Brooke Hardman Mrs. Leigh-Smith Business English December 21‚ 2016 The Outstanding Life of Mary Kay Wagner Ash Mary Kay Wagner Ash said “the definition of successful people is simply ordinary people with extraordinary determination.” This Texas born businesswoman started an extremely successful cosmetic business which still exists today. Mary Kay Ash was born May 12‚ 1918 in Hot Wells‚ Texas. In 1939‚ she took an opportunity to be a salesperson for Stanley Home Products. She hosted at-home parties
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Title: Mary Kay Ash Purpose: Inform Specific Purpose: To inform audience of who Mary Kay Ash was and her influence on women in business Thesis: Mary Kay Ash played a significant role in changing women’s roles in the workplace. INTRODUCTION Pictures on overhead: Mary Kay Ash By a show of hands‚ who here knows who this is? Okay‚ a few… (presumption) What if I tell you this is Mary Kay? Who knows that name? Yeah… all of you have heard of Mary Kay. (presumption again) This is Mary Kay Ash‚
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Mary Kay Ash was born on May 12‚ 1918 in Hot Wells‚ Texas. She took on big responsibilities at a very young age‚ because her dad got tuberculosis and she had to take care of him while her mom was at work. Her dream was to inspire women and help them achieve success. She created a big line of products and become one of the greatest female entrepreneurs of all time. Mary was born to Edward and Lula Wagner. Her dad got tuberculosis when she was only 14‚ so she had to take care of him while her
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segmentation‚ as well as understanding consumer behaviour and advertising a product’s value to the customer. Adding value is the key value in marketing. Mary Kay Inc. Company background: Mary Kay Ash founded Mary Kay Cosmetics in 1963 with her life savings of 5000$ and the support of her son‚ Richard Rogers‚ currently he is the executive chairman of Mary Kay. The company is one of the largest direct sellers of skin care and colour cosmetics in the world with more than 2.5 $ billion in annual sales. The
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theories as you can to explain why the reward system adopted by Mary Kay works in China? a) Contingency Theory – Path Goal Theory or Goal Setting Theory Path Goal Theory is a contingency approach to leadership which under Mary Kay’s responsibility is to increase subordinates’ motivation by clarifying the behaviours necessary for task accomplishment and rewards. Under Path Goal Theory it must be formed by tangible award. Mary Kay increases her follower motivation by either (i) clarifying the
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Prepare Case: Mary Kay Cosmetics‚ Inc. (course pack) a. What motivates Mary Kay consultants? • Personal reinforcement : Independent consultants can choose their own recruits. • Recognition and prizes: increase their sales and recruiting by prizes and recognition for progress. Winners’ names were listed in Applause‚ Mary Kay’s monthly magazine for consultants. Directors at their own expense and discretion reward unit members for achieving milestones. • Gifts and prizes handed out by directors
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3. Discuss your thoughts regarding the effectiveness and difficulty of carrying out market research on a global basis. Consumer demand for value and convenience are now driving the global market‚ thanks to aggressive research. The acceleration of consumer lifestyles and a shift in power from supplier to retailer provides many companies an advantage over its competitors. One reason that global research is effective and has an advantage is because of the quality or superiority of the products or
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Mary Kay Cosmetics: Asian Market Entry (A) In February 1993‚ Curran Dandurand‚ senior vice president of Mary Kay Cosmetics Inc.’s (MKC) global marketing group‚ was reflecting on the company’s international operations. MKC products had been sold outside the United States for over 15 years‚ but by 1992‚ international sales represented only 11% of the $1 billion total. In contrast‚ one of MKC’s U.S. competitors‚ Avon Products Inc.‚ derived over 55% of its $3.6 billion sales (at wholesale prices)
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Mary Kay Cosmetics Mid-Term Assignment 1) In regards to Mary Kay Cosmetics (MKC) decision on whether to enter Japan‚ China‚ both‚ or neither I would like to recommend that MKC should first expand their business into the Chinese market using the majority of the resources. I would then recommend that entry into the Japanese market should be at first held off but then reconsidered based on the level of success found in the Chinese venture. I feel as if MKC will find the most success within China
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------------------------------------------------- COUNTRY MARKET REPORT MARY KAY TO ITALY ------------------------------------------------- EXECUTIVE SUMMARY Mary Kay‚ a corporation created and run by women‚ sells cosmetics and skin care products worldwide. The impact on the skin care and cosmetic industry has proved to be impressive at US $2.5 billion on an international level in 2010. Mary Kay’s headquarters and primary manufacturing facility is located in Addison‚ Texas. The corporation
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