Corporate identity – the management of the process of change in the name/logo in the context of brands’ merger Joana César Machado Paulo de Lencastre Pedro Dionísio Universidade Católica Portuguesa E-mail: jcmachado@porto.ucp.pt E-mail: plencastre@porto.ucp.pt Instituto Superior de Ciências do Trabalho e da Empresa E-mail: pedro.dionisio@imr.pt Abstract The creation of strong corporate identity‚ including identity signs‚ is crucial for companies to encourage positive attitudes in
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this journal is available at http://www.emerald-library.com/ft Corporate identity‚ corporate branding and corporate marketing Seeing through the fog John M.T. Balmer Bradford School of Management‚ The University of Bradford‚ UK Keywords Corporate identity‚ Corporate Communications‚ Brands‚ Corporate image Abstract Outlines 15 explanations for the fog which has enveloped the nascent domains of corporate identity and corporate marketing. However‚ the fog surrounding the area has a silver lining
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shareholders lose their investments‚ and societies lose key parts of their economic infrastructure‚ have you noticed that it often appears that the senior directors involved walk away with a clear conscience and they seem to be unaffected by the corporate collapses they have created. They present themselves as glibly unbothered by the chaos around them‚ unconcerned about those who have lost their jobs‚ savings and investments‚ and lacking any regrets about what they have done. Some of these individuals
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Corporate Restructuring: Corporate restructuring is one of the most complex and fundamental phenomena that management confronts. Each company has two opposite strategies from which to choose: to diversify or to refocus on its core business. While diversifying represents the expansion of corporate activities‚ refocus characterizes a concentration on its core business. From this perspective‚ corporate restructuring is reduction in diversification. Corporate restructuring is an episodic exercise‚
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1) The corporate philosophy: The corporate overall at Bosch is advanced. They are advance in developing the process of training which leads to place the expatriate to two years of training at least. Advancing Kazakhstan’s nationals should be a first priority for the development center because it plays a major role. The preparation the discussion on admission to manager development plan and for employees to next stage of level in management for employees is such a great process of bringing the
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Influence of Visual Entertainment Media Jacqueline L. Jennings 3/5/2013 Television Television has been under fire since its dawn; even though it has been one of the most widely used forms of mass media since it replaced radio after the 1940’s. By both mirroring and modeling American cultures and values ‚ television gave critics a platform to create regulations because of the negative impact that it seemed to be having on our youth‚ yet at the same time praising it for creating public awareness
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Corporate Culture (a) What do you think is the dominant corporate culture in your organization? Describe some of the features of this culture‚ what shaped them‚ and comment on their effects (both positive and negative) on organizational performance and staff behaviour and motivation. (b) Could some of the negative cultural features be changed or minimized? If yes‚ describe how you would go about changing them using any change model you like and what resources/support are needed. Suggest the
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Categories of corporate restructuring Corporate Restructuring entails a range of activities including financial restructuring and organization restructuring. 1. Financial Restructuring Financial restructuring is the reorganization of the financial assets and liabilities of a corporation in order to create the most beneficial financial environment for the company. The process of financial restructuring is often associated with corporate restructuring‚ in that restructuring the general function
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The author in “The Use of Animals in Entertainment” is saying that animals are been use to perform tricks‚ and been held in confined places that are not in where they’re supposed to be‚ and they have a better chance of dying in a cage than living in the wild. Wildlife should not be in caged jest so humans can have entertainment because all we are doing it endangering animals. In the second passage “Jump to It” is talking about frog jumps it’s saying‚ How frog are been use as a frog jumping contest
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Corporate Communication Essay Assessment One Corporate Communication is the tool used to allow organisations to liaise with the public(s) and can be defined as... “…the set of activities involved in managing and orchestrating all internal and external communications aimed at creating favorable starting points with stakeholders on which the company depends”. In today’s world‚ corporate communication is vital to an organisations success and many academics argue the importance in coordinating
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