A product line extension is the use of an established product’s brand name for a new item in the same product category. Line Extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors‚ forms‚ colors‚ added ingredients‚ package sizes. This is as opposed to brand extension which is a new product in a totally different product category.Line extension occurs when the company lengthens its product line beyond its current range
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Economic Opportunities in India 1 Economic Opportunities in the Country of India Sean P. Horton International Business 260 Mr. Russell March 22‚ 2009 Economic Opportunities in India 2 Abstract While researching the economic opportunities in the country of India‚ we can see trends‚ such as that of calls being outsourced to India‚ signifying a vision of globalization‚ increased competition and market share. India is poised to become and remain a global competitor in
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Hair Care Icon Madame CJ Walker Sarah Breedlove Walker‚ better known as Madame CJ Walker revolutionized hair care and cosmetics for African American women early in the twentieth century. Madame CJ Walker was born in 1867. During the 1890s‚ Sarah began to suffer from a scalp ailment that caused some hair loss issues. She began experimenting with a variety of hair care treatments. Changing her name to Madame CJ Walker‚ Sarah founded her own business and began selling her own product and method.
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Hair and Baby Product in Malaysia As we venture into the modern era ‚ more and more people are prioritize aesthetic value of their appearance. More hair products and baby product emerged from the results of the modernization not only for the purpose of industrialization but also to protect or even enhance the quality of life of the user. Hair products are products used on the hair for various purpose depending on its classification.For example‚ hair products are used to clean as for hygiene
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Title: Mary Kay Ash Purpose: Inform Specific Purpose: To inform audience of who Mary Kay Ash was and her influence on women in business Thesis: Mary Kay Ash played a significant role in changing women’s roles in the workplace. INTRODUCTION Pictures on overhead: Mary Kay Ash By a show of hands‚ who here knows who this is? Okay‚ a few… (presumption) What if I tell you this is Mary Kay? Who knows that name? Yeah… all of you have heard of Mary Kay. (presumption again) This is Mary Kay Ash‚
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twice before seeking work opportunities abroad. India registered a rapid growth of 9.7 per cent last year and has bounced back strongly post recession. Apart from jobs in various sectors‚ it has led to emerging opportunities for entrepreneurs. At the same time‚ the rest of the world is still facing economic lows. Is it then the right time to move abroad for a job? With recessionary fears looming over numerous economies‚ many experts believe it is not. How do prospects in India compare as against those
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_H__10. A Japanese term that refers to a sudden death caused by overworking. _K__11. Programs offered by organizations to help employees prevent health problems. __O_12. The process of taking a creative idea and turning it into a useful product‚ service‚ or method of operation. _A__13. Any alteration of an organization’s people‚ structure‚ or technology __I_14. Work expectations that are hard to satisfy. __J_15. Programs offered by organizations to help employees overcome personal
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Pseudoscience in Hair Care In today’s media there are many corporations that present their products as being scientifically proven‚ but are they really? Do these products actually do all that is being advertised in the media? In some cases maybe‚ but too often the answer is no. Corporations use pseudoscience to gain a competitive advantage on other products on the market. Using misleading advertisement‚ corporations boost profits by persuading consumers into purchasing their product which do not produce
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Outlook for Personal Care Industry: An Indian Perspective T he Indian personal care industry has taken rapid strides in the last few years‚ moving towards premium products incorporating specialty ingredients in their formulation. However‚ a comparison with per capita consumption in China reflects the largely untapped nature of the Indian market. Favorable demographic factors and increasing beauty consciousness indicate high future demand for personal care products and specifically for active
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Baby care products The baby care products can be segmented as- Toiletries Skincare Baby food Hair care Major players in the Industry 1. Johnson & Johnson It is an American based company which was found in the year 1886. The company is diversified into Medical‚ Consumer and Pharmaceutical goods. The baby care product industry has its headquarters in New Jersey. Johnson’s Baby is a sub brand of the Johnson & Johnson which concentrates on baby care products. The company’s baby powder is the most
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