Choice 1. is typically designed to "Pull" merchandise through the channel whereas ________ is designed to answer customer questions and to persuade buyers to sign purchase orders. a. sales promotion‚ advertising b. price‚ personal selling c. advertising‚ sales promotion d. personal selling‚ sales promotion e. advertising‚ personal selling 2. An advantage of personal selling is not: a. two way communication. b. reaching a massive number of people quickly
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Industrial Marketing Management 36 (2007) 4 – 9 Multi-channel strategy in business-to-business markets: Prospects and problems Bert Rosenbloom ⁎ LeBow College of Business‚ Drexel University‚ Philadelphia‚ Pennsylvania‚ USA Available online 28 July 2006 Abstract Multi-channel marketing strategy has become a major force in business-to-business distribution channels‚ especially since the option of Internet-based online channels emerged less than a decade ago. Making products and services available
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Astronomer’s Wife Kay Boyle’s story‚ “Astronomer’s Wife”‚ is about a couple who are constantly not on good terms with one another. The woman named‚ Mrs. Aimes‚ is the protagonist in this story. ‘‘Astronomer’s Wife’’ begins with Mrs. Katherine Ames waking up in her house‚ and she calls for the ‘‘girl‚’’ her maidservant‚ to bring her some coffee. She then begins to think about her husband‚ who is the astronomer. “That man might be each time the new arching wave‚ and woman the undertow that
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Solo Selling Art Solo (or Surakarta)‚ one of big cities in Indonesia which is located in Central Java has showed its outstanding progress in developing and managing the city. June 22-24 2010 was the first time for Solo City to be chosen as the host of Asia Pacific Ministerial Conference on Housing and Urban Development (APMCHUT). Apparently‚ Solo was being opted due to its clean and lovely environment as well as sufficient accommodation facility such as airport. Admittedly‚ during these few years
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Marketing and sales are both activities aimed at increasing revenue. They are so closely intertwined that people often don’t realize the difference between the two. Indeed‚ in small organizations‚ the same people typically perform both sales and marketing tasks. Nevertheless‚ marketing is different from sales and as the organization grows‚ the roles and responsibilities become more specialized. Comparison chart Improve this chart | Marketing | Sales | Approach: | Customer orientation - Listens
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Microsoft DirectDraw: The Microsoft DirectDraw API supports extremely fast access to the accelerated hardware capabilities of a computer’s video adapter It supports standard methods of displaying graphics on all video adapters‚ and faster‚ more direct access when using accelerated drivers. DirectDraw provides a device-independent way for programs‚ such as games and 2-D graphics packages‚ and Windows system components‚ such as digital video codecs‚ to gain access to the features of specific display
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Questions to Marketing Manager 1. What kind of a bulk breaking strategy is followed by Sony to reduce the cost to the end user? 3 2. What type of channel intensity is followed by Sony? 2. 3. What kind of strategy if followed by Sony in case immediate unforeseen delivery of products is required? 4 4. Sony prefers direct dealing and distribution to its customers or through dealers? 1. 5. Which is the most important parameter for Sony out of the following? 5 a.Reduced Waiting
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Case study Jan Bronowski is a salesperson for Packard Bell (a computer company www.packardbell.com) and works exclusively in PC WORLD (www.pcworld.com) a retail company selling personal computers‚ printers‚ software and ancillary computer-related equipment. Working on a one-toone basis‚ the job involves demonstrating the functions of hardware and software packages‚ answering any questions the prospect may have and solving problems by matching the appropriate products to the customer’s needs. At
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Advocacy for Change Individual Paper by Jade Dillon Strategy: Lobbying Lobbying is a form of advocacy. The goals of advocacy and lobbying are similar; Lobbying is one of several advocacy strategies that seek to influence legislation through influencing the government and its leaders. Advocacy consists of purposive efforts using different methods to oppose certain legislation‚ change a government policy‚ or to influence the awarding of funding to a particular organisation. Therefore lobbying
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Apple Distribution and Channel Management : Describe the channel strategy in place‚ give your opinion about its effiency and describe how to could be in the 10 coming years. The company Apple sells lots of technologic and innovative goods and services‚ like the famous iPhone‚ iPod or Macintosh. The success of this firm is due to the innovation‚ an excellent communication‚ design‚ the ease use‚ and in other hand due to the adapted channel distribution strategy. As we can see‚ Apple Products aren’t
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