CASE 3 HARRAH´S ENTERTAINMENT: Hitting the CRM jackpot ANDREA HERNÁNDEZ PAULA BELTRÁN NICOLÁS LATORRE LORENA LEHMANN MARIA FERNANDA ROJAS Presentado a: LUIS FERNANDO CORREA MERCADEO GRUPO 2-1 ESCUELA INTERNACIONAL DE CIENCIAS ECONÓMICAS Y ADMINISTRATIVAS UNIVERSIDAD DE LA SABANA 15 DE AGOSTO DE 2014 BOGOTÁ D.C 2014-2 HARRAH´S ENTERTAINMENT: Hitting the CRM jackpot 1. BACKGROUND 2. UPDATING 3. PEOPLE
Premium Las Vegas Strip Management occupations Customer service
Citi Trends External and Internal Environmental Analysis Sharie Norman STR/581 June 11‚ 2012 Ivonne Bates (Ivy) Citi Trends External and Internal Environmental Analysis Citi Trends has been in existence since 1953. They have 511 stores in both urban and rural markets in 29 states as of April 28‚ 2012. They sell name brand clothing‚ such as Apple Bottoms‚ Coogi‚ Dereon‚ Akademicks‚ Mecca‚ Baby Phat‚ Rocawear‚ and Ed Hardy‚ to name a few. They also carry name brand accessories to accent the clothing
Premium Minimum wage
CPA Program Global Strategy and Leadership Module 2: Understanding the external environment cpaaustralia.com.au Edition 14a Published by Deakin University‚ Geelong‚ Victoria 3217 on behalf of CPA Australia Ltd‚ ABN 64 008 392 452 First published July 2010‚ reprinted January 2011‚ updated July 2011‚ January 2012 Reprinted with amendments July 2012‚ January 2013‚ revised edition July 2013‚ updated January 2014 © CPA Australia Ltd 2014. This is an electronic version of the printed
Premium Value chain
Demographic 1. Age Elders aged 50 and above tend to have more time to travel around with their friends as they had already retired. The time is more flexible comparing with young generation-working groups and students. Working groups and students can only travel during holidays. 2. Education When the people are more educated; they have the ability to get more income. Therefore‚ they will be more affordable to travel. 3. Occupation Employees who work in multinational company often travel to
Premium Inflation Airline Avianca
A HISTORICAL EXAMINATION OF DISRUPTIVE INNOVATION MANAGEMENT IN THE GLOBAL MEDIA & ENTERTAINMENT INDUSTRY by Petrus Jacobus Pieterse 14444712 Thesis presented in partial fulfilment of the requirements for the degree Master of Science in Engineering Management at the University of Stellenbosch Supervisor: Dr. André van der Merwe Faculty of Engineering Department of Industrial Engineering March 2012 Stellenbosch University http://scholar.sun.ac.za Declaration By submitting
Premium Disruptive technology Research Innovation
Stan Lee: The Most Heroic Man in the Marvel Universe What if Stan Lee never created the stories he did? How would the world be different? Stan Lee is an unprecedented writer who helped transform the entertainment industry‚ specifically the comic book industry. He invented intricate characters and stories that changed people’s lives. These stories helped the world in many ways. Stan Lee benefitted the entertainment industry by promoting acceptance‚ creating complex characters and stories‚ and inspiring
Premium Marvel Comics Stan Lee Fantastic Four
------------------------------------------------- ACCOUNTING SEMINAR 2012/13 MEETING MINUTES 1. Opening: The regular meeting of Accounting Seminar 2012/2013 duly called and held on January 7‚ 2013 commencing at 6:20pm. With the approval of directors present‚ Douglas Philip acted as chairperson of the meeting and Oshane Ashman as recording secretary. 2. Announcements: 3.1. Carl Winter and Carlette Jameson from Human Resource Management seminar announced there will be an event about
Premium Meeting
Home Appliance Industry Heading 1: General environment Subheading 1: Demographic The aging of baby boomers and increase of two income family homes increased the demand for appliances with more style and costly features Subheading 2: Socio-cultural In 2002‚ design aesthetics became more important in appliances as the look of appliances became more of a concern for consumers In 2002‚ there was an increase on global emphasis of environmentally safe
Premium Electrolux 21st century United States
External and Internal Environmental Analysis Amy Nguyen STR581 December 22‚ 2014 External and Internal Environmental Analysis Both external and internal environmental analyses are very important process for any company’s strategy plan. To find out which way compete competitor and be successful‚ every organization needs to review both of these environments enables the company. Through this planning an organization may identify the weakness and strengths of its. Apple Inc. was first launched into
Premium Apple Inc. Steve Jobs
Facts and Starting points for Sony Music Entertainment Chapter 1: Mission‚ Vision Core Competences Mission Sony BMG does not have a publicized mission statement. However‚ the mother company Sony has changed its mission statements several times in history‚ whereas it is the following: ‘’To become a leading global provider of networked consumer electronics‚ entertainment and services.’’ (Sony 2010) Vision Equal to the mission‚ SONY BMG does not have a publicized vision. The general vision of
Premium Music industry Sony Universal Music Group