CASE STUDY :MARY KAY EC SYSTEM Mary kay was founded 1962 the business has about 1‚8 million consultants selling its cosmetics and fragrances in 34 countries. It has about $2.4 billion in whole sales. The drivers of EC at Mary Kay include: Expand universe of potential buyers There is an increase of sales Customers expectations are met Increase brand products Ease of doing business Competitive pressure Cost effectiveness Provides more information to customers Improved customers service
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31. Differentiate between Brainstorming and Reverse Brain-storming. Reverse brainstorming helps you solve problems by: combining brainstorming and reversal techniques. By combining these‚ you can extend your use of brainstorming to draw out even more creative ideas. To use this technique‚ you start with one of two "reverse" questions: Instead of asking‚ "How do I solve or prevent this problem?" ask‚ "How could I possibly cause the problem?" Instead of asking "How do I achieve these results?" ask
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MARY CELESTE The Mary Celeste was a ghost ship found off the coast of Portugal in 1872. The Mary Celeste is a ship was discovered atlantic ocean unmanned and apparently abandoned and she was fine and the people and it remain a mystery. Her cargo was virtually untouched and her crew was never seen or heard from again. The crew’s disappearance was the greatest mystery of all time. Eyewitness Account The only eyewitness is Captain Morehouse. Captain Morehouse said that he thought that the crew
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In 1999‚ Mary Kay’s senior executives were contemplating a new strategy. This new strategy was necessary to face stagnant sales‚ changing consumer trends and increased competition. I. Background A. Industry and Distribution Channel Mary Kay was a direct seller of cosmetics and toiletries. This direct sales force consisted mainly of women who sell full-time or part-time through home demonstrations. The company’s product line included items such as skin creams‚ cosmetics‚ fragrances and
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Mary Kay is a cosmetics business which faced the problem that every company wished they had. They were growing so quickly that the system they have in place was no longer a viable option to process the orders they had coming in‚ which ranged from 25-30‚000 per day. At the outset of the company‚ they had a decentralized system. This meant that the orders were scattered across 4 different mediums: web‚ phone‚ mail‚ and desktop computers‚ and many mistakes were made as a result. With over 850‚000 IBCs
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In Dorothy L. Sayers novel‚ Unnatural Death‚ she delves in to the murder mystery of a terminal cancer patient‚ Agatha Dawson. Using her female murderess‚ Mary Whittaker‚ she analyzes the social perceptions of women and murder. Mary Whittaker described to be a “very nice‚ well-educated‚ capable girl…self-reliant‚” (Sayers‚ 7) in the end turns out to be a killer of 3 three people. Her environment‚ descriptions‚ and story portrays her as a woman who is able to take on a man’s role and commit a murder
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MARY KAY’S EC SYSTEMS Founded in 1962‚ Mary Kay (marykay.com) has about 1.8 million consultants selling its cosmetics and fragrance in 34 countries. In 2008‚ the company had about $2.4 billion in wholesale sales. As a company that has based its reputation on personal contacts in door-to-door visits and home gatherings‚ one might think that Mary Kay would not benefit from EC. Actually‚ the opposite is true. Currently‚ more than 95 percent of Mary Kay’s independent salespeople place orders via the
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Mary Claire King The individual I have chosen for my “Scientist of the Year” report‚ is Mary Claire King. She was born February 27th‚ 1946 in Evanston‚ Illinois. Mary Claire King interests me because she spent her time discovering and researching the gene that causes breast and ovarian cancer. This is an important topic to me because my grandma had breast cancer when she was younger. Mary Claire King grew up in Evanston‚ Illinois‚ a suburb of Chicago. Her family consisted of her and her brother
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may throw you for a loop within this discussion of this author is that “he” is not whom he appears to be‚ for George Eliot is actually a pseudonym of Mary Anne Evans. Women during the 1800s were really looked at as pretty property‚ as mentioned earlier. They were not thought to be writers and were also not really accredited for their works; thus‚ Mary Ann took on this pseudonym to draw in more of a serious eye for her work and give it more credibility. She wished for works to be looked at fairly and
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Mary Kay Ash A woman whom we all know as being the entrepreneur that started the highly profitable business‚ Mary Kay Inc.‚ was much more than just the pretty face that stood as a representation of the company. Ash was even more than a mascot‚ but rather‚ the entire mind behind the Mary Kay Inc. Starting out as Mary Kathryn Wagner‚ born on May 12th‚ 1918 in Hot Wells‚ Texas‚ Ash started her legacy. In 1939‚ Ash became a saleswoman for Stanley Home products‚ where she hosted parties and
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