Polytechnic University of the Philippines Sto. Tomas Branch Two Facets of Marketing: Direct and Online Direct and online marketing are two marketing strategies which gain popularity among costumers and motivations for business owners to engage in for various reasons. In partial fulfillment of the requirements in ENGL 1023 Writing in the Discipline Submitted by: Barba‚ Zaren Morel L. Capuchino‚ Julie Ann M. Maranan‚ Richelle O. Maralit‚ Anna Camille O. Porto‚ Mariela D. Zapanta‚ Lora Mae A. Submitted
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According to The European Direct Selling Association (seldia)‚ direct selling can be defined as followed: Direct selling is a method of marketing and retailing goods and services directly to the consumers‚ in their homes or in any other location away from permanent retail premises (seldia‚ http://www.seldia.eu/direct-selling/about). Many companies sell their products during a party. This form of direct selling is called: party plan. A hostess agrees asks the direct seller to come to her house
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Mary Kay is a privately held company which is engaged in direct sales of skin and color cosmetics products The company operates in more than 35 countries . Its headquarters is in Dallas Texas. It employs more than 4500 people. The company generates more than $3‚000 million annually. Mary Kay is a privately held company and does not publish its financial statements. Strengths Mary Kay’s products are scientifically created and is approved by the FDA to clean‚ protect and enhance the skin. Product
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Title: Mary Kay Ash Purpose: Inform Specific Purpose: To inform audience of who Mary Kay Ash was and her influence on women in business Thesis: Mary Kay Ash played a significant role in changing women’s roles in the workplace. INTRODUCTION Pictures on overhead: Mary Kay Ash By a show of hands‚ who here knows who this is? Okay‚ a few… (presumption) What if I tell you this is Mary Kay? Who knows that name? Yeah… all of you have heard of Mary Kay. (presumption again) This is Mary Kay Ash‚
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company launched its online delivery service. However‚ it was not until 2000 that Tesco.com was formally established as the platform for online ordering. This case discusses and analyses how Tesco started online-grocery-retailing as a new distribution channel for its business‚ as well as the challenges‚ milestones‚ and rewards it encountered along the way. In recent years the internet has served as a platform for online retailing for most products‚ take the case of online retailers such as Amazon
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Concern quality minerals o Brand image is important Secondary YOUTH: Between 14 to 25 year’s old age. o Likes to drink cool stuff o Preference depended on fashion o Drink for style o Purchase cheep drink o Easily influence by TV‚ magazine and online advertisement Presentation I will use creative message or advertising message elements of the new re-launch campaign are based on rational appeals and include the following punch lines. “Just As Nature Intended” It takes at least 12 oranges
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provided an environment where everyone can be online at any given time. Under this environment‚ Online Book Selling can be useful to sell books on the Internet. Customers can purchase or get all books’ information without going through a bookstore. This proposal includes planed research‚ its benefits‚ qualifications to conduct the research‚ and cost analysis. We are confident that we have ability to perform this web application - Online Book Selling --The completion date for this project will be
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theories as you can to explain why the reward system adopted by Mary Kay works in China? a) Contingency Theory – Path Goal Theory or Goal Setting Theory Path Goal Theory is a contingency approach to leadership which under Mary Kay’s responsibility is to increase subordinates’ motivation by clarifying the behaviours necessary for task accomplishment and rewards. Under Path Goal Theory it must be formed by tangible award. Mary Kay increases her follower motivation by either (i) clarifying the
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Match the correct answer Chapter 10 A. Organizational Change B. Change Agents C. Calm Waters D. White Water Rapids E. Kurt Lewin’s Three Step Process F. Constraints G. Demands H. Karoshi I. Role Conflicts J. Employee Assistance Programs K. Wellness Programs L. Idea Champions M. Creativity N. Role Overload O. Innovation __L__1. Individuals who actively and enthusiastically support new ideas‚ build support for‚ overcome resistance to‚ and ensure that innovations
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……………………………5 Marketplace Analysis………………………………………………………………………………………………………………………….6 Operational Plan…………………………………………………………………………………………………………………………………6 Management Plan………………………………………………………………………………………………………………………………7 Exit Strategy……………………………………………………………………………………………………………………………………….7 Empulse is the new face of technology service and support in the Lebanese market launching in February 2013. We want you to be able to enjoy your new technological products and services for years to come in a glance
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