about uncertainty over the development of the product during the industry’s infant years. As the automobile evolved‚ demand for automobiles soared at different points in time throughout the world. However‚ depressed demand eventuated two decades ago after the saturated markets of North America‚ Europe and Japan
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