Frito-Lay‚ Inc 1987-1992 Background: In December of 1986‚ Willard Korn‚ former CEO of Frito-Lay‚ Inc. resigns due to profit plummets. Korn had led Frito-Lay down a road to disaster. His micromarketing idea was good at theory but unable to support the needs of the ever growing company. His resignation proved to be a turning point for the company and all of its employees. A new beginning: A new beginning for the salty snack giant comes from the leadership of Michael Jordan. The CEO of Pepsi Worldwide
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expand not only domestically but multi nationally‚ then we can share our vision of the new and improved General Motors not only with America but throughout the world. Strategy Brand Re-Structuring Over the next five years GM will be focusing on restructuring of our brand while focusing on our core business. Chevrolet‚ Cadillac and Buick will remain at the core of our business. Other brands such as Saab‚ Saturn and Hummer will either be sold
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Airlines‚ after restructuring it and bringing the company to profitability‚ Texas Air bought Continental for $154 million. In order to reorganize the corporation as a more viable enterprise‚ Lorenzo took Continental into bankruptcy. This process caused a walkout by many union workers‚ so Lorenzo replaced strikers with nonunion workers at much lower wages. Low-cost operator and cut-rate prices was Lorenzo’s way to manage the company. After the corporation emerged out of bankruptcy‚ Lorenzo bought
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GENERAL MOTORS BAILOUT PROBLEM Introduction Founded in 1908‚ General Motors has been one of the largest corporation and the second largest automaker in the world coming after Toyota. For 77 consecutive years from 1931 to 1908‚ GM has been a leading automaker and marketer as ranked by the total number of units sold yearly. General motors have also been a leading employer not only in the United States but also in other parts of the world where it operates. However‚ the company has been seriously
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and 3) increased SG&A. Inventory amassed due to unsold seasonal items and the store network (over 8000 stores) experienced problems due to its sheer size. Management took challenging steps to resolve #1 and #2 by offering markdown sales and restructuring the shops network. Even so‚ the profit loss from the markdowns‚ the additional depreciation expense caused by the store closures and rising SG&A costs of opening new stores all led to a lower net income (Exhibit 2). Mrs. Sadayo’s decision
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nearly 10%‚ fuel prices were increasing‚ and serious business decisions needed attention. Only a few airlines were proactive in restructuring their business plan to react to the failing economy. Those who chose to do nothing have either filed chapter 11 or are very near to doing so. The industry is at a major turning point. There could be major restructuring‚ bankruptcy‚
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being exported. By 1967‚ The BMW Munich plat was no longer the largest plant in the world. Dingolfing took over the title after Munich reached its capacity. In 1972‚ a BMW importer in South Africa seemed to be having issues with potentially facing bankruptcy. The Board of Management then set up a factory in South Africa which became the first production plant outside Germany. BMW gradually took over sales from all of its key markets with importers‚ starting with France. This was set up to protect profits
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June 6‚ 2012 Table of Contents Intoduction 4 The Micro environment………………………………………………………….……………5-9 The Companies 5-7 Internal Assessment 8-9 The Macro Environment 10-15 Benchmarking 10-13 Brand Portfolios 14-15 Conclusion…………………………………………………………………………………...16-17 Outline I. Introduction II. The Micro environment 1. The Companies a. Historical Background b. Strategic alliances 2. Internal assessment (strengths and weaknesses) III. The Macro
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the Great Depression in the United States (Challenger‚ 2009). Due to the collapse of the housing market and other areas of the U.S. economy‚ the economic climate of the country began to downfall. Many businesses closed or have been on the brink of bankruptcy due to the rise in cost and the decrease in sales. The unemployment rate began to soar into double digits‚ prices started to rise‚ and consumer confidence began to drop. Millions of new homes were being left vacant on the market. Several million
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achieved profitability as recently as 1Q and 2Q of FY05. In contrast‚ US Airways (USA) is larger and a legacy carrier and has been in existence since 1939. It has not been profitable‚ on a fiscal year basis‚ since 1999. The company has been in bankruptcy twice since 2002. In evaluating each company’s history and its current standing within the industry‚ a clash of employee cultures must be considered. The merged airline will be headed by existing AWA senior management. However‚ a smaller‚ younger
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