In 1999‚ Mary Kay’s senior executives were contemplating a new strategy. This new strategy was necessary to face stagnant sales‚ changing consumer trends and increased competition. I. Background A. Industry and Distribution Channel Mary Kay was a direct seller of cosmetics and toiletries. This direct sales force consisted mainly of women who sell full-time or part-time through home demonstrations. The company’s product line included items such as skin creams‚ cosmetics‚ fragrances and
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current strategy. You are to take the role of a consultant to the company‚ analyze their current situation‚ and propose an e-commerce strategy and plan. (Note: Mary Kay Inc.‚ the company described in the course case study in Week 4 is an ideal example of a company that would fit the target profile for this assignment. You may not use Mary Kay Inc. as the company for your project.) Write a 5-7 page paper in which you: 1. Analyze the current business situation of your selected company and identify areas
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Theory) leads to high employee motivation. * Mary Kay ’s automobile reward program is highly valued by employees (high outcome valences in Expectancy Theory) and has spurred many consultants to perform at very high levels. Automobile reward is contingent on the meeting of minimum monthly sales targets. * Consultants ’ need for belonging and esteem (Need Hierarchy Theory) is cost effectively leveraged by the various recognition programs. * Mary Kay Cosmetics has training systems to improve performance
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CASE STUDY :MARY KAY EC SYSTEM Mary kay was founded 1962 the business has about 1‚8 million consultants selling its cosmetics and fragrances in 34 countries. It has about $2.4 billion in whole sales. The drivers of EC at Mary Kay include: Expand universe of potential buyers There is an increase of sales Customers expectations are met Increase brand products Ease of doing business Competitive pressure Cost effectiveness Provides more information to customers Improved customers service
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An organization’s internal environment is composed of the elements within the organization‚ including current employees‚ management‚ and especially corporate culture‚ which defines employee behavior. Although some elements affect the organization as a whole‚ others affect only the manager. A manager’s philosophical or leadership style directly impacts employees. Traditional managers give explicit instructions to employees‚ while progressive managers empower employees to make many of their own decisions
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Mary Kay Ash A woman whom we all know as being the entrepreneur that started the highly profitable business‚ Mary Kay Inc.‚ was much more than just the pretty face that stood as a representation of the company. Ash was even more than a mascot‚ but rather‚ the entire mind behind the Mary Kay Inc. Starting out as Mary Kathryn Wagner‚ born on May 12th‚ 1918 in Hot Wells‚ Texas‚ Ash started her legacy. In 1939‚ Ash became a saleswoman for Stanley Home products‚ where she hosted parties and
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Mary Kay Ash‚ the founder of Mary Kay Cosmetics‚ once said‚ “Don’t limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What you believe‚ remember‚ you can achieve.” Being a part of the Honors Program will allow me to go above and beyond what I think I can accomplish and achieve. I take great interest in this Program and I believe that I can contribute many outstanding qualities that I possess as well as receive a lot from it. The
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Jimenez and her husband decided to move to Sioux Falls because he wanted to be closer to his family. When she arrived Irene was set on not working and just selling Mary Kay. Yet‚ she decided to go work at John Morrell’s for a while until money was steady. However‚ when she realized how good the checks were she kept working and had Mary Kay as a sideline job. At John Morrell’s is where she met her best friend Gabriela Comparan. The Last Baby Irene was told by her doctors that she had problems with her
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is one who can find his way by moonlight‚ and see the dawn before the rest of the world." --- Oscar Wilde "For every failure‚ there’s an alternative course of action. You just have to find it. When you come to a roadblock‚ take a detour." --- Mary Kay Ash As human beings‚ our greatness lies not so much in being able to remake the world… as in being able to remake ourselves. ~Mahatma Gandhi
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MARY KAY COSMETICS (U.K.) LTD. BUSINESS CONSULTANCY REPORT MBA660B_13S1 INT ’L BUSINESSCONSULT. SUMMER 1 2013 Prepared by: DISCLAIMER MATERIAL PRESENTED IN THIS DOCUMENT IS WORK SUPPORTED BY QUINNIPIAC UNIVERSITY. ANY OPINIONS‚ FINDINGS‚ CONCLUSIONS‚ OR RECOMMENDATIONS ARE THOSE OF THE AUTHORS AND DO NOT REFLECT THE VIEWS OF QUINNIPIAC UNIVERSITY‚ ITS EMPLOYEES OR ITS ADMINISTRATION. NOTE: The material presented in this report hails from primary market
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