CASE PREPARATION : SINGAPORE AIRLINES 1. WHAT IS THE ‘SERVICE CONCEPT’ OF SINGAPORE AIRLINES?Singapore Airlines handles a strategy of Service Excellence which means they have to deliver an outstanding service to their customers all the time and on every aspect of the flying-experience. Furthermore they want to provide this high quality service in a safe‚ reliable and economical way‚ so this excellence also has to be cost-effective. Singapore Airlines understands that to give their customers the
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and over 100 international stores worldwide including Singapore. It launched in 1964 and is considered the first fast fashion brand in the history of fashion. The goal is to produce catwalk trends as fast and cheap as possible. In this report‚ our group conducted a survey about Topshop to find out its target market and the perspective of these target market towards the brand. We basically asked people around school and friends around Singapore to answer this survey. We were able to asked 74 people
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Ophthalmology‚ Paediatrics and Orthopaedic Surgery. Moreover it was chosen by the Ministry of Health in 2007 to develop two new national specialist centres which are the National University Heart Centre‚ Singapore and National University Cancer Institute‚ Singapore. The NUH became the first Singapore hospital to receive Joint Commission International (JCI) Accreditation in 2004. Vision - Shaping Medicine for the Future Mission - Advancinghealth by integrating excellent clinical care‚ research
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visiting Singapore for business or pleasure. It follows the outline of "The Ten Commandments For Avoiding Intercultural Communication Problems" by Prof. Dr. Olaf Rankis. 2 Singapore 2.1 General Information The Republic of Singapore‚ the "Lion Island" is an independent city state and its capital is the City of Singapore. The capital measures about one sixth of the total area of the main island. The country is located in Southeastern Asia and consists of the island of Singapore and around
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"Strategic locations are places important to those with the power to make or break you. It thus follows that external trends‚ not local efforts‚ will always decide which locations thrive." Does the rise of regional hubs from Palembang to Melaka confirm or refute this theory? The Malay world first acquired high strategic value because improvements in shipping technology made seaborne trade more efficient than shorter land-based routes. Combined with the increase in demand for goods traded over long
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Singapore Airlines (SIA) began in 1947 as Malayan Airlines in a joint venture between the Malaysia and Singapore governments. However‚ due to political disagreements between Singapore and Malaysia in 1965‚ the two governments agreed to set up separated airlines‚ resulting in the formation of two bodies namely‚ Singapore Airlines and Malaysian Airlines System. Thus‚ Singapore Airlines was established in 1972 after the Republic of Singapore’s Independence from the Malaysia Federation. Singapore
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Singapore – one of the fastest growing economy and Asia’s commercial capital is the host to a wide array of brands. These brands belong to many different industries; It is a home to brands which have originated in other countries as well as brands which have been born in this country itself. One particular brand that has really caught my interest belongs to the aviation industry. This company has been known for is amazing hospitality‚ courteous crew and one of the best inflight services. This company
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Unemployment Rate in Singapore decreased to 1.80 percent in the third quarter of 2013 from 2.10 percent in the second quarter of 2013. Unemployment Rate in Singapore is reported by the Ministry of Manpower Singapore. Unemployment Rate in Singapore averaged 2.51 Percent from 1986 until 2013‚ reaching an all time high of 6 Percent in the first quarter of 1986 and a record low of 1.40 Percent in the second quarter of 1990. In Singapore‚ the unemployment rate measures the number of people actively looking
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the novel Oliver Twist. The antagonists wanted Oliver to become a thief for their own selfish purposes. They hide Oliver’s past to preserve their own source of income. Fagin and Sikes‚ the antagonists exploit children for their own good. In all these situations‚ the antagonists are defeated by good‚ and kindness. The forces of greed and self-interest are defeated by the forces of kindness and generosity in the novel Oliver Twist. Firstly‚ the antagonists‚ Monks and Fagin‚ wanted Oliver to become
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Oliver twist He was born in workhouse; his mom died when she was holding him. She was not married; she didn’t have a ring in her finger. No one could look after the baby in the workhouse‚ so Oliver was sent to a baby farm. Since they didn’t give them much food‚ Oliver grew up to be a nine year old pale‚ thin and short for his age. On Oliver’s ninth birthday Mr. Bumble the beadle came to the house‚ he said that he was old enough to return to the workhouse. So he took him back. One day at the workhouse
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