A) Describe AIDAS theory of selling. B) Explain the steps involved in prospecting. Answer 1.A) AIDAS theory the initials of five words used to express it (attention‚ interest‚ desire‚ action‚ & satisfaction) is basis for many sales & advertising texts & is the skeleton around which many sales training programs are organized. During the successful selling interview‚ according to this theory
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Direct marketing in India For those who are considering tapping into the Indian marketplace‚ the author offers an update on the country’s diverse population‚ its technological advances and its overall potential for marketers. India is a country which has a rich heritage. In the rich tapestry that is India‚ there is diversification among its individuals‚ languages‚ cultures‚ religions and castes. The population in India’s five major metros consists of a middle and upper class. The lifestyles and
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The debate on selling Organs Patients on a waiting list for organ transplant live under tremendous emotional stress‚ physical limitations‚ continuous medical care‚ and in some cases‚ under daily medical attention. Family members and close friend are also affected by watching their love one day-after-day live with limitations and medical needs that a simple pill can’t fix. Furthermore‚ the financial medical hardship creates even more unwanted stress. So it’s easy to see why family members would be
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received a huge response for our ‘Kay’ brand’. I think this is the correct time to introduce our new snack under ‘Kay’ brand”‚ suggested Hari‚ Marketing Head of ABC condiments. ABC condiments is the producer of sweets and savouries with an authentic Indian flavour. One of its brand ‘Kay’ Snacks is very popular among customers for its freshness and crispiness. Hari‚ Seema‚ Sudha and Virat are in a discussion to introduce a new variety of ragi snack under the brand ‘Kay’. “I too agree with Hari!” said
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Discuss the importance of direct and indirect financing for the flow-of-funds function of the financial system. Bottom of Form Content Page 1. Executive Summary 4 2. Introduction 5 3. Flow of funds 5 4. Direct Financing 6 4.1 Advantages 7 4.2 Disadvantages 8 5. Indirect financing 9 5.1 Advantages 9 5.2 Disadvantages 11 6. Global Financial Crisis 11 7. Conclusion 12 8. Referencing and citation 14 9. Appendix 16 1. Executive Summary This report mainly
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been introduced. However‚ there have been issues associated with the efficiency and effectiveness of the same. Rampant leakages and corruption have made many of the schemes and programs dysfunctional. Direct Cash Transfer to the poor has been aimed to mitigate these malaises. Need for Direct cash Transfer: Recent studies by the Planning Commission have shown that the Public Distribution System has become so inefficient that 58% of the subsidized grains do not reach the targeted group and
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View……………………………………... 4 2. Utilitarianism……………………………….……. 6 III. Objections…………………………………………………. 6 1. Altruism…………………………………………... 6 2. Exploitation and Coercion……………………….. 7 3. Slippery Slopes…………………………………… 8 IV. Solution……………………………………………………. 9 V. Kidney Market in Pakistan………………………………… 9 VI. Conclusion………………………………………………… 13 2 Selling Kidneys: Right or Wrong? I. Introduction Living‚ despite having a failed essential organ was a dream till 1954. Joseph Murray successfully performed a kidney transplant
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Chapter I Introduction to Project The chapter describes the basic premise of the project. It also sets forward the path in which the project was planned and is being completed. Background As a student of Fourth Semester MBA with specialization in Finance and Marketing‚ I was searching for a project area which should go along with my career in Finance division of banking industry and utilizes most of my Finance skills and knowledge. So it was narrowed down to the study
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Choosing the most fitting dispersion channel is vital‚ as the decision will decide deals levels and expenses. The decision for a dispersion channel for any business relies upon various variables‚ these include: • How far away the clients are; • The sort of item being transported; • The lead times required; and; • The expenses related with transport; There are four sorts of dissemination methodologies that Coca Cola could have looked over‚ these are: concentrated‚ particular‚ select and coordinate
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modern as today ’s technology‚ yet as old as mankind. The Internet‚ however‚ has expanded the scope and reach of this market mechanism beyond the wildest dreams of its traditional purveyors. Unlike traditional auctions that were limited in scope‚ online auctions have brought this mechanism to the masses‚ providing them with an all-encompassing selection of goods they can buy or sell. In recent years we have seen the emergence of electronic marketplace that leverages information technology to create
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