Verbal and Written Communication: In Social Service Organizations Styles of Written Communication Vary Internal External Factual Memos Policy Memos & Directives Analysis of Polices and Legislation (presents pros and cons) Persuasive Policy Recommendations; Internal efforts to motivate clients/staff Media Coverage Lobbying & Advocacy Material Fundraising Appeals Both Persuasive & Factual Criteria for making policy and program decisions Research Reports to Public/Decision-makers – presents
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Clean Edge Razor Splitting Hairs in Product Positioning 1 Index 1. Synopsis ……………………………………………………………………………………………….. 3 2. Situation Analysis…………………………………………………………………………………. 3 3. Alternative Evaluation………………………………………………………………………….. 4 4. Position Strategy‚ with explanation……………………………………………………… 5 5. Marketing mix………………………………………………………………………………………. 6 6. Expected Outcomes……………………………………………………………………………… 8 7. Appendices…………………………………………………………………………………………… 9 - 22 2 Synopsis: Based
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Excellence >>BMW BMW is the ultimate driving machine. Manufactured by the German company‚ Bayerische Motoren Werke AG‚ BMW stands for both performance and luxury. The com- pany was founded in 1916 as an aircraft-engine manufac- turer and produced engines during World War I and World War II. It evolved into a motorcycle and automobile maker by the mid-20th century‚ and today it is an internationally respected company and brand with €53 billion (about $76 billion) in revenues in 2008. BMW’s
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INTRODUCTION As exports and imports of goods and services both account for over 60% of nominal GDP‚ the life-blood of Dutch prosperity is foreign trade. Because of its internally-oriented characteristics‚ Netherlands has the embedded culture that welcomes diversified products or services from the world‚ while in some other countries in the EU‚ for instance‚ France or Italy‚ have ultimate pride for their own culture‚ especially for the product that I am planning to introduce—coffee. Being an everyday
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very prominent woman in America back then. She was hung for defying a Puritan law which banned Quakers from the colonies. This woman’s name was Mary Dyer. Not much is known of Mary Barrett Dyer’s early life. On October 27th‚ 1663 the first known history of Mary Dyer was noted. She married William Dyer‚ a very successful merchant‚ in London. William and Mary added on to the family by giving birth to six children. In 1635 they all migrated to the Massachusetts Bay colony where they had been accepted
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The Life and Literary Works of Mary Shelley Mary Wollstonecraft Shelley (August 30th 1797- February 1st 1851) was born in London England and was an editor‚ dramatist‚ essayist‚ and novelist best known for her novel Frankenstein (1818). Her father‚ William Godwin‚ was a political philosopher‚ and her mother‚ Mary WallStonecraft‚ was a philosopher and feminist. Mary Shelley’s mother died when she was 11 days old due to complications from child birth. Although Mary received little formal education
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Marketing | | | | Positioning a Radically New Product ForceX‚ Inc. has plans to create a new Situational Awareness (SA) product that is targeted towards Federal‚ State‚ and Local Law Enforcement Agencies (LEA). This new product is a clear departure from the normal Mission Execution products that ForceX‚ Inc. has developed in the past. Mission Execution software applications normally encompass Intelligence‚ Surveillance‚ and Reconnaissance (ISR) and Target Tracking and Locating (TTL)
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Typhoid Mary Mary Mallon‚ now known as Typhoid Mary‚ seemed a healthy woman when a health inspector knocked on her door in 1907‚ yet she was the cause of several typhoid outbreaks. Since Mary was the first "healthy carrier" of typhoid fever in the United States‚ she did not understand how someone not sick could spread disease -- so she tried to fight back. After a trial and then a short run from health officials‚ Typhoid Mary was recaptured and forced to live in relative seclusion upon
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Mary Rowlandson was a devote puritan who was captured by Native Americans‚ along with her children and other settlers. “The Sovereignty and Goodness of God” was the narrative she wrote after her release from captivity. This account is a combination of Rowlandson’s true story‚ as well as a form of propaganda. The goal was to deter colonist from going to live with the Natives while encouraging people to return to the church. From my interpretation of Mary Rowlandson’s Narrative‚ I believe it is indeed
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Mary Wollstonecraft chose to speak out through her writing in a time when many women lacked the courage to do so. She was amongst the first few credited feminist writers of this era. Although the word feminism was yet to be used Mary Wollstonecraft and other analogous writers helped initiate the feminist movement not only in writing but also industrial. She was amongst the first few credited feminist writers. Mary stated by making phamplets such as "Thoughts on the Education of Daughters (1787)."
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