In 1999‚ Mary Kay’s senior executives were contemplating a new strategy. This new strategy was necessary to face stagnant sales‚ changing consumer trends and increased competition. I. Background A. Industry and Distribution Channel Mary Kay was a direct seller of cosmetics and toiletries. This direct sales force consisted mainly of women who sell full-time or part-time through home demonstrations. The company’s product line included items such as skin creams‚ cosmetics‚ fragrances and
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Mary Kay is a cosmetics business which faced the problem that every company wished they had. They were growing so quickly that the system they have in place was no longer a viable option to process the orders they had coming in‚ which ranged from 25-30‚000 per day. At the outset of the company‚ they had a decentralized system. This meant that the orders were scattered across 4 different mediums: web‚ phone‚ mail‚ and desktop computers‚ and many mistakes were made as a result. With over 850‚000 IBCs
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MARY KAY’S EC SYSTEMS Founded in 1962‚ Mary Kay (marykay.com) has about 1.8 million consultants selling its cosmetics and fragrance in 34 countries. In 2008‚ the company had about $2.4 billion in wholesale sales. As a company that has based its reputation on personal contacts in door-to-door visits and home gatherings‚ one might think that Mary Kay would not benefit from EC. Actually‚ the opposite is true. Currently‚ more than 95 percent of Mary Kay’s independent salespeople place orders via the
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Founded in 1962‚ Mary Kay (marykay.com) has about 1.8 million consultants selling its cosmetics and fragrances in 34 countries. In 2008‚ the company had about $2.4 billion in wholesale sales. As a company that has based its reputation on personal contacts through door-to-door visits and home gatherings‚ one might think that Mary Kay would not benefit from EC. Actually‚ the opposite is true. Currently‚ more than 95 percent of Mary Kay’s independent salespeople place orders via the Internet.
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Mary Kay vs. Maybelline Mary Kay has been one of America’s most trusted global names in skin care‚ makeup & body care for many years‚ as well as Maybelline cosmetics. Both provide America and the rest of the world with astonishing beauty products like make up‚ lip stick‚ and lip gloss. When American women and teenagers go out to buy their cosmetics‚ they are bombarded with different ads and different products saying that what they make is the best thing out there. Mary Kay and Maybelline cosmetics
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CASE STUDY :MARY KAY EC SYSTEM Mary kay was founded 1962 the business has about 1‚8 million consultants selling its cosmetics and fragrances in 34 countries. It has about $2.4 billion in whole sales. The drivers of EC at Mary Kay include: Expand universe of potential buyers There is an increase of sales Customers expectations are met Increase brand products Ease of doing business Competitive pressure Cost effectiveness Provides more information to customers Improved customers service
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Theory) leads to high employee motivation. * Mary Kay ’s automobile reward program is highly valued by employees (high outcome valences in Expectancy Theory) and has spurred many consultants to perform at very high levels. Automobile reward is contingent on the meeting of minimum monthly sales targets. * Consultants ’ need for belonging and esteem (Need Hierarchy Theory) is cost effectively leveraged by the various recognition programs. * Mary Kay Cosmetics has training systems to improve performance
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Five challenges facing entry into the Asian markets PART ONE: RELATIONSHIPS The following part relates to relationships between people. It focuses on the differences in how Western and Asian business people approach relationships‚ how these relationships are developed and how various cultures have an effect on such relationships. The issues discussed are mainly threefold and are divided into: (1) Guanxi relationships; (2) Individualism‚ Collectivism and Confucianism; and (3) Westerners in China
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30 facesShare the product with 30 women in your first 30 days and earn a datebook coverMelissa SvihraErica LiberatoreLiliana RamosMaria BedoyMelissa MichelsKara MoellerAlissa WodekSarah AbbyAggyLindaRebecca MuchSue Tellez Bre StetkeKaren ReaberMary TheisDeb | 5 interviewsHand select 5 women to call Jamie’s marketing hotline live or recorded (from July 19-July 31 and earn an awesome ring)1.Melissa Svihra2. Maria Oliver3.Lauren Picciala4. Mercedes Lepe5.Kathy Petersdorf | Order InventoryAlso track
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Mary Kay Ash A woman whom we all know as being the entrepreneur that started the highly profitable business‚ Mary Kay Inc.‚ was much more than just the pretty face that stood as a representation of the company. Ash was even more than a mascot‚ but rather‚ the entire mind behind the Mary Kay Inc. Starting out as Mary Kathryn Wagner‚ born on May 12th‚ 1918 in Hot Wells‚ Texas‚ Ash started her legacy. In 1939‚ Ash became a saleswoman for Stanley Home products‚ where she hosted parties and
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