Report prepared for MKTG101: Marketing Fundamentals Lecturer: Lucy Miller MARKETING PLAN TOPIC: THE TATA NANO Group 2: Chun Fai Wong (Karson) WOCHD1201 Wei-Hsiang Liang (Jasper) LIWJD1201 Zongxi Yao (Jonathan) YAZOD1101 Feng Wenye (Emma) FEWFD1102 Zhao Jiajun ZHJPD1201 ! Executive Summary The following report is to analyze the marketing plan for the Tata Nano in India. Tata Nano is a city car produced by Tata motors. It was designed to be the smallest‚ cheapest car in India‚ and also one of
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CHAPTER – 1 INTRODUCTION TO THE STUDY Abstract The study was carried at Share Khan‚ Coimbatore during March 2014. The aim of the study is to construct an optimum equity portfolio with stocks that form a part of the S&P BSE SENSEX (S&P Bombay Stock Exchange Sensitive Index)‚ using Sharpe’s Single Index model. Daily close price of all the 30 securities of BSE Sensex for the period of 1 year from January 2013 to December 2013 is taken for analysis. In this model the securities ’ inclusion in the
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Topic of the article: Market leaders’ v/s Market followers Author Ruhi Lal Senior Lecturer Amity School of Communication (ASCO) Amity University‚ Sec-125‚ Noida‚ UP The author can be reached at rlal@amity.edu Abstract The article is aiming to study how big brands are losing their market share & what changes they are bringing in their marketing strategy to cope up with the current market scenario or to regain their market share. This study is focused on leadership in Indian market
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AUTOMOBILE INDUSTRY IN INDIA The automotive industry in India is one of the larger markets in the world and had previously been one of the fastest growing globally‚ but is now seeing flat or negative growth rates. India’s passenger car and commercial vehicle manufacturing industry is the sixth largest in the world‚ with an annual production of more than 3.9 million units in 2011. According to recent reports‚ India overtook Brazil and became the sixth largest passenger vehicle producer in the world (beating
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CAR NAMES & MODEL CODES OF MARUTI SUZUKI Sr. No. NAMES CODES 1. A-STAR AMF 2. ALTO MRF 3. BALENO MY 4. MARUTI 800 MB 5. DZIRE RN 6
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9.1 Overview of procedure The procedure followed by Government of India for disinvestment seeks to promote administrative simplicity and speed of decision-making without compromising on transparency and fair play. The process is as follows: · Proposals for disinvestments in any PSU‚ based on the recommendations of the Disinvestment Commission or in accordance with the declared Disinvestment Policy of the Government‚ are placed for consideration of the Cabinet Committee on Disinvestment
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gasoline. Ford India: Ford India Pvt Ltd was established in 1995. Ford India is a wholly owned subsidiary of Ford Motor Company‚ which is a global automotive industry leader. It currently is the 6th largest car maker in India after Maruti Suzuki‚ Hyundai‚ Maruti Suzuki‚ Hyundai‚ Tata‚ Mahindra and Chevrolet. Ford India manufactures the automobiles and engines at Maraimalai Nagar‚ near Chennai. All engines and automobiles are manufactured with the help of modern integrated manufacturing facilities
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Real-Time Quote Enter Company or MF ------------------------------------------------- Top of Form Bottom of Form Hero MotoCorp Ltd. - Research Center 500182 HEROMOTOCO Group (A) BSE data View Tips Add to : Portfolio | Watchlist | Game (Rs crore) Ratios | Mar ’ 12 | Mar ’ 11 | Mar ’ 10 | Mar ’ 09 | Mar ’ 08 | Per share ratios | | | | | | Adjusted EPS (Rs) | 105.85 | 90.81 | 102.16 | 58.50 | 42.09 | Adjusted cash EPS (Rs) | 160.80 | 110.96 | 111.74 | 67.55
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Research Term Paper Term Paper Of Research Methodology (A Perspective on the Future of Small Cars in India) Submitted to: Submitted by: Ms. Kanika Jhamb Naveen Bangwal Roll no. - 05 Section – A17B2 Reg. no. -7470070078 B-Tech (h) - MBA (IT) Table of contents Abstract introduction objectives and scope of the study RESEARCH methodology literature review tata’s nano conclusion recommendations bibliography abstract A strong car brand can create significant value
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Asian Paints Asian Paints PPG Pvt. Limited is leading player in the field of Protective Coatings‚ Powder Coatings‚ Floor Coatings and Road Marking Coatings. The company is 50:50 joint ventures between Asian Paints Ltd. and PPG Industries‚ USA. Asian Paints Ltd. is India’s largest and Asia’s third largest paint company with an unparalleled network‚ reach and market presence in India. PPG Industries‚ headquartered in Pittsburgh USA‚ is a global‚ multi-billion dollar‚ multinational company and a world
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