Document 1 of 1 Disney’s Marvel acquisition: a strategic financial analysis Calandro‚ Joseph. Strategy & Leadership38.2 (2010): 42-51. ____________________________________________________________ ___ Find a copy Search for Article ____________________________________________________________ ___ Abstract The purpose of this paper is to assess the value and risks of Disney’s 2009 $4 billion acquisition of the Marvel Entertainment Group (Marvel) in a case study utilizing the modern
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Case Study of Bankrupt and Restructuring at Marvel Entertainment Group 1) Why is Marvel in financial distress? Bad luck? Bad strategy? Bad implementation? When possible‚ back your claims with numbers. There are several financial problems that compromise Marvel’s financial distress. Each problem can be explained by one or several reasons. • Overcollateral: The first financial problem of Marvel is that huge amount of shares are collateralized as its holding companies’ debts. These debts were
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Disney-Marvel Merger The Walt Disney Company has a major need to fill content since it has so many media outlets. Marvel Entertainment Inc. is just another company that can provide Disney the content they need to fill their programming and theme parks. In 2006‚ Disney acquired Pixar Animation Studio’s Inc. for $7.4 billion in stock giving them the rights to Toy Story. The article provides knowledge about the different levels of licensing and the importance of mergers and acquisitions. For
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Marvel Entertainment Inc. BUSINESS STRATEGY Marvel Entertainment Inc. is a media and entertainment company. The entertainment and the media they provide are based on characters like Spider-man‚ Spider-Man‚ Incredible Hulk‚ Fantastic Four‚ X-Men‚ Blade‚ Captain America and so forth. Their primary operating segments include Publishing‚ Licensing and Film Production. The Licensing segment earns revenues from selling rights to movies‚ television production companies‚ video game publishers‚ merchandise
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Question A. Q. A: Critically analyse Apple’s approach to branding and marketing communications using concepts from B825 units five (branding) and six (communications). (20 marks) The case talks about two brands Disney and Marvel in the light of the recent acquisition of Marvel by Disney. Hence not only Disney’s and Marvel’s approached to branding and marketing communications will be analysed‚ but also the effects of the above merge to these processes. De Chernatony and Mcdonald define brand as
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is a leading media and entertainment conglomerate. The company is divided into five major business segments: Media Networks (including the ABC network)‚ Parks and Resorts‚ Studio Entertainment (including Pixar)‚ Consumer Products and Interactive Media. Under the leadership of its new CEO‚ Bob Iger‚ Disney has renewed its emphasis on its core strategy of creating and distributing attractive content for children and syndicating this content through its various entertainment channels. For example‚ when
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and Restructuring at Marvel Entertainment Group Case Study Diederik Ligtenberg October‚ 2008 Case Study: Bankruptcy and Restructuring at Marvel Entertainment groupD. Ligtenberg Case Study: Bankruptcy and Restructuring at Marvel Entertainment group Question 1 Why did Marvel file for bankruptcy (Chapter 11)? Were the problems caused by bad luck‚ bad strategy or bad execution? Although the way Perelman ran Marvel Entertainment Group looked initially brilliant‚ Marvel had to file for bankruptcy
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studio entertainment‚ consumer products‚ and interactive media. Thus‚ it attracts a wide base of consumers through differentiating its products by superior dedication to creating high quality content‚ technological innovations in entertainment and international expansion. 2. What is your assessment of the long-term attractiveness of the industries represented in Walt Disney Company’s business portfolio? See p. 234 in test. Attractive (from most to least) : Studio Entertainment‚ Consumer
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forces (Opportunity and Threats). This breakdown process is an easy way to recognize factors and create a plan concerning each component. The Walt Disney company plans to open a new division focusing on technological advancements to fortify its entertainment ventures. The new division will be called Disney Science & Technology Laboratory‚ or Sci-Tech Lab. Before development starts‚ Disney will look at the current organizational environment using the SWOTT analysis tool. Strengths Weaknesses Internal
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technological innovations to make entertainment experiences more memorable‚ and international expansion. 2. What is your assessment of the long-term attractiveness of the industries represented in Walt Disney Company’s business portfolio? Disney has a long-term attractiveness in the media and entertainment industry in my opinion. They are strategic with which companies they acquire‚ and develop a plan before the purchase. We have seen the success of their acquisition of Marvel with the many movies‚
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